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And this is why they shouldn't have cheaped out and went with the A19 Pro instead, faster, 12GB RAM and longer update support.

The main reason is that Apple needs to have a clear and large separation between the Neo and the Air.
If Apple had added 12Gb to the Neo, it would have killed million of MBA sales.

It's really easy to understand if you take into account Apple's extreme willingness to keep their margins high.
 
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Apple is set to launch two new low-cost devices tomorrow, the iPhone 17e and the MacBook Neo. Both devices use A-series chips, which have historically been limited to the iPhone and iPad.

macbook-neo-edu.jpg

The MacBook Neo has Apple's A18 Pro chip inside, which was first used in the iPhone 16 Pro models, while the iPhone 17e has a newer A19 chip. Unsurprisingly, thanks to the newer chip, Apple's $599 iPhone outperforms the CPU in its $599 Mac.

The iPhone 17e earned a multi-core score of 9,241 on early Geekbench benchmarks, while the MacBook Neo earned a multi-core score of 8,668. Single-core chip results also favored the iPhone 17e, which earned a score of 3,607, while the Neo had a single-core score of 3,461.

Metal scores for the GPU were closer, with the MacBook Neo scoring between 30,000 and 31,400 the iPhone 17e earned scores ranging from 31,000 to 31,600.

Both the iPhone 17e and the MacBook Neo have the same 8GB RAM for Apple Intelligence support, and while that might not sound like enough for a Mac, early reviewers felt that 8GB RAM was sufficient for everyday light workloads.

The MacBook Neo is the first Mac that Apple has designed with an A-series chip instead of an M-series chip, and its benchmark results suggest that it is essentially an iPhone that runs macOS. It will be interesting to see how well the MacBook Neo sells given that its CPU performance trails Apple's low-cost iPhone.

Article Link: Apple's Low-Cost iPhone 17e is Faster Than the Low-Cost MacBook Neo
The whole point of a laptop over a phone is a large screen and a keyboard, not a processor benchmark. Try typing your term paper on a phone.
 
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When Apple put an older chip in a new laptop when they should have used the newer chip and now your phone is faster than your laptop!

Why are PC manufacturers allowed to introduce new PCs which are slower than the old ones? You have to get away from the thinking that technology always marches forward to serve mankind and technology should always be better and cheaper. You'll be hugely disappointed with such a worldview, especially with Apple.

if people think the iPhone 17e can solve their computing needs better than the MacBook Neo, they are of course free to buy one. Apple won't mind.
 
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Actually looking forward to getting my 17e tomorrow. Should hopefully last me the 4 years my 12 did.

As for the Neo, many people will buy the Neo and be mysteriously content, despite all the poo-pooing.
 
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The main reason is that Apple needs to have a clear and large separation between the Neo and the Air.
If Apple had added 12Gb to the Neo, it would have killed million of MBA sales.

It's really easy to understand if you take into account Apple's extreme willingness to keep their margins high.
Even this one one is going to really cut into the Air sales, but the Air is pretty customizable, the Neo isn't apart from 512GB and Touch ID so the Air still has a big advantage. Besides, does it really matter, it's all Apple products so whatever people buy they will be getting money.
 
And it's hundreds of millions of times faster than the Apollo computer, but which one is more useful?
 
Even this one one is going to really cut into the Air sales, but the Air is pretty customizable, the Neo isn't apart from 512GB and Touch ID so the Air still has a big advantage. Besides, does it really matter, it's all Apple products so whatever people buy they will be getting money.

I agree, especially since Apple increased the starting price to $1100.

My prediction is that the MacBook Neo is going to be the bestselling Mac in 2026 if we count the different screen sizes as different models.
 
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And this is why they shouldn't have cheaped out and went with the A19 Pro instead, faster, 12GB RAM and longer update support.
Likely the economics for the Neo only work because it’s the chip from the discontinued iPhone 16 Pro. Instead of shutting down the production line for the A18 Pro, keep it running at a low per chip cost and put the chips in the Neo.

Soon the iPhone 17 Pro will be discontinued and the A19 Pro will available for low marginal cost for next year’s Neo.
 
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