Unregistered 4U
macrumors G4
Right, there’s more to read into this particular chart due to the unique situations surrounding the prior years. Plus, when you’re only selling 5 million or something, just 1 million increase is 20%
Apple's Mac Shipments Grew in Q2 2022 Amid Continued Worldwide PC Shipment Decline
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steve09090
macrumors 68030
How many people here upgrade the components of their television, phone, tablet, microwave, monitor, toaster, nespresso machine, refrigerator? Why does a computer need to be upgradable?
I bought a samung tv years ago that promised upgradability in performance. Then they brought out better panels. So I moved that on and bought a better tv.
I buy the devices I need at the time given my available $’s at the time.
Analog Kid
macrumors G3
Right, there’s more to read into this particular chart due to the unique situations surrounding the prior years. Plus, when you’re only selling 5 million or something, just 1 million increase is 20%
Sure, but it's still a million more compared to Lenovo who sold a million less and HP who sold 3.5 million less in the US.
It might seem that you'd rather be in Lenovo or HPs shoes because they're selling more in absolute terms, but having your shipments fall that precipitously can wreak havoc on a business if they didn't forecast it well.
And then there's the worldwide numbers where Apple seems to be the only winner and without the pandemic dip.
Unregistered 4U
macrumors G4
I’m quite certain even Apple would rather be Lenovo or HP.
Even WITH the contraction they at least have the potential in future quarters to sell over 10 million in that quarter, which I don’t think is something Apple’s ever done.
Rafterman
macrumors 604
The battery life isn't great, but I rarely hear the fans on the HP. Or my Intel Mac.
StudioMacs
macrumors 65816
Apple would rather make better products and more revenue (as they do now).I’m quite certain even Apple would rather be Lenovo or HP.
Rafterman
macrumors 604
Well, in price maybe.
They go to Walmart or Bestbuy and buy whatever cheapest laptop they find.Now I have to wonder, where are those 99% of people who are perfectly serviceable by base line M1 MacBook Air? Wouldn’t they just flock and buy MacBook Air and ditch there whatever when upgrading? Or they just move to another windows pc or Chromebook?
If Apple keeps shipping more and more Mac amid decline, we should see 50% marketshare worldwide in no time, right?
steve09090
macrumors 68030
And maybe performance per watt, battery life, operating system etc,…
Unregistered 4U
macrumors G4
I’m quite certain that selling 10 million Macs in a quarter would be the same products they’re making now and yield MUCH higher revenue.
Rafterman
macrumors 604
The people referenced in mlody's post above don't care about any of that. Windows laptops are cheap and do what they need to do for most people. If you're willing to pay, you can also get an excellent quality Windows laptop, just as good a Mac. Different does not mean inferior.
ThailandToo
macrumors 65816
That’s not true at all. The reality is consumers choose the Mac. Businesses buy far more computers and they choose PCs due to Windows as most have archaic software that needs to run on x86.
ThailandToo
macrumors 65816
Revenue is good but profit is great!
ZZ9pluralZalpha
macrumors 6502
Do we really want Macs to capture a huge chunk of the market? The EU would probably try to mandate that all MacBooks ditch MagSafe for a barrel jack…
Rafterman
macrumors 604
9 percent. Consumers (there are five billion computer users worldwide, and private users have far larger numbers than corporate) are not choosing Macs. And no, businesses are not buying PCs because of "archaic software." They buy it due to the easier management of computers under active driectory, Exchange, SQL, third party products and such, and because the vast majority of software is still Windows based. Much of the current software we use at the University where I work (nor archaic software, but new and currently in production) is only available in Windows.
Mac users often have a unrealistic sense of how signfiicant Apple is in the computing world. iPhones and tablets, yes, but not desktops or laptops. Windows rules that still. If you spun off smartphone and iPad production, the Mac division would be a mid level company at best.
I love Macs and use them myself as my primary (mainly because I love the integration they have with phones and iPads), but I have no illusion how important they are in the world ecosystem.
8% is actually pretty good when you consider that Macs cost, on average, quite a bit more than PCs. If that statistic was instead by market share in dollars (which tells you their relative economic significance), you'd see a much larger percentage.
Also, I think the important message there is less the current market share than the trend, as shown in the 2nd graph. Though Apple is likely never going to top the largest-selling brands on volume, because the latter sell much less expensive devices.
Interestingly, that 8% figure is nearly the same the US unit market share of all luxury vehicle brands combined (BWM+Tesla+Lexus+Mercedes+Audi+others, 1.5 M/15 M ~ 10%).
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Unregistered 4U
macrumors G4
I think that’s true. If one focuses on revenue, as long as Apple’s able to continue to increase the perceived value of their higher level tiers, they can continue to increase revenue without selling a huge number of new Macs. However, when you focus on unit sales… which points to “how many people want to buy this thing”… at roughly 20 to 30 million a year, the Mac is likely only outselling the Apple TV and some accessories. Almost every other major product Apple makes has crossed 30 million by June. The Mac MAY hit 30 million with a good stiff wind at it’s back.
Most people don't need to upgrade, but some do. Computers are different from other products, and this should illustrate why:
I have a 2019 iMac with 32 GB RAM, which was sufficient for my needs at the time I bought it. However, in the past I've done scientific calculations that required more RAM. Since the iMac's RAM is upgradeable, that's not an issue. If I need to do those types of calculations again, I'll just add more RAM. If the RAM weren't upgradeable, I would have had to buy it with 64 GB RAM, i.e., pay for RAM I didn't need at the time, just in case I might need it again, which seems wasteful.
It's worth noting that while unit sales do reflect consumer choice, this is often different from consumer preference. It could be that US consumers actually would prefer to own Macs, but don't because of the price. And this survey supports that: https://9to5mac.com/2018/04/26/employee-choice-ios-mac/
I.e., it doesn't look like people are choosing PC's because they actually prefer them. They're choosing them because of affordability.
The analogy would be that, just because people buy more Kias than BMW's, it doesn't mean they actually prefer driving a Kia to a BMW.
At ~$35B in annual sales, the Mac division, by itself, would rank about 100th on the Fortune 500 list. I wouldn't consider that to be a mid-sized company.
And neither do these folks:
What Size Company Is Considered a Mid-Size Company?
What Size Company Is Considered a Mid-Size Company?. You hear a lot about both "big business" and "small business" in the United States, but you don't hear so much about mid-size businesses. There's a simple reason for that: The federal government doesn't formally recognize a mid-size ...
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Not while those laptops can be had for ~$500. That's all some people can afford, which is why those cheap laptops will stick around. And that's a good thing, because it enables people that can't afford fancier stuff to still buy computers.
I don't think the XPS 13 Plus, with its machined aluminum case and thin bezels, looks cheap at all. [Some have accused it of stealing some of Apple's design cues, but that's a different discussion.] The problem isn't its looks, it's that its performance doesn't equal that of the M2 MacBook Pro/Air, even though (similarly equipped) it costs about the same.
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I don't think Apple cared about this, as long as they get majority of the profits.
Lenovo and Acer are operating at razor thin margins, and rely more on corporate contracts for volume purchases. I'd assume it's the same with HP and Dell. Most of their sales are from enterprise contracts.