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Edited to add: looking at the chart, that 20% growth was off a reduced base as cheap machines dominated in the pandemic. The overall trend is less striking…
Right, there’s more to read into this particular chart due to the unique situations surrounding the prior years. Plus, when you’re only selling 5 million or something, just 1 million increase is 20% :)
 
Objectively it is? Unless you absolutely want to have everything soldered on for the sake of having a slightly thinner and faster system.

It's better to upgrade the components you can than flesh out for a whole new laptop (and throw out the old one). Being able to increase your internal storage or memory whenever you want is a big benefit, who wouldn't want it? Ah yes, you.
How many people here upgrade the components of their television, phone, tablet, microwave, monitor, toaster, nespresso machine, refrigerator? Why does a computer need to be upgradable?

I bought a samung tv years ago that promised upgradability in performance. Then they brought out better panels. So I moved that on and bought a better tv.

I buy the devices I need at the time given my available $’s at the time.
 
Right, there’s more to read into this particular chart due to the unique situations surrounding the prior years. Plus, when you’re only selling 5 million or something, just 1 million increase is 20% :)

Sure, but it's still a million more compared to Lenovo who sold a million less and HP who sold 3.5 million less in the US.

It might seem that you'd rather be in Lenovo or HPs shoes because they're selling more in absolute terms, but having your shipments fall that precipitously can wreak havoc on a business if they didn't forecast it well.

And then there's the worldwide numbers where Apple seems to be the only winner and without the pandemic dip.
 
Sure, but it's still a million more compared to Lenovo who sold a million less and HP who sold 3.5 million less in the US.

It might seem that you'd rather be in Lenovo or HPs shoes because they're selling more in absolute terms, but having your shipments fall that precipitously can wreak havoc on a business if they didn't forecast it well.

And then there's the worldwide numbers where Apple seems to be the only winner and without the pandemic dip.
I’m quite certain even Apple would rather be Lenovo or HP. :) Even WITH the contraction they at least have the potential in future quarters to sell over 10 million in that quarter, which I don’t think is something Apple’s ever done.
 
I've got a high end Dell with i7 and 64Gb RAM and an RTX graphics option. The damn thing is unusable. It sits there with the fans on flat out and the battery lasts 3 hours if you're lucky. And on top of that my absolute bottom end MBP 14" M1pro is actually faster at compilation workloads, the battery lasts 12 hours heavy use and it doesn't attempt to cook my genitals.

The high end Intel stuff is absolute garbage.

The battery life isn't great, but I rarely hear the fans on the HP. Or my Intel Mac.
 
Now I have to wonder, where are those 99% of people who are perfectly serviceable by base line M1 MacBook Air? Wouldn’t they just flock and buy MacBook Air and ditch there whatever when upgrading? Or they just move to another windows pc or Chromebook?

If Apple keeps shipping more and more Mac amid decline, we should see 50% marketshare worldwide in no time, right? :confused:
They go to Walmart or Bestbuy and buy whatever cheapest laptop they find.
 
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Just image what the sales would have looked like if Apple would get it's head of it's a$$ and sell a 27 inch (or larger) iMac with an M(anything) in it.
 
And maybe performance per watt, battery life, operating system etc,…
The people referenced in mlody's post above don't care about any of that. Windows laptops are cheap and do what they need to do for most people. If you're willing to pay, you can also get an excellent quality Windows laptop, just as good a Mac. Different does not mean inferior.
 
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I prefer Macs myself, but 8 percent is not great. Macs are still a niche product.
That’s not true at all. The reality is consumers choose the Mac. Businesses buy far more computers and they choose PCs due to Windows as most have archaic software that needs to run on x86.
 
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That’s not true at all. The reality is consumers choose the Mac. Businesses buy far more computers and they choose PCs due to Windows as most have archaic software that needs to run on x86.

9 percent. Consumers (there are five billion computer users worldwide, and private users have far larger numbers than corporate) are not choosing Macs. And no, businesses are not buying PCs because of "archaic software." They buy it due to the easier management of computers under active driectory, Exchange, SQL, third party products and such, and because the vast majority of software is still Windows based. Much of the current software we use at the University where I work (nor archaic software, but new and currently in production) is only available in Windows.

Mac users often have a unrealistic sense of how signfiicant Apple is in the computing world. iPhones and tablets, yes, but not desktops or laptops. Windows rules that still. If you spun off smartphone and iPad production, the Mac division would be a mid level company at best.

I love Macs and use them myself as my primary (mainly because I love the integration they have with phones and iPads), but I have no illusion how important they are in the world ecosystem.
 
I prefer Macs myself, but 8 percent is not great. Macs are still a niche product.
8% is actually pretty good when you consider that Macs cost, on average, quite a bit more than PCs. If that statistic was instead by market share in dollars (which tells you their relative economic significance), you'd see a much larger percentage.

Also, I think the important message there is less the current market share than the trend, as shown in the 2nd graph. Though Apple is likely never going to top the largest-selling brands on volume, because the latter sell much less expensive devices.

Interestingly, that 8% figure is nearly the same the US unit market share of all luxury vehicle brands combined (BWM+Tesla+Lexus+Mercedes+Audi+others, 1.5 M/15 M ~ 10%).
 
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Mac users often have a unrealistic sense of how signfiicant Apple is in the computing world. iPhones and tablets, yes, but not desktops or laptops. Windows rules that still. If you spun off smartphone and iPad production, the Mac division would be a mid level company at best.
I think that’s true. If one focuses on revenue, as long as Apple’s able to continue to increase the perceived value of their higher level tiers, they can continue to increase revenue without selling a huge number of new Macs. However, when you focus on unit sales… which points to “how many people want to buy this thing”… at roughly 20 to 30 million a year, the Mac is likely only outselling the Apple TV and some accessories. Almost every other major product Apple makes has crossed 30 million by June. The Mac MAY hit 30 million with a good stiff wind at it’s back.
 
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How many people here upgrade the components of their television, phone, tablet, microwave, monitor, toaster, nespresso machine, refrigerator? Why does a computer need to be upgradable?

I bought a samung tv years ago that promised upgradability in performance. Then they brought out better panels. So I moved that on and bought a better tv.

I buy the devices I need at the time given my available $’s at the time.
Most people don't need to upgrade, but some do. Computers are different from other products, and this should illustrate why:

I have a 2019 iMac with 32 GB RAM, which was sufficient for my needs at the time I bought it. However, in the past I've done scientific calculations that required more RAM. Since the iMac's RAM is upgradeable, that's not an issue. If I need to do those types of calculations again, I'll just add more RAM. If the RAM weren't upgradeable, I would have had to buy it with 64 GB RAM, i.e., pay for RAM I didn't need at the time, just in case I might need it again, which seems wasteful.
 
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9 percent. Consumers (there are five billion computer users worldwide, and private users have far larger numbers than corporate) are not choosing Macs.
It's worth noting that while unit sales do reflect consumer choice, this is often different from consumer preference. It could be that US consumers actually would prefer to own Macs, but don't because of the price. And this survey supports that: https://9to5mac.com/2018/04/26/employee-choice-ios-mac/

I.e., it doesn't look like people are choosing PC's because they actually prefer them. They're choosing them because of affordability.

The analogy would be that, just because people buy more Kias than BMW's, it doesn't mean they actually prefer driving a Kia to a BMW.

Mac users often have a unrealistic sense of how signfiicant Apple is in the computing world. iPhones and tablets, yes, but not desktops or laptops. Windows rules that still. If you spun off smartphone and iPad production, the Mac division would be a mid level company at best.
At ~$35B in annual sales, the Mac division, by itself, would rank about 100th on the Fortune 500 list. I wouldn't consider that to be a mid-sized company.

And neither do these folks:

1657599696043.png
 
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And it will keep growing because there isn’t a single high quality looking pc laptop out there. People want quality more and more. These plastic ugly pc laptops are on their way out
 
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A large army of working adults growing up with iPhones and iPads will also contribute to growing the Mac user base, IMHO.
 
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These plastic ugly pc laptops are on their way out
Not while those laptops can be had for ~$500. That's all some people can afford, which is why those cheap laptops will stick around. And that's a good thing, because it enables people that can't afford fancier stuff to still buy computers.

there isn’t a single high quality looking pc laptop out there.
I don't think the XPS 13 Plus, with its machined aluminum case and thin bezels, looks cheap at all. [Some have accused it of stealing some of Apple's design cues, but that's a different discussion.] The problem isn't its looks, it's that its performance doesn't equal that of the M2 MacBook Pro/Air, even though (similarly equipped) it costs about the same.
 
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Very interesting numbers. In my country, Acer, Asus, and Lenovo are the kings in consumers and enterprise. Half of Apple numbers are from the US.
 
If only apple could offer a laptop below $700 price, they could number 2.
I don't think Apple cared about this, as long as they get majority of the profits.

Lenovo and Acer are operating at razor thin margins, and rely more on corporate contracts for volume purchases. I'd assume it's the same with HP and Dell. Most of their sales are from enterprise contracts.
 
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