Apple's marketing trick?

Discussion in 'iPhone' started by vampyr, Oct 7, 2015.

  1. vampyr macrumors regular

    Joined:
    Aug 29, 2008
    #1
    I was checking out Apple's website to read about the new iPhone and noticed that Apple uses certain adjectives to describe their new products.
    Some of the words that seem to always show up were 'Amazing', 'Advanced', 'Powerful', 'Incredible' are just a few.

    It's interesting also to start to notice the word play that Apple uses... for example... it's not just a "password"... but "an unforgettable password". Or you don't just shoot images and videos but instead shoot "beautiful images and videos".
    And of course EVERYTHING you do with an Apple products is done with your "favorite" this or that.

    Take a look at their website and see if you can figure out what word they seem to use the most to describe their products? Personally, I noticed that the word 'advanced' tends to be used a lot!

    Just some random thoughts...
     
  2. asleep macrumors 68040

    asleep

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    Sep 26, 2007
    #2
    This word trickery must stop! [​IMG]

    We demand 'awful' and 'archaic'. :rolleyes:
     
  3. 321estrellas macrumors 6502

    321estrellas

    Joined:
    Sep 28, 2007
    #3
    It certainly is marketing but definitely not a trick. Strong adjectives will make you want the phone even more, no? The iPhone has a hefty price tag to it, so they definitely need to feel like the customer is getting their money's worth!
     
  4. eyoungren macrumors P6

    eyoungren

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    #4
    Then there are the words Apple uses to reference jailbreaking and jailbreakers. Not such great words there! ;)
     
  5. EM2013 macrumors 65816

    EM2013

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    #5
    Pretty sure all companies do this to advertise their products.
     
  6. willmtaylor macrumors G3

    willmtaylor

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  7. Newtons Apple macrumors P6

    Newtons Apple

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    #7
    It is all called marketing and no one, I mean NO ONE does it better than Apple.

    Like it or not, there are few companies that would not love to have Apple's marketing.
     
  8. mrkramer macrumors 603

    mrkramer

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    #8
    That's basic marketing that everyone does.
     
  9. RightMACatU macrumors 65816

    RightMACatU

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    #9
    Beer commercials are the best at it.
    They can say the stupidest things how THIS beer will help you turn into a god :D
     
  10. 321estrellas macrumors 6502

    321estrellas

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    #10
    Kinda like Steve Jobs trying to market digital media by calling BluRays a "bag of hurt"? :p
     
  11. vampyr thread starter macrumors regular

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    Aug 29, 2008
    #11
    Well technically, it does trick you. Our mind subconsciously picks up those words... so that when we think about them later, we unknowingly associate 'amazing' and 'advanced' with their product.

    In truth, all the words are just opinions, and some of them are false. Saying that it's "the most advanced... yet" is false. Saying that it is 'amazing' or 'beautiful' or 'simple' is opinion.
    I think Apple's marketing team are geniuses by doing this. To me, this is what started to turn Apple around... and it started in the way Steve Jobs would use these words when he first introduced the iPhone. One of the reasons why I liked watching those earlier Apple videos. Watching it made me think "Wow... if I had that phone, then I would be AMAZING and ADVANCED" LOL!!!

    Too bad parents can't be as positive to their children as Apple is with their products!!! Ha!
     
  12. willmtaylor macrumors G3

    willmtaylor

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    #12
    It's sometime reality; it's sometimes a "reality distortion field."
     
  13. Appl3FTW macrumors 601

    Appl3FTW

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    Nov 15, 2012
  14. Applejuiced macrumors Westmere

    Applejuiced

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    Location:
    At the iPhone hacks section.
    #14
    That not fair, its a trick to get me to buy it.
    And it worked:D
     
  15. mrex macrumors 68020

    mrex

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    Jul 16, 2014
    Location:
    europe
    #15
    if you see two ads, which one (below, just quick examples) makes you thinking to buy the phone?

    "take your everyday photos with this new iphone. some of the new features we added on this year are x, y and z. the prize for the model C is..."

    or

    "shoot stunning photos from your family, friends, holiday trip or your lovely pet with your iphone. rich in colours and perfect shades make your photos look like pro. we added new amazing features so that you have even more freedom to express yourself. share your unforgettable moments with your friends...."

    have you checked how much money apple used only for marketing?
     
  16. Goatllama macrumors 6502a

    Goatllama

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    #16
    Well, 'Ed's Ballsucking Machines™' might have something to say about that.......
     
  17. Gathomblipoob macrumors 68040

    Gathomblipoob

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    #17
    A staggering, puking god, but a god nonetheless!
     
  18. CNeufeld macrumors 6502a

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    Nov 25, 2009
    Location:
    Edmonton, AB
    #18
    OMG! You mean marketing agencies have figured out how to use provocative words to influence our buying habits? What's next? Using sex to sell stuff? What's this world coming to?

    Someone, call the President! Someone has to do something before this gets out of hand!

    C
     
  19. Gathomblipoob macrumors 68040

    Gathomblipoob

    Joined:
    Mar 18, 2009
    #19
    When I was in the 5th grade back in the '60s, yes, the '60s, my teacher had the class take different ads and strip all the adjectives from them and see what was left. It was a great exercise.
     
  20. edlex macrumors 68000

    edlex

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    Location:
    Miami, FL
    #20
    The biggest trick they played on me was tricking me into joining the upgrade program and getting me to buy a full priced phone every year for the rest of my life! I'm happy to do it of course:)
     
  21. CNeufeld macrumors 6502a

    Joined:
    Nov 25, 2009
    Location:
    Edmonton, AB
    #21
    That's because they've used dark black magic on you... You don't know what you're in for, but you're so befuddled by their marketing genius that you go ahead with it.

    C
     

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