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darcyf

macrumors 6502a
Apr 25, 2011
781
1,266
Toronto, ON
That and for displaying "googly eyes."

iu
100%!
 

darcyf

macrumors 6502a
Apr 25, 2011
781
1,266
Toronto, ON
It's funny to me Apple is already working on the second-generation version and the first generation is not even out in the wild. Honestly, I'm over this AR/VR Apple Mixed reality headset. Just doesn't seem appealing anymore. But It will be from Apple so I guess I will be buying it.

Does anyone else feel the same?
Makes perfect sense to me. These devices take years to develop and perfect. If apple waited until after launch to start work on v2 we’d be waiting another 2-3 years, and the competition would have the opportunity to innovate past their v1 in the meantime.

Not sure if this is common knowledge but it’s understood there are future versions of the iPhone being developed over the same year that the upcoming version is being worked on and finalized. This product would be no different.
 

fathergll

macrumors 68000
Sep 3, 2014
1,805
1,512
Honestly, I'm over this AR/VR Apple Mixed reality headset. Just doesn't seem appealing anymore. But It will be from Apple so I guess I will be buying it.

Does anyone else feel the same?


Not at all. AR/VR is still in it's infancy stages which makes this really exciting.
 

rmz76

macrumors newbie
Aug 8, 2022
3
10
Dream with me.... Imagine launching Final Cut Pro and from within the video editor being able to toggle preview in different simulated theaters (IMAX, various screen sizes, 3D, etc..). Imagine working in Logic Pro and being able to virtualize a massive mixer console in front of you? Or being able to perform virtual mic placement on speaker cabinets, virtual drum kits, etc...? Imagine the 2D user interfaces we've come to know vastly improved on fully leveraging 3D spatial rendering ability to greatly boost productivity

There's been plenty of indication the above ^ is actually what Apple has been focusing on for their first iteration XR device. Going back many years ago, looking at their job postings, etc... It's speculation, but I firmly believe the above is what we're going to see delivered.... I bolded greatly boost productivity because I believe that is entirely the aim. If the above is what Apple is positioned to deliver, then it's a game changer. It's a game changer because it means if you use one of the (presumably handful) of XR apps this new Apple headset is going to boost productivity on and that app is critical to your job, you're going to either go buy this $2k headset and embrace it or your colleagues who do embrace are going to become a lot more productive than you are. At that point dropping $2k for the device isn't a option, it's required to remain at performance level needed to compete in your field.

If you're shaking your head saying "that's not what's going to happen". Maybe not, but I do believe Apple is aiming for this and if I'm right, then Apple's headset will be revolutionary.

Meta/Oculus's headset coming in Oct "Cambria" will do a lot of the same things, but Meta/Oculus has no first-party software like Logic Pro or Final Cut, they have no respect in the market of industrial software. They have to partner with companies like Adobe, Pro Tools, etc.. to deliver something comparable. There is no coherent ecosystem there for Meta to own, Apple already has this. Apple has partnerships with so many creative tool vendors. They have incredible leverage and are in a great position to not only make money off their XR hardware, but boost interest in their ecosystem as a whole. Definitively, we can say that if Apple goes in the direction above focusing on productivity Meta can not compete. Meta has tried to build a ecosystem, but has failed. Their phone product got scraped before coming to market, Portal is being sunset, their watch project canceled. The Rayban Smart glasses have been struggling, they have no successful products outside of VR headsets to even build an ecosystem with.

Comments from Meta/Oculus fans are entertaining. Their heads are firmly in the VR/gaming space. They are thinking of how Apple has no support for STEAM, how Apple would need to port all the hit VR titles to their platform, etc... If Apple were aiming to compete heavy in the gaming VR space, these thoughts would be accurate. But if Apple releases a $2k headset, you have to be pretty shallow to think that's just going to come to market to give Apple's customers Apple VR Arcade access. Rest easy, for Apple, XR related gaming will probably continue to remain a sidebar thing. I don't see Apple taking the gaming market any time soon. But if they get productivity XR right and innovate in that space, Meta's Cambria won't really be able to complete with the Apple headset either. Even if the hardware spec and features similar, it's going to be all about what the software does with those features that defines the product.
 

PowerButton

macrumors regular
Jun 20, 2022
213
295
🤔
Again, I don’t see Apple releasing only 1 version of their AR/VR headset. They’ve always released multiple version of hardware to cover the market, especially if their flagship product is priced WELL above the competition.
If they’re going to build an ecosystem for AR/VR [which they’ve done with all their products] they’ll need a big market share.
 

jz0309

Contributor
Sep 25, 2018
10,542
27,588
SoCal

richinaus

macrumors 68020
Oct 26, 2014
2,394
2,150
It's funny to me Apple is already working on the second-generation version and the first generation is not even out in the wild. Honestly, I'm over this AR/VR Apple Mixed reality headset. Just doesn't seem appealing anymore. But It will be from Apple so I guess I will be buying it.

Does anyone else feel the same?
nope.
can't wait for the headset and no doubt they are working on the 3rd gen also.
I will use this headset professionally so its a little different to a consumer need / want.
 

richinaus

macrumors 68020
Oct 26, 2014
2,394
2,150
Makes perfect sense to me. These devices take years to develop and perfect. If apple waited until after launch to start work on v2 we’d be waiting another 2-3 years, and the competition would have the opportunity to innovate past their v1 in the meantime.

Not sure if this is common knowledge but it’s understood there are future versions of the iPhone being developed over the same year that the upcoming version is being worked on and finalized. This product would be no different.
I find it odd how people don't think this is happening, given the development time required.
 

fathergll

macrumors 68000
Sep 3, 2014
1,805
1,512
back then mobile phones were booming and replaced basic communication that used to be wired, Apple added internet connection which was also booming.


And yet people still said "yawn, wake me up" back in 2006.




What “basic” needs will this thing address? What is on a tech boom today?

How would I know? It hasn't even came out. Half of the Macrumors forum thought the iPhone was a dumb idea before it came out.
 

Unregistered 4U

macrumors G4
Jul 22, 2002
10,334
8,332
is going to look dingy and discolored and smelly by the time it is made prematurely obsolete by the next years model.
Or, it could have magnetic attachable parts that can be removed and swapped out for those folks that don’t care to keep their device clean along the way.
 

Unregistered 4U

macrumors G4
Jul 22, 2002
10,334
8,332
If you could get Mac Pro speed while connected to this that would explain why it is half the price of a Mac Pro.
Seeing as the M1 and M2 already outclass (CPU AND GPU) the last computer named “Mac Pro”, it’s a given that it’ll be Mac Pro speed. It’ll be half the price of a Mac Pro because, like most of what Apple makes (all?), they plan to make a profit on the hardware, not sell the hardware for a loss and make it up elsewhere.
 

Unregistered 4U

macrumors G4
Jul 22, 2002
10,334
8,332
I don’t think I’m into this. Let’s see how the public reacts when it’s released
We know how the public will react. Lots of people (not most, but a good number) will buy them and have measured responses as to how well they like ‘em. All the rest already have their hot takes memorized, and ready to go. :)
 

nikaru

macrumors 65816
Apr 23, 2009
1,133
1,434
I will LFMAOL when Apple releases this product and it has nothing to do with this render.
 

diddl14

macrumors 65816
Aug 10, 2009
1,111
1,756
Buying one in a blib!

(although I hope it looks a bit more sexy than this weird diving mask)
 
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