I love how they write:
And, more alarmingly, I don’t believe Apple has identified a truly “killer app” for the device yet.
Followed with:
The original iPhone didn’t have that problem.
I know they’re trying to build some “I know what I’m typing sounds a LOT like what people typed about the iPhone, but, hear me out!” kind of story, but this wasn’t an effective attempt.
The original iPhone
did have the same problem, RIGHT up to the point where it was announced.

Before that moment, Apple hadn’t identified a “killer app” for the iPhone, they hadn’t even acknowledged it’s existence!
And, if we’re really honest, their “killer app” (as there wasn’t even an app store) the writer references was one or all of the following… it plays music. It makes calls. Hey, it’s got Safari. Even AFTER the “killer apps” was defined, it still didn’t click with many and the first year was kinnnda rocky. But, let’s sweep that there under the rug,
I gots myself a narrative t’build!
I imagine most articles are and will be like this one, because it’s perfectly clicky-baity (heck, I’m responding to it now! LOL) “Ok, so, you see, Apple did this thing and this thing and this thing, right?But it was inevitable that those were going to be successful, I mean come on! They sold themselves!” Hindsight is 20/20. There’s nothing in this article that’s not in scores of other “things that Apple definitely won’t be able to do and here’s why” stories. Stories that may end up quoted right beside “I like our strategy” or “No, they will NOT release their own CPU’s, here’s why”!
I also liked the bit of revisionist history to build in “inevitability” where it didn’t exist.
The Apple Watch, meanwhile, worked better than the iPhone as an activity tracker.
That wasn’t clear until year two when Apple found that people appreciated that tracking more than anything else about it.… then Apple leaned into it. Even though the hardware couldn’t QUITE make it all day tracking, it became a go to feature because that’s what people did AFTER they had it. That, according to this article, is fine for the Apple Watch, but the same “it will become what people most want it to be” can’t be applied to anything else Apple releases.
