Yes, I am aware of the LG display but still, Apple could have a branded display. No reason unless there is some sort of deal between Apple and LG that prevents that to happen.The LG Ultrafine 5K fills this gap. As an owner there are a few minor nitpicks I have with it that I believe a fully Apple-branded device would have avoided (a different/seemingly lower quality 1080p camera compared to iMac, slight wobble, the three USB-C ports could provide a tad bit more power when devices are plugged in. Also those USB 3.1 ports could have been Gen 2 not Gen 1 on this revision. At least the primary Thunderbolt/USB-C will charge things very quickly in a pinch.)
Otherwise than those small annoyances, I find the build quality quite good. It came well packaged, the base is metal (heavy as a result), the included cables were well wrapped and seem very durable with quite a bit of length – close to 2m I’d say. Looks a bit boring compared to Stainless Steel, sure. But also more refined than the random shiny plastic BenQ it replaced.
The Ultrafine 5K shares the same panel as the iMac 5K. It also offers auto-brightness, true tone, glass, speaker, mic’s, etc. So side-by-side they work well together as the pixel density, size and colours all match. If you want that nice crisp 5K iMac look for your Mini or MacBook, it is a reasonable option.
I have mine attached to a 5K iMac, so it is easy to offer the panel quality comparison.
While the LG display screen quality is good, the look and plastic parts just make it look cheap. Personal opinion.