I'm still baffled by their decision to keep using the Air brand
?
Nobody wanted the underpowered MacBook and everybody loved the decently powered AIR and just wanted a Retina display, so what does Tim Cook do?
Rip the guts out of the Air and add a Retina display? You bet!!
A MacBook by any other name would still smell thusly rank… (to paraphrase Tom Stoppard).
Waiting for the other shoe to drop on Mac Mini (as if i3 and 3 Thunderbolt ports on one channel wasn't enough).
Any wonder Apple filled the audience with hyped up store employees… there was a lot of hot air being blown up customers that day! Shame!
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Over time, as the iPad Pro takes on more tasks that were once relegated to the Mac, I don't see a bright future for entry-level ARM Macs. If anything Macs will move more high-end as the iPad Pro cannibalizes the entry-level to mid-range segment of Apple's market.
Until Apple realises iPad is for people that don't need a computer and starts making fully capable touch Macs, we're headed down Performer-way again. Put Pencil on a Mac and you have a professional device. The rest is tone-deaf demo-porn, chasing profits for Wall St.
Do you see AR product pics on apple.com? Could it be that Apple's marketing department doesn't use those fancy new iPads with Adobe AR swill? Of course they don't, they're professionals with a job to do!
Cook has outlived his usefulness. A product visionary, Apple doesn't have, right now. The BS at this event was as high as the store employees whooping every deposit made on the stage. A bad day for Apple customers.
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Curiously, a fanless chip with a fan. Should bridge the gap a bit, but probably land just under the 13" nTB Pro. Not so close on GPU performance though.
All I wanted was a decently powered MacBook. I love my 2015 MacBook, very original Mac - no fan, great display. And I do video editing and photo editing on it when I'm away from home - slowly, but not much slower than my quad core i5 2011 iMac with discrete GPU! I understand nobody else wanted MacBook, but Apple is so clueless, they think they can keep the Air "brand" and nobody will notice it's a MacBook.
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I don't disagree, but the 2008 model is the one that pushed the envelope by coming out of it!
Er… with an iPod hard drive and gutless CPU… sure! People forget just how dreadful that original model was, and IIFX expensive.