Apple's New Privacy-Focused Tracking Prompt Appearing for iOS 14 Users [Updated]

[Shadow Puppets]

Its not JUST Facebook though, it's across virtually any website or app that uses a third party advertiser or analytics provider.

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Yeah, and, as I’ve already said...there’s plenty of third party tools to disable that already if people so desire. And again, in the vast majority of instances the “tracking” that is occurring is not personal and can in no way identify a person. It’s for website analytics to see how effective a webpage is, or advert analytics to see how effective an advert is.

I can’t speak for the third party ad platforms, but certainly in the case of Google, Facebook, Twitter, Pinterest etc, there is no personal data sourced from a tracking pixel.

 

[Shadow Puppets]

Then you should be very concerned with Facebook. They are not your friend, and will lie to you about ad metrics.



I understand the theory behind this, but in practice, "oh gosh, those ads are highly relevant and definitely my area of interest!" is rarely something I've found to be true.



Yes, absolutely, but that's neither here nor there.

Here's what you said: "which leads eventually (my bet being within 3 years) all social media platforms requiring a monthly subscription." And here's how I personally feel about that: good! Because it's a far more honest business model where the cost is clear.



I think you're conflating "I, as a client to their ad services, don't get personal information" with "they don't collect that information".



This is flat-out false.




"There's already a risk of PII loss anyway" isn't a valid argument.




That only protects the data from breaches, and only when it works. It doesn't protect me from the company.

(And yes, those companies have skilled software engineers. That's neither here nor there.)



No, I'm a software engineer.

Maybe that's the same thing?



And yet, it worked. Funny, that.

“And yet, it worked. Funny, that.”

My friend, you are all that is wrong with Internet forums. Blanket statements without any knowledge or proof to back up what you’re saying.

Having worked in or around advertising for 15 years, I can tell you wholeheartedly with absolute profound certainty that “old school” advertising was inefficient, incredibly expensive (at least 20x the price to reach the same eyes), and was fundamentally flawed in that you had no idea (or at least with no certainty), what ad campaigns were working. So while it may very well have worked for huge companies with unlimited funds, it was inaccessible and hugely ineffective for small companies. Social media advertising changed the game for the better for millions of small businesses.

I’m not conflating anything by the way... if you are not on Facebook, the Facebook tracking pixel has nothing to hold the data against so it is not stored. That is not false at all. It’s 100% fact.

And the risk of identity theft is far greater on third party sites and offline. That is a fact. There is research to back that up. Data from a Facebook tracking pixel holds next to no value to a criminal. Data from an online shop or credit card company, absolutely.

 

[deevey]

a webpage is, or advert analytics to see how effective an advert is.

I can’t speak for the third party ad platforms, but certainly in the case of Google, Facebook, Twitter, Pinterest etc, there is no personal data sourced from a tracking pixel.

Tracking I can understand to a certain degree for websites. But even if you are not signed in, do you really think they don't track your IP against the sites you are visiting for the next time you do happen to sign in on the same network ?

Unless you are using a dynamic IP consistently and never sign into any google / fb / twitter / bing etc. on that network. They know who you are and have a digital profile for you guaranteed. To think that its not happening it is plain naive.

However my personal feeling when it comes to apps specifically is that they have zero business reporting anything about my device whatsoever.

In my opinion Apple has not gone far enough and should blanket disallow in app tracking completely.

Having worked in or around advertising for 15 years, I can tell you wholeheartedly with absolute profound certainty that “old school” advertising was inefficient, incredibly expensive (at least 20x the price to reach the same eyes), and was fundamentally flawed in that you had no idea (or at least with no certainty), what ad campaigns were working. So while it may very well have worked for huge companies with unlimited funds, it was inaccessible and hugely ineffective for small companies. Social media advertising changed the game for the better for millions of small businesses.

I’m not conflating anything by the way... if you are not on Facebook, the Facebook tracking pixel has nothing to hold the data against so it is not stored. That is not false at all. It’s 100% fact.

You mean advertisers had to really be good at their job!

I cannot agree that advertising costs for small businesses have gone down, sure if you have some really knowledgeable people in-house for a niche market they can bring down the costs to a manageable level, but in general costs per click are higher than they have ever been and increasing due to the bidding wars on high value keywords.

 

[Kris28]

great, finally Apple developed vaccine for pandemic tracking ....