Apple's New 'Selfies on iPhone X' Ad Campaign Features Brazilian Carnival and NHL All-Star Steven Stamkos

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 29, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new "Selfies on iPhone X" ad campaign across different forms of media.

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    Next up in the campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like Rio de Janeiro and São Paulo. The ad, accompanied by a webpage, highlights selfies taken with Portrait Lighting effects on the iPhone X.


    Apple shared a similar Brazilian Carnival video last year amid a reported push into more regional marketing campaigns.

    The campaign extends to billboards, which will likely appear in major cities across the world over the coming weeks. NHL all-star Steven Stamkos recently announced his participation in the campaign on Twitter, and shared a photo of him standing in front of his own Portrait Lighting selfie at Amalie Arena in Tampa, Florida.


    The captain of the Tampa Bay Lightning is likely just one of several notable figures who will be featured in the campaign, which is similar to Apple's larger "Shot on iPhone" series. We'll be sure to keep an eye out for more ads, and if you spot one yourself, feel free to share it in the comments section.

    Article Link: Apple's New 'Selfies on iPhone X' Ad Campaign Features Brazilian Carnival and NHL All-Star Steven Stamkos
     
  2. obitow macrumors member

    obitow

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    #2
    It's very ironic these regional ads focus so much on Brazil, because we have the most expensive Apple products in the world.

    Anyway, beautiful ad (but I liked the 2017 more).
     
  3. EdT macrumors 68000

    EdT

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    #3
    Beautiful people are a dime a dozen. But a hockey player? Now you have my full attention.

    No, I’m not kidding.
     
  4. kyleh22 macrumors 6502

    kyleh22

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    pulling an iPhone X out at carnival would be like shooting a flare up and asking to be robbed. When I travel to Brazil I not only use my older iPhones, but I do my best to keep my phone in my pocket unless absolutely needed.
     
  5. swm macrumors regular

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  6. itsmilo macrumors 68020

    itsmilo

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    #6
    Not only that, I also keep my hand in my pocket covering my phone. Barcelona bound
     
  7. Relentless Power macrumors Penryn

    Relentless Power

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    #7
    Did The article indicate anything about somebody purchasing $1000 iPhone just to take selfie's? No, it's just a feature of one of the many that somebody can utilize, more specifically, Portrait Lighting. Not sure what the price tag has to contribute to selfies.
     
  8. justperry macrumors G3

    justperry

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    #8
    Selfies not made by themselves.:rolleyes:





    (Or the ones next to him/her)
    .
    .
    .
    .
     
  9. Zimmy68 macrumors 68000

    Zimmy68

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    #9
    Can anyone guide me how to take selfies that look like that quality on my $1000 phone?
    I guarantee you, 98% of the iPhone X users can't get selfies that look like that by just pulling out their phone and snapping a selfie.
     
  10. timborama macrumors 6502a

    timborama

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    #10
    Well, Apple does pander to the narcissists.
     
  11. Scottsoapbox macrumors 6502a

    Scottsoapbox

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    #11
    Carnival. bah!

    Mardi Gras is better. :cool:

    #NOLAlife
     
  12. justperry macrumors G3

    justperry

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    (That's what I said) Make that 100%.
     
  13. kyleh22 macrumors 6502

    kyleh22

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    My friend, you've clearly never been to carnival. Carnival is in a completely different league than Mardi Gras. They can't even be compared. There are only two other parties in the world (as far as i'm aware) that are as fun as Carnival and those are Kingsday in Amsterdam and October Fest in Thereisienwiese. If anyone knows of any others - please speak up :)
     
  14. gijoeinla macrumors 6502a

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    #14
    Thank you.
    --- Post Merged, Jan 29, 2018 ---
    This an awesome ad! Beautiful.
     
  15. OutSpoken macrumors 6502a

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    #15
    I would love my seflies to come out like that... apple are trolling us iPhone X users.
     
  16. RealMacWriter macrumors newbie

    RealMacWriter

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    #16
    Unless you get robbed of your iPhone, then it's not so fun I guess? ;)
     
  17. FelixDerKater macrumors 68030

    FelixDerKater

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    #17
    More selfies for a selfish generation. Market research is functioning.
     
  18. winmacuser macrumors member

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    #18
    The problem with selfies is - regardless of the camera - that the distance is not high enough to get rid of distortions. You always get a silly looking balloon-like face.
    A smart distortion-removal would be nice.
     
  19. kyleh22 macrumors 6502

    kyleh22

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    #19
    Carnival is worth the risk. I'm leaving for Brazil next Friday :)
     
  20. Scottsoapbox macrumors 6502a

    Scottsoapbox

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    #20
    The world disagrees with you as more people travel to Mardi Gras than Carnival. It's cute though that Brazil thinks 6 days is a long party - we started last week.

    Enjoy your trip. Mardi Gras parades come right by my house.
     
  21. kyleh22 macrumors 6502

    kyleh22

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    #21
     
  22. Scottsoapbox macrumors 6502a

    Scottsoapbox

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    #22
    Yes obviously a nation-wide vs a city-wide holiday gives carnival a leg up. I am speaking of the number of non-locals traveling to see each. Mardi Gras wins in that (perhaps cherry picked) number. ;) Also if one was astute at statistics (which I am) it might be noted that Mardi Gras which is twice as long has an advantage in such a comparison. ;)
     

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21 January 29, 2018