As an investor I am glad they are sticking to the tried and true formula of not rushing in until they are ready, and more importantly, the market is ready to produce profits for them. Just like the money that Amazon loses with each Echo, ditto Google, and now Apple is moving into the Smart speaker market in a way that will make big money on each Homepod they sell.
In contrast, the incredible amounts of money that have been lost in music and video streaming, watches, smart phones, you name it, has left the playing field littered with bodies of companies that have bled severely or are no longer in business, or at least that business.
Meanwhile, Apple has become the most profitable, most valuable company in the history of the world. My wallet thanks you Tim and company.