As a Mac users I don't really see anything in Win 7 that I believe will sway people who are familiar and Mac and like Apple's approach to computing and inversely I couldn't say there's anything in Snow Leopard that would make a Windows fan jump to a Mac.
I remain unconvinced that cloud services will benefit Microsoft or Apple. Neither is as adept and handling web technology as Google. Apple's attack is going to come with the iPhone and whatever mobile platform they cook up. The iPhone /iPod touch is spurring development of OS X features that trickle down to the desktop/laptop Mac OS X version. So in that regard it's not really about Win 7 vs Snow Leopard it's about iPhone/ iPod touch and it's ancillary items as a lure to get people looking at Macs if they need general purpose computing.
People tend to think the it was Vista's misstep that caused people to switch over to Mac but in fact the migration was already happening due to the buzz and mindshare propagated by the iPod.
The great Win/Mac wars may indeed be slowly dying down after decades. All the major OS's are mature enough to do reasonably reliable and stable work that hadn't even been conceived of back in the days of the Apple II and DOS, and while continuous improvement will occur - and maybe someday a whole paradigm shift will bring the focus back - the real action's moving elsewhere.
1. To the web. As one data point, I read a column yesterday by a tech press writer who's moved from iPhoto to Picasa and there are increasingly compelling web alternatives to so many programs, beyond the iLife stuff and Google docs and web mail, social networks, calendaring, storage - and massive amounts of entertainment and knowledge - that will eventually meet 90% of people's needs 90% of the time with relatively middling hardware, again, except for niches. It's inevitable - constantly bigger, faster pipes and better plumbing and pumps will mean that for most using PC's the OS will mainly be the program that hosts their web browser(s). Even fast, graphically rich games are in sight.
There's nothing to stop Google, for example, from making good money by selling an OS that's basically Chrome with hooks to hardware, bypassing MS, Apple AND Linux. Which a recent article I read hinted strongly at.
Sun had it right, in the language of the time, if 15 or so years early: "The network is the computer." Except "the network" turned out to be the net and its OS is the web (currently at about Web 2.1?), an OS so big it's not only not owned by any one party, public or private, but only partially by a group of consortiums.
This doesn't mean Apple still doesn't dream of 10-15% personal computer market share - every point's measured in the billions and the PC as a concept still has massive mind share, so there's still lots of 'puters to be sold.
But that's the other area of action "nuckin'futz" zoned in on:
2. The terminal of choice in the future to access that system will increasingly look little like a Dell or iMac or MacBook - and much more like iPhones, netbooks and classes yet to debut. Completely mobile, lightweight, ubiquitously connected wireless devices will rule and "full-powered" computers - eventually even full notebooks - will be an ever-less frequent sight in homes.
And I totally agree that iPods/Phones have done much more to sell Apple computers (while making a ton themselves) than Apple computers have done to sell pods and phones.
I also agree that neither MS or Apple will be the heavyweights of web presence, even though the huge success of iTunes and the App Store are nothing to sneeze at, and not Apple's last foray into major new net ventures.
I do follow MS's Live efforts and while they're throwing in everything including the kitchen sink, not a bit of it impresses me outside of the enterprise bits that will probably keep their cash flow going. There are better alternatives to all the consumer parts. I've kept a Hotmail account for umpteen years because it works well enough to handle all the non-personal stuff and accounts I've set up without cluttering up my separate personal account, and despite several and continuing re-writes, the best I can say, in comparison to gMail, is that it sucks less than it used to, but remains leagues behind Google, and, for that matter, since I went web before I went Mac, I've yet to discover a use for Apple Mail or iCal, while the pieces of MobileMe that have some interest (to me) can be cobbled together from other sources, with most of the pieces free.
But I do believe it's deep in Apple's genes that their success is based on staying relevant by sussing out emerging trends and seizing on them with energy and fresh, appealing approaches, so, unless they lose their way under new leadership when it comes, they will find a way to be a major player in areas still on the drawing boards.
3. The other key pieces of the action are convergence, input and output. An iPhone in your hand is a phone, iPod, computer, media center, book reader, gaming device and more without a mouse or physical keyboard in sight. Even as miniaturization, battery life, better software, user interface improvements and experiments and net everywhere make it continuously more useful at all these tasks.
And in another form of convergence, cell networks, POTS and cable companies are all gradually being reduced to being primarily different forms of nodes on the net, rather than being distinguished by their original exclusive forms of content transmission.
This is why traditional Mac sites are no longer about Macs vs. PC's, to the dismay of many of we long-time propeller heads who by default claimed the leading edge, but are dominated by the iPhone, the maybe NewtonBook, etc., etc. The TWIT podcast is now more about Twitter than technology in general.
These devices are also going to be where new ways interacting with our devices and the ways they can interact with us will be pioneered. Voice control (and response) will finally become natural and integral (and remain optional since there are settings where it would be cumbersome) but won't be the only interfaces.
Consider a hardware example: you bring your fifth gen iWhatever into the house and set it down on an induction pad. Whatever you were doing is now displayed on a monitor or HDTV of your choice, including sound, ready to accept input from whatever devices - keyboards will continue to exist, e.g., TV remotes, mice, whatever, connect to every other digital device in the home, gather and store whatever stored info is relevant (whatever's not already on the web); and it will also interface with cars, your job network and more - replace credit cards too (another convergence), e.g.
And so forth and so on. From now on it will take more than an evolutionary OS update - however cool all the new SL tech is at doing things better - to cause a seismic shift in the digital world again. And Snow Leopard v Win 7 may be the last big OS battle to get even nearly this much ink.
Alas, those were the days, my OS friends.
And yeah, I'm a windbag.