I think most people just don't get it. I just did. Apple was born with the idea of offering the best products, right now it just wants to make the greatest profit. Apple no longer wants to be the reference for professionals, they just wanna sell. I bet that if they knew they could keep up the benefits just selling iphones for the rest of their lives... they would. Now here's my dilema: Two years ago I started to do some work in editing, kind of a hobby for which you sometimes get a little... tip. The thing started to be a little more real a couple of months later (I got to a point I could live off of it), so I bought a full-spec iMac 5K (16GB which I upgraded to 32GB). It worked fine, specially at the beginning. Now I'm a heavy, VERY heavy FCPX user. I don't do pro (cinema) editing, don't get me wrong, but I maybe spend over 10h a day editing. Good stuff, I'm good at it, but nothing pro. I sometimes feel the iMac lacks some power: 1. After 2h of editing I need to reboot the application. 2. Computer gets to 100% used memory (half might be inactive) and system starts to fill up paging file. 3. Long projects with several audio/video tracks tend to stutter a little and I get a general feeling of struggle of the hardware to keep up. (For instance I press space to pause, and it actually takes like 2 seconds to stop...) Several things. I wanted to get the new Mac Pro that I thought was gonna be announced this year. Well, GREAT. As I said, I'm a FCPX user, I work like 12h+ a day on this, don't really have time to learn Adobe Premier, do I? If I thought I did, I think I'd be on windows already. I guess I understand why you do it Apple, I just don't approve. Not that you care, of course.