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Apple's Oscar Ad Shot Entirely on an iPad

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Apr 12, 2001
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Apple debuted a new iPad ad to air during tonight's Oscar's. Apple highlights the new ad on their website which features students at Los Angeles County High School, using the iPad to write, produce, shoot, score, and edit films. It features a voiceover from Martin Scorsese and is called "Make a film with iPad".

Mashable reports that the ad itself was filmed entirely on an iPad Air 2. Apple created a special section in the App Store highlighting the various apps used by the students for their filmmaking.

Article Link: Apple's Oscar Ad Shot Entirely on an iPad
 
Article Link
https://www.macrumors.com/2015/02/22/apples-oscar-ad-shot-entirely-on-an-ipad/
And here's the typical PC user reply anyway

"Tablets, especially the ones made by Apple, are not real computers." :rolleyes:

Talking about computers, the lack of Macbook Air updates is irritating. :(
 
I didn't even know the Oscars were on tonight. Show's how out of touch with the world I am. :/
 
speaking of, i am live streaming right now from ABC / E! and the amount of commercial breaks u guys have in america is INSANE. i dont know how u guys do it. theres one like every 3 minutes! and here i am in Germany complaining about ad breaks every half hour
 
bushido said:
speaking of, i am live streaming right now from ABC / E! and the amount of commercial breaks u guys have in america is INSANE. i dont know how u guys do it. theres one like every 3 minutes! and here i am in Germany complaining about ad breaks every half hour
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We try not to watch anything "live."
 
Lame. Everyone already knows you can shoot decent quality video with an iPad.

I would be impressed if it were all shot on an Watch.
 
I really really REALLY hope this is done in a genuine way, without thousands of dollars of extra hardware to improve what a typical user can obtain.


Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.

If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.

No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.

That would be in the spirit of the thing as I say, and I hop this is what they have done this time.
 
Nice ad. It is obviously technology that has helped more people get into it. I remember in high school only a few people were doing video and it was all being edited down on the G4s and G5s.
 
Piggie said:
I really really REALLY hope this is done in a genuine way, without thousands of dollars of extra hardware to improve what a typical user can obtain.


Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.

If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.

No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.

That would be in the spirit of the thing as I say, and I hop this is what they have done this time.
Click to expand...

Remember that Nokia commercial a couple of years back? I think it was trying to show off their stabilization software... then a couple of people with good eyes noticed that due to some reflections you could tell that they were using a DSLR instead of a phone :p

Found the link: https://www.youtube.com/watch?v=PbF7TgX9gy8
 
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Crosscreek said:
I can do that to with thousands of dollars in equipment to go with my Air 2 and a professional audio and lighting crew.
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The iPad is the camera... and you can also edit on the iPad... which I think is the point Apple is trying to make.

Notice how the ad says "Additional hardware used"

I think everyone knows the iPad doesn't come with dolly tracks, lights and boom microphones. :)

You'd need all that extra stuff if you used a traditional cinema camera or DSLR.
 
Between the lines

To me, this speaks to Apple's continuing dedication to pro apps Logic Pro and FCPX. Nothing continues forever, but I'm more confident in their investment concerning the creative universe around Apple.
 
I, personally, would have chosen to film this commercial with an iPhone 6 Plus, seeing as it has the Optical Image Stabilization. But I suppose that they used an iPad for the commercial to prove the point that it's good for video-making, though.
 
What? You can easily pick up all that professional rigging at the Apple Store.

No matter how much you might love Apple, just imagine Microsoft having used a Surface Pro in the same manner.

It's just ridiculous.
 
stewy said:
Remember that Nokia commercial a couple of years back? I think it was trying to show off their stabilization software... then a couple of people with good eyes noticed that due to some reflections you could tell that they were using a DSLR instead of a phone :p

Found the link: https://www.youtube.com/watch?v=PbF7TgX9gy8
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Yes, and it's wrong no matter who does it.

I think these people are just treating customers as stupid, and I find it insulting.

Let's be honest, if someone gave you, as an individual a challenge project, and they said, ok, for today we are all going to go out and shoot the video with the iPhones I'm handing you.

I think we all would know what the intention was, if not specifically stated. It would be, using this hardware go take some footage.

Using the hardware, PLUS an additional $50,000 of hardware, whilst not explicitly banned by the rules, would not be in the spirit of the task.

It's stupid, when they do this, as people DO see thru it. It is always a negative when we see how they cheated, and it would be so much more impressive if they just used the bare device as they imply.

And this goes for any company.
 
PowerBook-G5 said:
I, personally, would have chosen to film this commercial with an iPhone 6 Plus, seeing as it has the Optical Image Stabilization. But I suppose that they used an iPad for the commercial to prove the point that it's good for video-making, though.
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Not only that, the iPhone is selling fine; the iPad, not so much.

This is another ad highlighting what makes Apple such a master at marketing: look at all the stuff you can do with it! You can even splatter paint all over it! :eek:
 
Piggie said:
I really really REALLY hope this is done in a genuine way, without thousands of dollars of extra hardware to improve what a typical user can obtain.


Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.

If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.

No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.

That would be in the spirit of the thing as I say, and I hop this is what they have done this time.
Click to expand...

Since the kids in the ad actually had an assortment of the things you mention attached to iPads, I think this one is fair even if all that stuff was used. I wonder how much computing power was used for post processing. I hope they didn't make the filmmaker do his editing on an iPad while he has a Mac Pro sitting there in his studio.
 
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