Apple's Oscar Ad Shot Entirely on an iPad

Discussion in ' News Discussion' started by MacRumors, Feb 22, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple debuted a new iPad ad to air during tonight's Oscar's. Apple highlights the new ad on their website which features students at Los Angeles County High School, using the iPad to write, produce, shoot, score, and edit films. It features a voiceover from Martin Scorsese and is called "Make a film with iPad".

    Mashable reports that the ad itself was filmed entirely on an iPad Air 2. Apple created a special section in the App Store highlighting the various apps used by the students for their filmmaking.

    Article Link: Apple's Oscar Ad Shot Entirely on an iPad
  2. regbarc macrumors member

    Oct 14, 2012
    "Debuted"? The Oscar's don't air for a couple of hours.
  3. iGraham4 macrumors member

    Nov 30, 2010
    There goes my hope of an  Watch ad debuting during the Oscars :(
  4. Zachari macrumors regular


    Feb 8, 2012
    Washington, DC
  5. Yvan256 macrumors 603


    Jul 5, 2004
    And here's the typical PC user reply anyway

    "Tablets, especially the ones made by Apple, are not real computers." :rolleyes:

    Talking about computers, the lack of Macbook Air updates is irritating. :(
  6. Traverse macrumors 604


    Mar 11, 2013
    I didn't even know the Oscars were on tonight. Show's how out of touch with the world I am. :/
  7. bushido Suspended


    Mar 26, 2008
    speaking of, i am live streaming right now from ABC / E! and the amount of commercial breaks u guys have in america is INSANE. i dont know how u guys do it. theres one like every 3 minutes! and here i am in Germany complaining about ad breaks every half hour
  8. rickdollar macrumors 6502

    Mar 12, 2007
    We try not to watch anything "live."
  9. Crosscreek macrumors 68030


    Nov 19, 2013
    I can do that to with thousands of dollars in equipment to go with my Air 2 and a professional audio and lighting crew.
  10. valleian macrumors regular


    Jun 1, 2014
    So is it at all possible that the :apple:Watch will get a teaser or something? Pretty please. :(
  11. Reason077 macrumors 68020


    Aug 14, 2007
    Lame. Everyone already knows you can shoot decent quality video with an iPad.

    I would be impressed if it were all shot on an Watch.
  12. stewy macrumors regular

    Jul 12, 2008
    Kingston, ON
    Kind of makes it seem like a waste that most people use them to play games while they're on the toilet. ;)
  13. japanime macrumors 68000


    Feb 27, 2006
  14. Piggie macrumors G3


    Feb 23, 2010
    I really really REALLY hope this is done in a genuine way, without thousands of dollars of extra hardware to improve what a typical user can obtain.

    Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.

    If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.

    No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.

    That would be in the spirit of the thing as I say, and I hop this is what they have done this time.
  15. Jessica Lares macrumors G3

    Jessica Lares

    Oct 31, 2009
    Near Dallas, Texas, USA
    Nice ad. It is obviously technology that has helped more people get into it. I remember in high school only a few people were doing video and it was all being edited down on the G4s and G5s.
  16. stewy, Feb 22, 2015
    Last edited: Feb 22, 2015

    stewy macrumors regular

    Jul 12, 2008
    Kingston, ON
    Remember that Nokia commercial a couple of years back? I think it was trying to show off their stabilization software... then a couple of people with good eyes noticed that due to some reflections you could tell that they were using a DSLR instead of a phone :p

    Found the link:
  17. Michael Scrip macrumors 603

    Mar 4, 2011
    The iPad is the camera... and you can also edit on the iPad... which I think is the point Apple is trying to make.

    Notice how the ad says "Additional hardware used"

    I think everyone knows the iPad doesn't come with dolly tracks, lights and boom microphones. :)

    You'd need all that extra stuff if you used a traditional cinema camera or DSLR.
  18. Eweie macrumors regular


    Oct 5, 2013
  19. esquared macrumors member

    Apr 18, 2005
    Between the lines

    To me, this speaks to Apple's continuing dedication to pro apps Logic Pro and FCPX. Nothing continues forever, but I'm more confident in their investment concerning the creative universe around Apple.
  20. needfx macrumors 68040


    Aug 10, 2010
    macrumors apparently
    that's exactly what I was going to say
  21. PowerBook-G5 macrumors 65816


    Jul 30, 2013
    The United States of America
    I, personally, would have chosen to film this commercial with an iPhone 6 Plus, seeing as it has the Optical Image Stabilization. But I suppose that they used an iPad for the commercial to prove the point that it's good for video-making, though.
  22. CrashX macrumors 6502

    Apr 13, 2012
    What? You can easily pick up all that professional rigging at the Apple Store.

    No matter how much you might love Apple, just imagine Microsoft having used a Surface Pro in the same manner.

    It's just ridiculous.
  23. Piggie macrumors G3


    Feb 23, 2010
    Yes, and it's wrong no matter who does it.

    I think these people are just treating customers as stupid, and I find it insulting.

    Let's be honest, if someone gave you, as an individual a challenge project, and they said, ok, for today we are all going to go out and shoot the video with the iPhones I'm handing you.

    I think we all would know what the intention was, if not specifically stated. It would be, using this hardware go take some footage.

    Using the hardware, PLUS an additional $50,000 of hardware, whilst not explicitly banned by the rules, would not be in the spirit of the task.

    It's stupid, when they do this, as people DO see thru it. It is always a negative when we see how they cheated, and it would be so much more impressive if they just used the bare device as they imply.

    And this goes for any company.
  24. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    Not only that, the iPhone is selling fine; the iPad, not so much.

    This is another ad highlighting what makes Apple such a master at marketing: look at all the stuff you can do with it! You can even splatter paint all over it! :eek:
  25. TallManNY macrumors 601


    Nov 5, 2007
    Since the kids in the ad actually had an assortment of the things you mention attached to iPads, I think this one is fair even if all that stuff was used. I wonder how much computing power was used for post processing. I hope they didn't make the filmmaker do his editing on an iPad while he has a Mac Pro sitting there in his studio.

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81 February 22, 2015