I just thought about this. Why hasn't Apple launched it's own version of Netflix? I wouldn't ever see them creating original content...but why not offer a streaming service like Netflix for all of the TV shows and movies available on iTunes (or maybe not "all", but at least some)? They obviously have the platform to do it, they have the built in customer base with iTunes, they have all the content they would need, and they are obviously pretty familiar with how streaming services operate. They are getting into the streaming music service with Beats. Why not the streaming video service? I would say "maybe it's in the works", but you usually catch a whisper or rumor of such things, and I have never heard any mention or thought of this at all.