arn said:
Just wanted some final thoughts on this image... as some of you may be new to MacRumors.
- We try very hard to not post fake or inaccurate rumors on the Front Page, and make it a point to avoid linking to suspect rumors and images.
- We only use the word "reliable" when we mean it.
- Whether or not this is the final iPhone design or not, we are confident a phone like this is in Apple's labs.
arn
The scene is a party. It's a strange mixture of people there, a few execs from some key suppliers, a number of people in Apple's legal department specializing in patents, a designer who works with Jonathan Ives, and a handful of others. There's no theme. Jobs just sent out the invite. "Time to mingle" it said cryptically, printed on glossy card over a picture of some pipes and a magnifying glass.
Steve looks over at Phil. "Is this going to work?"
Phil grins nervously. "It's got to. We've tried everything else. It's going to be a slow process, but, well..."
He walks into the crowd. There's nervous excitement from the guests. And still some confusion. Why were we invited? Who are these people?
"Hi, I'm glad you could come, I'm Steve Jobs" says the master salesman. His audience looks flattered. "I just wanted, well, to have you around, a representative sample, I think, of everyone who works for me. Tom! Glad you could come. Jill! Good to see you. Hey, Frank! Hey, this is the third of the parties I've done, and we're doing more, but I want you to relax, tell me what you really think. Anyway, great of you to come."
The handshakes continue. The audience begins to breath easier. They're not there to be fired. They're there to give feedback, to let The Steve know what they think of Apple and how it can be improved. It's still Steve Jobs though. Nobody's sure they really want to bring forward their real complaints.
"Y'know" says Steve excitedly, "I'm not sure I should even be telling you this but I'm finding it hard to contain my excitement. Take a little look at this..."
And with that, Jobs pulls out a phone from his pocket. The designers recognize key aspects immediately, the case is carved from the usual block of material used to build prototypes. Their excitement is palpable as they realise they're seeing something quite remarkable. An
Apple phone. It's beautiful. How did he get it built without them knowing about it? Well, it's Apple, could have been the thing Jon was working on the last few weeks.
"Mobile Me" says the display, with five bars of reception. "Now, please, keep this a secret, but this is where Apple's heading right now", explains Apple's savour. "It's a combination of a mobile phone and an iPod nano. It's awesome. I've been working directly with the designers on this. It's just great. I'm... so excited."
The audience can barely keep their excitement too. For the rest of the party, the phone is the star of the show.
...
"I'll get back to you in a moment" says Jobs putting down the phone. Sitting in his comfortable office, he's surprised by Phil barging in. "You've got to see this" exclaims Phil, "Got Safari up?"
"I told you, I only use Epiphany under GNOME now, it's much better" explains Steve. "Anyway, what's the deal?"
"Go to appleinsider.com. Look at the headline."
A few taps of the keys, and Steve smiles. "WORLD EXCLUSIVE" reports the infamous rumour site. "Steve Jobs Keeps Going On and On About Amazing New Phone".
"We better read it", says Steve, "It might be about the PDA, party seven saw that, and people are always assuming new PDA means new phone these days."
"No, no, it's the phone. I checked. They even mentioned the "Losing My Religion" ringtone"
"That makes it party three, right?" says Steve, excitedly. "Wow, I only played the ring tone towards the end, we can probably even eliminate quite a few people who left early."
"That's right, Steve. Now we need to add some more details. I have the list of attendees here. We need to break them up a little. We'll leak the MVNO thing to one group. Maybe the iPod nano with elongated screen look to another. Jon sent over another redesign, it looks completely different to the one at the party. Here"
Phil hands over the phone to Jobs, who looks at it carefully.
"Boy", exclaims Steve, "This thing's ugly. It looks like one of those photoshop mockups we keep seeing. It'll do though. Let's get this ball rolling. I can't wait to see what's on Macrumors next week. We'll find the leakers."
(Man, I'm almost afraid to post this one. Got to be the most cynical view I've posted, but at the same time, I'm really having difficulty with the whole iPhone deal.)