Instead of iMat I'd rather see an iWall. Make the whole wall into a multi touch panel. It should be a magical way to watch movies. 😛 Perhaps start with the more affordable iDoor, as there should be plenty of apps for interior and exterior Apple iDoors. 😀
Clothing aside, he probably looks that way as a result of his health issues. The guy almost died and likely has major residual problems as a result. WTF???