With Apple becoming mainstream and dominant in the music, phone and mobile computer fields, many are questioning Apple's growing tendency to "abuse" its newfound power. Recent PR issues such as unfair App store rejections, removing entire segments of apps, the Flash war and now Police breaking down doors after Apple filed a complaint... these have not been good for Apple's image. What can Apple do to fix this PR problem? Is it inherent with being a large company and they're just going to have to live with being seen as the "new Microsoft"? Addressing each of those issues: Apple does indeed need to control the App store to keep it from becoming a lawless wasteland of crappy apps and potentially unsafe ones. Perhaps there could be a limbo where more experienced users could access apps before they're approved and put in the regular store? The Flash war won't go away until Flash does. This could take a while. Steve -- in his open letter -- addressed why Apple doesn't plan on putting Flash on their next generation devices (iPad, iPhone, iPod) but is it enough to prevent the company from looking like a bully and fend off bad publicity? Re: Jason Chen. To be fair to Apple, a crime was committed and the DA's job is to prosecute offenders. Even if Apple didn't file a complaint, Gray Powell could have unilaterally done it himself. His reputation has been irreparably damaged and his career at Apple (and post-Apple) has been snuffed. He may keep his job but there's no way Gray's superiors and especially Steve Jobs will ever trust him with a prototype again. Finally, Apple can't set a precedent by letting this slide. Gizmodo simply went beyond journalism here and knowingly exposed trade secrets and broke the law. So, how does Apple continue to get the goodwill it received when it was the underdog?