Apple's Presence in Cambridge Office Confirmed, Reportedly Centering on Siri Research

Discussion in 'Mac Blog Discussion' started by MacRumors, Feb 22, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Over two years ago it was reported that Apple was planning on opening a new R&D office in Cambridge, England, and after that multiple reports suggested that the company was primarily working on Siri research at the location.

    Besides a few job posts Apple never formally admitted to being the occupant at 90 Hills Road in Cambridge. This week, however, Cambridge News has spotted confirmation of Apple's presence in the city, in the form of the Apple logo appearing on signage outside of the office building.

    News of the office in Cambridge began in November 2014, and then one year later in November 2015 Cambridge News reported that Apple was hiring staff in the area to work on Siri. That rumor came in the wake of Apple's acquisition of the UK-based startup VocalIQ, which specializes in speech technology and finding ways for users and computers to have a more natural dialogue.

    Now, it is believed that more than 30 employees -- including former staff from VocalIQ -- are at work at the Cambridge office. Today's report states that the workers at 90 Hills Road are "developing new versions of Siri to compete with the likes of Amazon and Google." Last month, industry sources stated that Apple is working on "enhanced Siri" capabilities for future iPhones, citing another Apple acquisition (machine learning startup Turi), while also mentioning the company's desire to best its competitors in the AI assistant space.

    Article Link: Apple's Presence in Cambridge Office Confirmed, Reportedly Centering on Siri Research
  2. NT1440 macrumors G5


    May 18, 2008
  3. HowEver macrumors 6502a


    May 10, 2005
  4. kiranmk2 macrumors 6502a


    Oct 4, 2008
    Amazon down the road are also using Cambridge to work on Alexa - could be some interesting times ahead if employees switch between companies (after there non-compete clause expires of course!)
  5. Jakexb macrumors 6502a

    Mar 18, 2014
    Everybody who thinks Apple is ignoring Siri development is going to be in for a surprise.
  6. icehockey77 macrumors member


    Jan 12, 2011
    Apparently they are working to improve Siri's ability to understand people from the North of England.
  7. typonaut, Feb 22, 2017
    Last edited by a moderator: Feb 24, 2017

    typonaut macrumors member

    May 7, 2014
    I think you mean to understand anyone who doesn't speak with an American accent.

    It's unlikely that anyone will ever understand anyone from the North of England.
  8. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    It was rumored last year Apple had a team of hired engineers (8-10 members) to revamp Siri. Those changes are certainly Coming and looking forward to it.
  9. scottishwildcat macrumors regular

    Oct 24, 2007
    Ooh, 90 Hills Road. First place I worked after graduating in 1993 was at 104 Hills Road.
  10. mazz0, Feb 22, 2017
    Last edited by a moderator: Feb 24, 2017

    mazz0 macrumors 68000


    Mar 23, 2011
    Leeds, UK
    Siri doesn't have any trouble understanding my Yorkshire accent. I'm pretty bloody impressed with it to be honest.
  11. BoltmanLives Suspended


    Feb 10, 2017

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