I've been working my way through the data Apple holds on me and, quite frankly, I am shocked. I have no idea as to why Apple needs to store information on every phone call I make and receive, complete with both parties telephone number and the duration of every call - I don't think they have justifiable reason to do so. Same goes for all my internet browsing, all my Google searches and full address paths to all my work documents, my banking details, medical details and even how many emails I have yet to read or respond to on any given day. Why does Apple need to store data on where I have been, including any wifi networks I may have connected to, when out and about? Why does Apple need to store data on all my family members, their respective browsing history, work email addresses, banking, medical, legal, company details, place of work and the email addresses of everyone who has ever mailed them? Why does Apple need to correlate where I have been (in Lat Long) with its best guess as to the address I am visiting and store this information on its servers? Why does Apple need to keep a record of every YouTube video and alike that my family and I have watched? About the only thing I am grateful for is how little I use iCloud - just for a shared calendar. I shudder to think what Apple would do if I had given them more direct access to my personal data. As it is, Apple is harvesting data from all user devices, forwarding it to their servers, storing it and correlating the data. Worrisome times.