Am I the only one that thinks the support package Apples offer through its own shops in the UK, "Pro Care" is a bit of a ripoff? For £79 there is a whole load of splurge about the fantastic and preferential level of support you receive for the money. What they don't tell you is that the slots you book in for with the 'Mac Genius' (a dangerous term if ever there was one) only amounts to 20 minutes. I had some problems with a brand new Mac pro and when I went in to discuss it with the genius, he seemed asleep to me. The Regent street store also has the best 'I've just woken up...what do you want' attitude to some of its staff I have ever known. He also didn't know the answers about bootcamp and some other stuff. Ok, OS X is a big proposition and you cannot expect anyone to know all the answers...hence why I think 'Mac Genius' as a title might on certain occasions be a little frustrating. I've also upgraded to Apple's complete care, prior experience of that with one technician on the phone who was pretty rude made me wished I had stuck with Dell. I hope I am wrong and that I've just had some bad experiences...I really do hope so because as a business user who goes from country to country with my laptop I really do need the support when something goes wrong. From my exposure so far, I'd say Apple are badly behind Dell in terms of business user support. Their Gold Support product (24x7 support internationally to a team in the US or the UK) is impressive, as is their ability to visit you on site the next day and resolve any technical issues, replacing parts at your location if required..what I do get with apple - return to base pickup etc...I've noticed the retail store turning people away and telling them to talk to Apple care if the product wasn't purchased from a retail store in country. That's really convenient and excellent customer service from a global brand..not. Yes, I can go into an Apple store worldwide and sort this out as well...let's just hope the geniuses globally are not all to the same sleepy std. I ended up having to take my Mac Pro into the store for them to fix...they only did 1 out of 5 tasks (having claimed to have done the lot...good job we turned the machine on and checked) and then told me I was lucky - they normally charge £99 to reinstall the OS. Well, as a new Apple customer with a machine that was only two weeks old...Dell, come back..all is forgiven.