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This is mostly because Apple is obsessed with specific PPIs for their displays to achieve Retina sharpness, so any 27" display they offer will be 5K instead of 4K.

4K at 120Hz without compression is achievable using fairly common connection technologies like Thunderbolt 3/4 or HDMI 2.1. (4K at 240Hz like your monitor can achieve can only do so with DSC).

5K at 120Hz needs more bandwidth than the aforementioned technologies can deliver; Thunderbolt 5 or DisplayPort 2.1 can support them without needing DSC.

There aren't even any OEMs that make 5K panels that do 120Hz outside of 5K2K ultra widescreens, but those aren't full 5K resolution and have fewer pixels to drive and thus lower bandwidth requirements. Apple would need to work with an OEM to develop custom 120Hz panels for their eventual offering which drives up component costs.

Now that Thunderbolt 5 is widely deployed on higher end Macs I suspect higher refresh rates will be in the offering.
Funnily enough, HDMI 2.1 would be able to feed 5K 24b uncompressed @ 120Hz (42.5Gbps) as long as the connection could drop the FEC (forward error correction) overhead (42.0 -> 42.6 Gbps). Ironically, FEC would be used for DSC otherwise.
 
I have a Pro Display XDR and I'm somewhat happy with it. I had a Cinema Display before, but after a while, I found it too small and all my open windows were just too crumbled. That's really the only reason I upgraded to the Pro Display.

Of course, image quality matters to me. I'm not a professional who works with image though, so I can't judge that part.

What I do wish or what annoys me is that…

1) There's no built-in camera. It's not particularly good quality, it's one additional cable you need, it takes on additional port on your display, and it also means additional effort when vacuum cleaning. It also looks less minimalistic on the back or more ugly in general, sitting at the top of the display.
2) There's no built-in microphone. I use dictate a lot (for example to type this here). And FaceTime/calls. The Logitech camera has it built in microphone, but it's not particularly good. Much worse than on the Studio Display.
3) It doesn't have any speakers. So you need extra speakers. That takes extra place. And it needs extra effort to clean it from dust, etc. I wish it had speakers of the quality of the Studio Display. They were really fantastic.

As for the Apple Chip… I'm not sure what exactly the purpose of that is? I know the Studio Display has one. What is it meant for?
 
I have a Pro Display XDR on my Mac Studio M1 Ultra. Originally I bought it for a 7th gen Mac Pro. My Pro Display XDR is a little over 5 years old and still is an amazing display.
 
Pfft to OLED Hopefully micro led. Self lit like OLED but super bright and no burn in. Stupidly expensive though

Personally I use a 4K 55” LG C OLED. Might burn in but has a 5 year warranty and cost £600!
 
I very much want that display but worry how it will double as a PC gaming monitor.
The ASUS does 60Hz and have KVM. RTINGs review for your perusal.

Due to my being a Xennial & future health concerns I've decided to give up on 4hrs of daily video & computer games.

| rather do yoga/CF/pickelball 4hrs daily.

Went with my mom to her Baby Boomer MBA Christmas party.

Her classmates who do 10k steps daily look like they're in their 50s/60s with little to no health concerns.

Those with a sedentary lifestyle reports C, CVD & T2D... or they're RIP.
 
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In my case I was referring to a Nintendo Switch, which I don't think would work. We have one connected to my current monitor in our home office.

Wife like to play some during her daily downtime and works from home.
Yes IMO Apple needs to provide industry standard ports like almost every other monitor in existence.
 
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I wish the other monitors Apple provides is the same. I despise built in cameras. I don’t want one always connected and an external camera always looks better anyway.
I don’t have an issue with their more mass market (*cough*) display(s) having a camera, speakers, and a microphone, however I do not want their “pro” display(s) to have any of those things. Update the XDR to be the best monitor it can be with better materials and technologies that weren’t available or practical in 2019. High chance that it will join my desktop
 
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I wish the other monitors Apple provides is the same. I despise built in cameras. I don’t want one always connected and an external camera always looks better anyway.
I prefer to use a FF or MF MILC as my webcam.

Wish this was possible with APS-C, APS-H & FF dSLRs as early as 2003.

Even P&S as early as 1996 would be nice to have as a webcam.
 
Some Apple products such as these and HomePod are refreshed only after a very long time. Think the next one will launch at WWDC 2026.
 
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I did the same. I took a serious look at getting the Pro Display but just could not justify that much $$$ for a 6 year old monitor which could be refreshed somewhat soon. The ASUS is just meh but I love the size and DPI. It will hold me over for now at a fraction of the cost.

Note to Apple: You see what happens when you let products go stale? You lose out on revenue.
Same here but with three BenQ 27" monitors with 4K. I would pay handsomely for three affordable 5K Apple monitors, but I'm a senior that needs reading glasses. And in all honesty, this is a marvel compared to the Green Monochrome monitors of the 80s. But yeah, Apple, get your act together!
 
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