I've always been amazed at how Apple can balance the new product design with the concern of the current users. With ever update, you can be assured that hanging on to last year's model, you won't feel that you have an outdated or obsolete design. I had an iPad Air 2 and when the IPP 9.7 came out, as with any new Apple release, I'm torn between keeping my current device or holding out for the next iteration. The decision needs to come fast, because the longer you wait, the less benefit of upgrading. I ended up getting the IPP 9.7. Was it huge jump from the Air 2? That answer depends if you are an early adopter and/or technology fanatic. For me, it was quite a nice jump including the speed increase, much improved display, quad speakers and of course the amazing accessories - the Pen and ASK really transformed the device in my opinion. For many, I would not recommend the upgrade and the Air 2 stil remains a really awesome tablet. I would even recommend it over IPP depending on the use case. So, for the early adopters, we get enough to upgrade. For the rest, they can be happy that their iPad did not become obsolete, and it looks just like the most advanced version. Brilliant. That drives resale value so it works for the early adopters as well.