All iPads Apple's profit (ipad mini retina vs ipad air)

macfacts

macrumors 68040
Original poster
Oct 7, 2012
3,746
4,464
Cybertron
So which one does Apple make more money off of? The 16GB ipad mini retina or the 16GB ipad air?
 

Klae17

macrumors 65816
Jul 15, 2011
1,091
1,234
Material wise it has to be the mini.

Not sure about the overall cost.
Yes the smaller device costs less in supplies but it still needs the assembly lines and manufacturing and shipping and marketing and overhead, etc. The ipad air costs $100 more, and it doesn't cost apple $100 more for supplies for the ipad air.
 

SomeGuyDude

macrumors 6502a
Mar 19, 2011
730
2
NEPA
Air no doubt. I don't think there's a single difference in terms of assembly between the Mini and the Air, it's just a different conveyor belt it comes off of. So we're talking minuscule increase in cost for the slightly larger materials with a $100 markup.
 

s2mikey

macrumors 68020
Sep 23, 2013
2,482
3,606
Upstate, NY
Air no doubt. I don't think there's a single difference in terms of assembly between the Mini and the Air, it's just a different conveyor belt it comes off of. So we're talking minuscule increase in cost for the slightly larger materials with a $100 markup.
That makes sense except that usually it costs more money to make things smaller when it comes to electronics so that makes me lean towards the Air being more profitable from a percentage or margin standpoint.
 

samiznaetekto

macrumors 65816
Dec 26, 2009
1,016
24
That makes sense except that usually it costs more money to make things smaller when it comes to electronics
This is not a factor here. Logic board and most of other components are the same between the Air and the rMini. It's just different size enclosure which should be cheaper to make for a smaller tablet. The only difference that adds to that $100 difference is rMini's higher ppi screen. $10 extra? $20?
 
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Menel

macrumors 603
Aug 4, 2011
6,211
1,162
Air has a less dense display, and less dense battery.

Air is going to have much higher profit margin.
 

Jasonkrick

macrumors member
Nov 20, 2013
32
0
Knowing absolutely nothing about apples actual cost of manufacturing...

I would 'assume' that the rMini would have a lesser profit margin due to initial higher tooling cost to make a different retina display size.

The current Air retina display has been in use since 3rd gen. So, I would guess that their current profit margin would be higher.

And I still can't believe that 2 is still for sale. Did they over manufacture those or what?
 

dljor

macrumors 6502
Nov 3, 2013
292
32
Knowing absolutely nothing about apples actual cost of manufacturing...

I would 'assume' that the rMini would have a lesser profit margin due to initial higher tooling cost to make a different retina display size.

The current Air retina display has been in use since 3rd gen. So, I would guess that their current profit margin would be higher.

And I still can't believe that 2 is still for sale. Did they over manufacture those or what?
iPad 2 is still a hot seller.

Air has a different screen, I thought.
 

rajpatel

macrumors regular
Feb 23, 2013
145
0
I sold my 4 ydy for 320 to someone who said he was considering a 2 for his kid. I wish I hadn't low balled the price on cl. I just figured 320 was decent and would also get it sold. Perusing cl for other cities, I see now I coulda gotten probably 360 for it easy and yes, those forty absent dollars are annoying me.

I'm really glad overall tho except for losing another forty to fifty bucks on an easy sale and hot commodity. Had there been no rmini, I woulda stayed put with my 4. I wanted the Rmini ever since the reg mini came out a yr ago. After a month with it, it was a tad small and I exchanged it for the air. I am grateful to the Rmini for getting me out of my 4 groove. I have already been far more active with the Air than I ever was with the 4, carrying it all over the house, to the bookstore, library,a road trip etc.
 
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