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Ahead of the launch of Apple TV+ on November 1, Bloomberg Businessweek has explored Apple's foray into original content in a feature titled "The One Where Apple Tried to Buy Its Way Into Hollywood."

apple-dickinson-premiere.jpg

Many of the the reported details are already known, ranging from some Hollywood executives frowning upon Apple's culture of secrecy to Apple spending over $250 million on the Apple TV+ series "The Morning Show," including over $1 million per episode for stars Jennifer Aniston and Reese Witherspoon.

In its early discussions about scripted programming, Apple also reportedly considered a project involving actor Keanu Reeves, known for his roles in movies like "The Matrix," "John Wick," and "Speed."

Apple TV+ is Apple's upcoming subscription-based streaming video service, launching November 1 in over 100 countries. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, Mac, and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial.

Apple TV+ is led by former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg, who have reportedly been tasked with securing original content that is appropriate to be previewed in Apple's retail stores around the world, although it seems there will be some exceptions to that rule.

Apple TV+ will debut with the aforementioned "The Morning Show," which also stars Steve Carell, as well as the post-apocalyptic thriller "See" starring Jason Momoa, coming-of-age comedy series "Dickinson" starring Hailee Steinfeld, kids shows "Snoopy in Space" and "Helpsters," and more.

apple-tv-plus-series.jpg

Since September 10, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can get one year of Apple TV+ for free.

Article Link: Apple's Push Into Hollywood Detailed in Businessweek Feature Ahead of Apple TV+ Launch
 
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Rogifan

macrumors Core
Nov 14, 2011
22,915
29,032
“This story is based on interviews with more than a dozen executives who worked at Apple or on its programs.”

Really? This story is pretty thin with lots of Bloomberg filler. Most of it seems to be tea that’s already been spilled.
 

nburwell

macrumors 603
May 6, 2008
5,136
2,032
DE
Even for 4.99 a month, that's an incredibly sad lineup of shows.

I think that is why they priced the service at t$4.99/month. Obviously their catalog isn't going to be as deep and robust Netflix or HBO, so they had to be competitive with their pricing. There are only two shows that interest me once the service launches on 11/1.

I can definitely see Apple raising the price of ATV+ once they expand their catalog of shows and films.
 

cardfan

macrumors 68040
Mar 23, 2012
3,495
4,419
Seems like the article just fizzled out with the last two paragraphs and jumped to something else. What kind of math was that anyways? An additional 3 billion revenue? (It was more like 2.5bil). If Apple can keep at least a quarter of its free trial users?? (Where’s the author pull this from. That doesn’t happen). And then he said that’s what happened with Apple Music with its 1 billion potential users. (60mil divide by a billion is nowhere near a quarter of users).

Anyways I get this for a year. I get Disney for a year with Verizon. I get Apple Music with Verizon. So far I don’t really have a choice to make. Netflix is still a must for me. Heck they’re raising even more debt for content. Good for me though.
 

JimmyG

macrumors member
Oct 19, 2019
48
20
Hudson Valley NY
From an APPL stock holder POV the ~$60 (12x$4.99) free added value is merely a loss leader to help promote an incoming line of XDR (applespeak for HDR) display products. Shiny, bright HDR-screen, brandie new toys (read: MBPs and iPad Pros) on which to watch :apple:TV+ and play Apple Arcade games for the holiday shopping season!
 

fmcshan

Editor
Apr 8, 2019
223
749
The shows debuting on Apple TV+ so far look great. My only concern is that there’s so little content when compared to the massive library of shows and movies coming to Disney+.
 

ShadowJade

macrumors member
Jul 12, 2014
60
48
Even for 4.99 a month, that's an incredibly sad lineup of shows.
My wife paid $2.99 last night for an episode of Grey's Anatomy that Tivo didn't tape while the cable was out. You pay $2.00 for a Blu-Ray on Redbox. Guess it is all in the value that you place on $1. I figure if I watch 5 hours of programming per month, I am good with that price..(hell, just paid $75 for my family of 4 to prebuy Star Wars tickets...that will only be a collective 8 hours of entertainment at $9.38 per hour!).
 
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bb9

macrumors regular
Apr 1, 2017
240
130



Ahead of the launch of Apple TV+ on November 1, Bloomberg Businessweek has explored Apple's foray into original content in a feature titled "The One Where Apple Tried to Buy Its Way Into Hollywood."

apple-dickinson-premiere.jpg

Many of the the reported details are already known, ranging from some Hollywood executives frowning upon Apple's culture of secrecy to Apple spending over $250 million on the Apple TV+ series "The Morning Show," including over $1 million per episode for stars Jennifer Aniston and Reese Witherspoon.

In its early discussions about scripted programming, Apple also reportedly considered a project involving actor Keanu Reeves, known for his roles in movies like "The Matrix," "John Wick," and "Speed."

Apple TV+ is Apple's upcoming subscription-based streaming video service, launching November 1 in over 100 countries. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, Mac, and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial.

Apple TV+ is led by former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg, who have reportedly been tasked with securing original content that is appropriate to be previewed in Apple's retail stores around the world, although it seems there will be some exceptions to that rule.

Apple TV+ will debut with the aforementioned "The Morning Show," which also stars Steve Carell, as well as the post-apocalyptic thriller "See" starring Jason Momoa, coming-of-age comedy series "Dickinson" starring Hailee Steinfeld, kids shows "Snoopy in Space" and "Helpsters," and more.

apple-tv-plus-series.jpg

Since September 10, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can get one year of Apple TV+ for free.

Article Link: Apple's Push Into Hollywood Detailed in Businessweek Feature Ahead of Apple TV+ Launch
Looking forward to check it out :)
 
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Nunyabinez

macrumors 68000
Apr 27, 2010
1,758
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Provo, UT
My wife paid $2.99 last night for an episode of Grey's Anatomy that Tivo didn't tape while the cable was out. You pay $2.00 for a Blu-Ray on Redbox. Guess it is all in the value that you place on $1. I figure if I watch 5 hours of programming per month, I am good with that price..(hell, just paid $75 for my family of 4 to prebuy Star Wars tickets...that will only be a collective 8 hours of entertainment at $9.38 per hour!).

If your provider doesn't make it easy for you to watch shows that you missed, then you ought to head over to the Piratebay. I don't condone piracy, but if you have to pay twice to watch something, that is more morally wrong, than getting something you paid for off a torrent site.

But the point of your post was right on. Even if you only watch a few things, it is more cost effective than renting from iTunes or Redbox.
 

BuffaloTF

macrumors 65816
Jun 10, 2008
1,319
1,446
My wife paid $2.99 last night for an episode of Grey's Anatomy that Tivo didn't tape while the cable was out. You pay $2.00 for a Blu-Ray on Redbox. Guess it is all in the value that you place on $1. I figure if I watch 5 hours of programming per month, I am good with that price..(hell, just paid $75 for my family of 4 to prebuy Star Wars tickets...that will only be a collective 8 hours of entertainment at $9.38 per hour!).

I have no problem with the cost. I think the one thing they all bank on is people that subscribe and never cancel, even though they haven't watched anything in months.

...you know... like me with HBO. :)
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How is it Snoopy in Space is still alive with his helmet off?

Because he's likely standing on or near his dog house, daydreaming... like when he's the Red Baron.
 

dtich

macrumors regular
May 27, 2007
205
88
Hailee Steinfeld makes the other women look tiny. Not in a bad way or anything, she looks great, just saying.

yeah, lol. all i saw was Hailee in the pic and the actual text ceased to matter one jot - who cares what this article's about - that girl's got big brains, performance chops and a killer smile, she's got it all... just smokin.
 
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Herrpod

macrumors 6502a
May 29, 2019
878
1,690
I think that is why they priced the service at t$4.99/month. Obviously their catalog isn't going to be as deep and robust Netflix or HBO, so they had to be competitive with their pricing. There are only two shows that interest me once the service launches on 11/1.

I can definitely see Apple raising the price of ATV+ once they expand their catalog of shows and films.
Compare it to other services like Hulu that are 4.99 a month. What Apple is offering is just terrible. It's not surprising they're giving it away to anyone who buys a phone, tablet, Apple TV, Mac etc.
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My wife paid $2.99 last night for an episode of Grey's Anatomy that Tivo didn't tape while the cable was out. You pay $2.00 for a Blu-Ray on Redbox. Guess it is all in the value that you place on $1. I figure if I watch 5 hours of programming per month, I am good with that price..(hell, just paid $75 for my family of 4 to prebuy Star Wars tickets...that will only be a collective 8 hours of entertainment at $9.38 per hour!).
Not arguing that. I'm saying when you compare it to other services, Apple's offering is a farce at this point.
 

doelcm82

macrumors 68040
Feb 11, 2012
3,579
2,545
Florida, USA
I'm saying when you compare it to other services, Apple's offering is a farce at this point.
If you want to watch The Morning Show, or For All Mankind, or Snoopy in Space, then all the other streaming services won’t do you any good.

If you don’t care what you watch, so long as you never see the same thing twice, then go for quantity. If you’re interested in particular shows, choose the services that give you access to them.
 
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