These analysts don't seem to be paying much attention to the App Store, an amazingly productive cash generator for Apple. There's very little expense for Apple in running it, yet it brings in revenue day and night -- and is growing more and more popular.
I think the App Store will be a cash cow for Apple. There are certainly costs involved in running the store- bandwidth, accounting for paying developers, etc.
We have no idea, nor will Apple tell us, revenue numbers for it. Sure, we get numbers on the number of apps and number of downloads but we have no idea how many of them are free. We hear stories of wildly successful developers but they are few and far between. Personally, I have purchased maybe 5 apps. I just don't find many worthwhile.