Apple's Q1 2024 Earnings Call Takeaways

A $2.4B drop in iPad sales is huge.

Meanwhile Apple shrugs it off while other companies would be burning the place down for the insurance.
 

  • Apple reported fiscal first-quarter earnings on Thursday that beat estimates for revenue and earnings.
  • But it showed a 13% decline in sales in China, one of its most important markets.
Here’s how Apple did versus consensus expectations from LSEG, formerly known as Refinitiv, for the quarter ending Dec. 30:
  • Earnings per share: $2.18 vs. $2.10 expected
  • Revenue: $119.58 billion vs. $117.91 billion expected
Here’s how Apple’s product lines did versus LSEG expectations:
  • iPhone revenue: $69.70 billion vs. $67.82 billion expected
  • Mac revenue: $7.78 billion vs. $7.73 billion expected
  • iPad revenue: $7.02 billion vs. $7.33 billion expected
  • Other Products revenue: $11.95 billion vs. $11.56 billion expected
  • Services revenue: $23.12 billion vs. $23.35 billion expected
  • Gross margin: 45.9% vs. 45.3% expected
Apple did not provide guidance for the current quarter ending in March.

Apple CFO Luca Maestri said that Apple expected iPhone sales in the March quarter would be similar to last year’s $51.33 billion in revenue, after taking out $5 billion in sales attributed to outperformance a year ago as supply recovered from Covid shutdowns and caught up to demand.

Maestri said total company revenue would be similar to last year’s $94.84 billion after taking out the $5 billion in iPhone sales. He added that services would grow the same as in the December quarter, which was 11%.

Apple reported 2% sales growth in the December quarter, breaking a streak of four straight quarters with annual revenue declines. Apple’s gross margin continues to rise, nearly breaking 46% in the December quarter. Apple reported $33.92 billion in net income during the quarter, up 13% from the same period last year.

IPhone sales were just under revised Street expectations and grew nearly 6% to $69.70 billion, a positive sign for the iPhone 15 models released in September. This is Apple’s first full quarter with iPhone 15 revenue.

Apple’s profitable services business rose 11% during the quarter to $23.11 billion in revenue, but it still came in slightly short of estimates. Investors closely watch the growth of Apple’s services business, which includes subscriptions such as Apple Music, warranties, search licensing revenue, and payments from Apple Pay and Apple’s advertisements.

Apple said it had 2.2 billion active devices in use, a metric that many analysts say informs how they forecast Apple’s services growth. That’s up from 2 billion active devices at the same time last year.

Cook attributed services growth to products including advertising, cloud services, payments, and the company’s App Store. He said that Apple has more than 1 billion paid subscriptions, which includes subscriptions to apps through the App Store.

Mac sales grew less than 1% during the quarter to $7.7 billion, in line with estimates. It’s a significant recovery for the product line, which fell nearly 34% on an annual basis in the September quarter.

IPad sales continue to slump, falling 25% during the quarter to $7.02 billion, slightly short of Street estimates. Apple didn’t release a new iPad model in 2023 for the first time in the product’s history.

Cook said that iPad performance “wasn’t a surprise to us.”

“The iPad faced a very difficult comp, if you recall, in the year-ago quarter where we launched iPad Pro and iPad 10th generation,” Cook said.

The company’s wearables business, sometimes called “Other Products,” includes AirPods headphones and the Apple Watch. It also had a rough quarter, declining 11% on a year-over-year basis to $11.95 billion in sales, although it topped Street estimates. The newest Apple Watches were removed from Apple stores in December for a few days over a patent dispute with medical device company Masimo.
 
EU users only contribute 7% of App store revenue? That seems like a really low amount. Does that line up with the amount of apple devices here or are other parts of the world just filled with excessive spenders?

Only 33% of mobile users in the EU are on iOS
 

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iPad is dead 💀
Well it's not dead, a $35 billion a year business is about as far from dead as a business could be. So there's that.

But iPad is indeed a visionless, purposeless, directionless product...much like Vision Pro, which also runs iPad apps. So iPad has limited potential (just like VP) will never take over or replace any other product category.

iPad sells to people who need some light computing, but don't need a computer, and to people who like watching video on a screen larger than iPhone. And another tiny fraction of a fraction that likes to draw.
 
EU users only contribute 7% of App store revenue? That seems like a really low amount. Does that line up with the amount of apple devices here or are other parts of the world just filled with excessive spenders?
The EU's economy is a joke. It's the whole reason they formed in the first place so that these micro economies in each country could amount to something more, and it's still a joke.
 
Takeaway is that Apple is rolling in money and can continue for a long time. They tweak their products and slowly aquire new technologies.

Nothing has changed. I continue to hold my stocks and sell as I need now that I'm retired.

Was that a good summary. 😀🤣
 
I'm still not quite sure what Apple were smoking when they decided customers of the entry level iPad wouldn't notice the eye watering 56% or so price bump (in the UK anyway) between the 9th £319 (although if you go through Apple that seems to have now been bumped up to £369!) and 10th generation £499 models

At £319 tempting enough to buy one for a new user and if they fall in love with it who knows they might be tempted by the Air / Pro models in future, at £499 they're probably not going to bother with an iPad full stop
 
My wife’s Lexus refuses to have a static free connection. Worked fine until iOS 15 I think. I would blame her phone, but it works perfectly with every other Bluetooth device including her earbuds.

My iPhone works great with my wife's Toyota Venza. Zero issues. And Apple CarPlay is superb.

I'd look into issues with your Lexus.
 
I really want someone to ask Tim (though not on an earnings call) to explain why, if the DMA is so terrible for security on iOS, why they've voluntarily chosen to keep Mac security even more terrible than that. You can install anything! Unsigned apps downloaded from the web, the horror! Can't blame the regulators for that, that's entirely Apple's decision.

It's such an annoying BS talking point. They're not gaining anything from pushing it, the EU isn't suddenly going to change its mind.

On macOS users have so much control they end up being responsible for their own security. On iOS users have zero control. Any security issues are therefore Apples fault.

That is the difference.

(Although I doubt you are seriously comparing macOS and iOS.)
 
Hard to see the growth opportunity for iPad right now. It's a fairly mature market.

The real opportunity will be transparent glass tablets with some 3-D projection capabilities. That would be iPadOS blended with VisionOS.
 
I really want someone to ask Tim (though not on an earnings call) to explain why, if the DMA is so terrible for security on iOS, why they've voluntarily chosen to keep Mac security even more terrible than that. You can install anything! Unsigned apps downloaded from the web, the horror! Can't blame the regulators for that, that's entirely Apple's decision.

It's such an annoying BS talking point. They're not gaining anything from pushing it, the EU isn't suddenly going to change its mind.

There is a stark contrast between a computer and an iPhone. You're right that Macs are far more flexible, but also far more vulnerable.

In computer science, there's a direct correlation between security and convenience.

Apple has built up an ecosystem with tremendous security and convenience, so in a way, broke the laws of computer science.

The EU laws change that, reducing both security and convenience in one fell swoop.

We're going to hear horror stories from consumers that purchased "App X" from "Vendor Y", had their device compromised, can't get any support, a refund, and it will ultimately be "Apple's fault" for allowing this to happen.

Just wait and see.

An iPhone is _not_ a Mac for a very good reason.
 
Please elaborate. What problem do you have? How do you expect Tim to personally fix it for you?

Tim: Hello BT manager, this is Tim Apple. Reports are flooding in about Bluetooth not working on the latest version of iOS. I would like you to make fixing it a top priority.

BT manager: We will as soon as we finish our PPST.

Tim Apple: What is PPST?

BT manager: preferred pronoun sensitivity training.

Tim Apple: Wonderful. When will the training be finished?

BT manager: Next year.

Tim Apple: Awesome! Carry on.
 
Welp, that's a bad news for Mac since Mac was declining in terms of revenue for more than 1 year around $7~8 billion since Q1, 2023 as M3 series did not increase the revenue instead of flatten with low revenue during 2023.
 
Cook said that Apple is "incredibly excited about the enterprise opportunities" with Vision Pro. Walmart, for, example, has a "very cool" merchandising app.

Anyone that has ever worked a retail merchandising job and had to read a “plan-o-gram” and done stock resets will realize what a practical application this is. The labor saved if all the positioning and spacing is shown in VR will be significant. Retailers also spend a lot on things to speed up the process already like shelf spacers that this could eliminate the need for. Cost savings will probably pay for the Vision Pro investment pretty quick.
 
Welp, that's a bad news for Mac since Mac was declining in terms of revenue for more than 1 year around $7~8 billion since Q1, 2023 as M3 series did not increase the revenue instead of flatten with low revenue during 2023.
Per Apple their observed since 2010 is that Mac replacement cycle is every 4 years.

Assuming 50-80% of all Mac users replaced their old Mac due to COVID-19 with a 2020 model then the bulk of replacements will be done in 2024.

In other words the Mac market is already saturated.

Assuming the every 4 years replacement holds true this year then they'll get a bump of upgrades.

Unless of course if these Mac users dont have discretionary funds to do this.

Remember, it is a bump from a 14nm Intel Mac to a 5nm Mac with Apple Silicon.
 
And basic Bluetooth is still broken after several months of iOS 17.x…. Tim is useless.

If you look at Tim Cook’s CV you may notice that writing code for the Bluetooth stack hardly gets a mention. Given his lack of experience in this area, the question you should be asking is why is Apple allowing him to write the Bluetooth module without adequate peer review?

Oh, and Bluetooth works fine for me.
 
Per Apple their observed since 2010 is that Mac replacement cycle is every 4 years.

Assuming 50-80% of all Mac users replaced their old Mac due to COVID-19 with a 2020 model then the bulk of replacements will be done in 2024.

In other words the Mac market is already saturated.

Assuming the every 4 years replacement holds true this year then they'll get a bump of upgrades.

Unless of course if these Mac users dont have discretionary funds to do this.

Remember, it is a bump from a 14nm Intel Mac to a 5nm Mac with Apple Silicon.
Sadly, Apple doesn't care that. They even advertised and targeted toward both Intel Mac AND AS Mac users when they announced M3 series cause their Mac revenue was poor for almost 1 year and now, it's more than 1 year. How come they did not targeted PC users? Well, they know why for sure. That's also why they wanted to expand Mac system to game, 3D, AI, research, and more.
 
EU users only contribute 7% of App store revenue? That seems like a really low amount. Does that line up with the amount of apple devices here or are other parts of the world just filled with excessive spenders?

Surprising, yes. 🤔

I guess EU customers just don’t buy a lot of apps.
 
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