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That is one HARD pivot from consumer to enterprise in regard to Vision. It appears they understand that it’s a niche product that won’t break through in the broader consumer market.
And from a company that normally doesn't care about the enterprise market.

It's a nice bit of spin, but the outlandish price tag of the Vision Pro might be a sign that Apple is beginning to realize that they have pretty much tapped out the consumer market, and that enterprise revenue is the path forward for the next era of revenue increases.
 
Sales slightly down and profits slightly up!

Stock popped after hours. Wonder what it will look like in the morning.
I learned to be very level headed after hours during an earnings call. Irrational exuberance mixed with a whole lot less sellers makes for what looks like a rocket or in the case of negative news a nose dive.

It will level out in the am, I’m guessing it will be up a little tomorrow might hang out around 180. Im a long time holder and when I saw 186 I sold some long held shares, I’ll sell some puts in the morning, if it crashes back I’ll be happy to take them back, if not I‘ll collect the premium. I’m taking a chance but it’s not everything, I’m overweight in Apple anyway. I love the company but the next AI moves have to be on point.
 
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Vision Pro

Leading enterprise companies have been investing in Vision Pro, and Apple is seeing it used for things like aircraft engine maintenance, real-time collaboration for racing, and immersive kitchen design. Cook said that Apple "couldn't be more excited about the spatial computing opportunity in enterprise."
lol, Apple is not even mentioning how well they sold Vision Pro. Instead they are focusing on enterprise uses which they never advertised.
 
Apple should just lose money on the Vision Pro, in time it’s going to be a content beast, mind boggling subscription and ticket revenue from VR events like concerts, sports, etc. they need to hook as many people as they can, subsidize the crap out of it, talk to MLB, NHL, NBA, NFL, concerts. I would subscribe to an MLB or NBA year ticket that include a few special VR playoffs or finals that you could watch from the perspective of bench, look around like you are there. Charge like $80 a month or whatever, say the Vision Pro is free. As long as Apple recoups the cost it’s a win. The monthly subscriptions to content is going to be crazy, Disney, boxing, WWE, A single Taylor Swift concert would be bananas!

Yeah just get this in peoples hands, version 2 will be lighter, maybe you connect to an iPad or iPhone, but it’s an entertainment device pure and simple, I don’t want type or do spreadsheets with goggles on, watch an NBA finals game? Yes, front row at a concert? yes.
 
Sales have stagnated, Vision Pro is a flop, the car is dead, and the only products in the pipeline are incremental spec bumps.

The moat is eroding due to regulations overseas and pretty soon integrating the RCS protocol into iMessage will have many trying out other phones since the green bubble shame will no longer apply.

Share buybacks really do indicate a company bearish about its own future.
 
Curious to find out the datasets used by their generative AI if our data is supposed to stay on-device. Public domain info might not be as meaningful, useful, or accurate.
 
So many people on MacRumors like to criticize Tim Cook, but the shares of Apple stock I bought think he's an okay guy. 👍
This. If we make money he's golden. If we we lose money he's gone.
Honestly, big picture, that's a terrible metric.

In so many industries, money has become disconnected from what it even purports to value, to say nothing of the intangibles.

Just because Tim has brought Apple a buttload of money doesn't mean that everyone is better off than they were ten years ago.
 
- No iPads last year
- No AirPods last year (other than a USB-C Case)
- Apple Watch 9’s main new sensor had to be disabled

New iPads next week, new AirPods this year, Apple Watch X.

I think they’ll be fine.
No new iPads, still revenue in the BILLIONS. Many companies would make a deal with the devil to be that bad at business.
 
Here's a list of what I hope embedded (on device) AI gives me as an app publisher and you the end consumer.
- On the fly translation of apps not written in your native language
- The ability to "compile" a unique, rich data set of Q/A's and knowledge base into a secured (theft proof) in-app offering.
- & Finally a voice recognition system that actually understands me. Siri? Ahaha... Not if you are Scottish.
 
revealing that half of Fortune 100 companies have bought Apple Vision Pro units and are exploring ways to use them for business.
The vagueness of this statement is very intentional and very telling. All it takes is one sale or trial of a few units to a Fortune 100 company to qualify as someone having bought. So that could mean 50 sold or 500, but the fact that there weren’t any specifics about the number of devices adopted by specific companies is telling, and not in a good way.
"An exciting product announcement" next week "that we think our customers will love."
I hate to burst your bubble, but that’s going to be about the next iPads. They called out iPad guidance for next quarter as up double digits, clearly driven by the sales of the stuff that is announced next week.
 
I learned to be very level headed after hours during an earnings call. Irrational exuberance mixed with a whole lot less sellers makes for what looks like a rocket or in the case of negative news a nose dive.

It will level out in the am, I’m guessing it will be up a little tomorrow might hang out around 180. Im a long time holder and when I saw 186 I sold some long held shares, I’ll sell some puts in the morning, if it crashes back I’ll be happy to take them back, if not I‘ll collect the premium. I’m taking a chance but it’s not everything, I’m overweight in Apple anyway. I love the company but the next AI moves have to be on point.
Sound analysis!

I am also a long term holder and possibly overweight too but still see a bright future. I don't day trade or micromanage this investment although I do buy more when I see it take an emotional haircut. I've never hedged with puts but it should be something I consider considering the turbulence we've seen in the overall market the last few years. I was looking into running some straddles a while back but the stability of the market and slow creep didn't really make it a good strategy.

Maybe ill start looking into it again. Thanks for the reminder. :)
 
There's a "big opportunity" for generative AI across all of Apple's devices, and Cook said he is "extremely optimistic" about future consumer demand.

If I understand this correctly, I think "consumer demand" here means "buy new products", and this also means Apple plans to highly limit current devices' AI features. And I don't like where this is going.
 
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