Come on. Read the article. The record profit not only came from more sales. but lower expense. They shorted customers. It has little to do with them doing a good job and making better products.
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Apple's Record 4Q 2015 Results: $11.1 Billion Profit on $51.5 Billion Revenue
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Really?! When you buy stuff on sale and save on your expenses, do you pass your savings on to you employer by offering to work for lower pay? Do you put the difference in your savings, or do you "short" your employer?
What are you even talking about? A company cutting expense will gain profit without making it better for customers. Its just basic math. Its not remotely related to an employee earning more because they're more productive. A productive employee earns more for the employer and the employer gladly gives them a better wage.
Same as you cutting your living expenses (by buying stuff on sale, using the A/C less, etc.) allows you to save without making it better for your employer. Do you pass your savings along to your employer by working for less? Or do you put the difference in your savings account? Apple does the latter.
looking again at that 63% net sales of the iphone I can only remember Steve Ballmer laughing at that $600 phone idea.
Sometimes I don't blame him. I remember when Nokia phones were like $400 and people complained it was expensive. Consumers are a very hard thing to understand.
Sometimes I don't blame him. I remember when Nokia phones were like $400 and people complained it was expensive. Consumers are a very hard thing to understand.
To be fair,
when Monkey boy said this, the phones were not overly subsidised, and the sales were not enormous.
Once the carriers got involved and the true cost to the consumer was diluted over a long time frame, it hid the issue and consumers consumed massively.
To me, a 600USD+ phone is important, as I purchase the phone outright, and 600USD has taken a sharp turn for hte worse in my local currency.
Clearly you can't comprehend that an employee employer relationship is different than a customer company relationship. Stop trying to equate the two. Stop asking me what I would do as an employee with regard to my employer. Why don't you correctly ask what I would do as a customer with regard to a company that has shorted me. Quick answer. I would not buy their product, and I will give my honest negative oppinion of them, like right now.
Apple can't short you if they deliver what's specified in their product description (it's on their web site).
Either buy it, or buy the competitions product if that better meets your needs. Maybe some other vendor won't deliver what's printed on the box. Then you should call the FTC about false advertising. Go ahead and try.
You are correct. I forgot to factor that part too. It was AT&T only phone. Now its global and subsidised which played a major role. I pay about $80 a month for the phone and LTE+phone service per month, much easier than the $600 up front.
None the less, I guess everyone could see in the future how things would have turned out to be.
A company can easily short a customer without breaking any laws. They can drop support too soon. They can cut back on quality or size of components. Etc. And a company can easily short customers without customers knowing about it at the time of purchase. Never heard of class action suits? The fact that you can't even see these things is appalling and is probably why customers get shorted by companies all the time.