Apple's Redesigned and Relocated Tysons Corner Store Opens Today

[MacRumors]

Apple over the last several months has been working on relocating its first-ever Apple Store in a Fairfax, Virginia shopping mall, and today is the grand opening of the revamped and relocated Tysons Corner store.

Several influencers and Apple Store enthusiasts were invited to see Tysons Corner ahead of its opening, and were walked through the new store features. Michael Steeber shared detailed images of the experience, highlighting the Genius Bar, a hardware flex space, an Apple Watch Studio, and more.

Apple has moved away from physical Genius Bar sections in its stores in recent years, but Tysons Corner has a dedicated Genius Bar in the right corner, similar to the original store. As Steeber points out, this is the first actual Genius Bar that Apple has installed in a store since 2015, though the concept of the Genius Bar never went away.

There is a flexible hardware space at Tysons Corner, which Steeber says is designed to spotlight Apple's latest hardware. Apple has also included an in-person Apple Watch Studio where customers can mix and match Apple Watch cases and bands.

https://twitter.com/i/web/status/1659246388742324246

The store features wood paneling, a baffle ceiling design, and individually framed glass doors. Avenues, the Today at Apple section, and Apple Pickup are all present in the store, but have been redesigned, with full details available from Steeber's website.

Apple is opening the store on the 22nd anniversary of the date that the first Tysons Corner location opened on May 19, 2001. It will open at 10:00 a.m., and visitors will receive free tote bags with the logo that Apple has been using for the store's redesign.

Article Link: Apple's Redesigned and Relocated Tysons Corner Store Opens Today

 

[MuppetGate]

S’funny.

Our local Apple Store is also next to a NEspresso shop.

Do folk buy an iPhone and then have the urge to match it with an expensive coffee machine?

 

[sw1tcher]

The store features wood paneling...

Looks dated already, IMO. Reminds me too much of the '70s. *cringe*

(Those who didn't live through/grow up during the '70s probably won't be able to relate)

 

[t0rqx]

Anyone else need to puke reading influencers reactions about the store? It is so fake, "look Apple invite me again next time".

 

[WWPD]

The "influencer" has a little over 1000 Twitter followers and one person responded to the tweet..

 

[alex2364]

This store isn’t in Fairfax, VA. It’s in Fairfax County!

 

[HeavenDynamic]

The new Watch Studio is absolutely amazing.

 

[MacLoveMacHate]

It...looks like the other stores? Even the influencers probably wondered "Did we really need to be brought into this?"

 

[citysnaps]

Excellent update - great looking store!

 

[oldMacGenius]

I spent 5 years in a cold, freestanding sterile glass and stainless steel store (one of Apple’s Biggest) so it’s nice to see an abundance of wood.

If only the floors were also wood to match my first store. Otherwise In a way, Nostalgia is abundant here for me. Wood is warm and inviting; and most importantly much more sustainable.

 

[vegetassj4]

"but Tysons Corner has a dedicated Genius Bar in the right corner...

That's because all of these bugs in iOS 16 can drive a man to drink....

And with all of those picnic tables, I'm craving a grilled hotdog and hamburger.

 

[citysnaps]

I spent 5 years in a cold, freestanding sterile glass and stainless steel store (one of Apple’s Biggest) so it’s nice to see an abundance of wood.

If only the floors were also wood to match my first store. Otherwise In a way, Nostalgia is abundant here for me. Wood is warm and inviting; and most importantly much more sustainable.

It's a great nod to Apple's past, and as you said, very warm and inviting. I suspect the floor was chosen for some contrast to lighten the area up, and perhaps also being more durable for expected traffic volume.

 

[vegetassj4]

This store isn’t in Fairfax, VA. It’s in Fairfax County!

County, City...what's the difference. j/k
At least they didn't call it Washington D.C. 🤷‍♂️

 

[vertsix]

Apple: we care about the environment
Also Apple: *builds an entire Apple Store out of WOOD*

 

[floral]

Sad that the original design was renovated, but at least it keeps some aspects of the past. Like the physical Genius Bar. :3

I feel this is something Jobs might have wanted.

 

[WaxedJacket]

I'm old enough to remember when these were called Town Squares.

 

[oldMacGenius]

Apple: we care about the environment
Also Apple: *builds an entire Apple Store out of WOOD*

Wood, as a material, removes more carbon dioxide from the atmosphere than adds. Turning iron ore into Stainless Steel, mining precious stone from rock quarries, and making concrete are very carbon intensive activities.

Carbon is locked into the wood, and then at the end of its life can be recycled into something else with little more than a sanding and cutting job. Recycling metals and concrete/stone once again, is carbon intensive.

As long as we don’t clear cut ancient Boreal forests, its fine by me.

 

[PBG4 Dude]

Looks dated already, IMO. Reminds me too much of the '70s. *cringe*

(Those who didn't live through/grow up during the '70s probably won't be able to relate)

Not enough shag carpet, large flower prints, or orange and green accents to be from the 70s. Also, no paneling to be seen anywhere.

 

[crees!]

S’funny.

Our local Apple Store is also next to a NEspresso shop.

Do folk buy an iPhone and then have the urge to match it with an expensive coffee machine?

Was there yesterday and saw it. Looks like a nice open space.

It’s about $1 for a cup of Nespresso. Over time you’ll make your money back and some. Decent coffee too.

 

[DanielSw]

I was one of the first customers to tour the newly opened Apple Retail store (No. 6 or 9) at International Plaza in Tampa, FL on Sept 18th of that year, 2001. Literally EVERY time I've visited the store these 22-odd years since, it's been busy and crowded with good-natured customers, myself included!

 

[rpmurray]

There is a flexible hardware space at Tysons Corner, which Steeber says is designed to spotlight Apple's latest hardware.

So basically barren, especially with no new iMacs.

 

[timmodugdale]

I miss the Genius Bar space. I think it was a big mistake to get rid of it...now people are spread out all over the place. More importantly, you have people experiencing PROBLEMS sitting right next to people who are deciding WHETHER they should purchase an Apple product. I don't think that is a good experience. I have been in the store several times to get help with my phone and sitting next to someone who just purchased a new iPhone and is setting it up and wondered what they thought about seeing me dealing with a huge problem. It doesn't build a strong degree of confidence.

 

[Aston441]

I'm bored with the 2003 interior design motif.

 

[Aston441]

I spent 5 years in a cold, freestanding sterile glass and stainless steel store (one of Apple’s Biggest) so it’s nice to see an abundance of wood.

If only the floors were also wood to match my first store. Otherwise In a way, Nostalgia is abundant here for me. Wood is warm and inviting; and most importantly much more sustainable.

How is wood more sustainable, when sterile glass and stainless steel can last for thousands of years?

 

[Aston441]

Not enough shag carpet, large flower prints, or orange and green accents to be from the 70s. Also, no paneling to be seen anywhere.

Seventies asthetic... I wish it would come back. It would take a happy friendly culture to have it happen again though, and we're opposite now.