I feel the complete opposite way, they should make it look better then everything else on Windows to show people what they missing. I know that works from many "switcher" I've met. iTunes and Safari (more so the former) were their first taste of Apple on a computer. I just wish Apple could get their own GUI guidelines straight lol.
The problem is they aren't missing anything, IMO. I don't like Safari on the Mac either. Then there's the fact that sooner or later they'll stop updating Safari for your Mac and/or the version of OSX you're running (e.g. Sorry Snow Leopard folk; you're supposed to ditch that stable version of OSX and go with something less predictable like Lion and Mountain Lion where things you count on like SMB doesn't work for squat with programs like XBMC since Apple went custom and isn't 100% compatible (thank goodness for SMBUp). The point is that you need to count on an updated browser possibly more than anything else on a modern computer (so as to avoid security issues and so web sites using newer features continue to function properly, etc.) and having Apple just dump updates for something like Snow Leopard is unacceptable, IMO. Firefox maintains backwards compatibility for MUCH longer periods of time and so it's a much better choice for stability, IMO.
Apple's biggest problem is they cannot commit to ANYTHING. They are constantly getting into new markets and then just ditching them (or just letting them rot away slowly with ridiculously slow updates so that the market abandons them instead) anywhere from a few years to several years later. A few examples:
-Firewire on iPods (ditched for that awful USB thing they hated so much)
-Xserve (Who wants to sell servers with OSX? Is it just a toy operating system?) This with mixed messages like adding Exchange support while ditching their business lines and letting their Mac Pro rot on the shelf (3+ years out of date now) and turning their Macbook Pros into consumer machines with a bogus "pro" label. Add to that ditching FW (and Ethernet) ports on Retina machines, Express Card slots on all notebooks now, the 17" MBP model that still had them, trading out true matte screens for glossy (and offering two-bit covers and now somewhat matte glass filters instead).
-Updates to their professional software lines in a timely fashion (first cheesing off their Final Cut Pro customers by not only releasing a product replacement that wasn't ready AT ALL to "replace" FCP, but adding insult to injury, they pulled FCP 7 before addressing the problems, leaving real professionals in quite a bind and causing many to run back to Windows. Logic Pro has been sitting idle save minor bug fixes for several years now too. Apple appears to be 5x more interested in selling phone updates than professional computer products.
-Apple introduces Safari for Windows and then unceremoniously dumps it a few years later without so much as a press release or even a few words verifying that is really dead (because then they might get some negative feedback). To their credit (or discredit), though, Apple supported Safari for WindowsXP FAR longer than their own operating system versions, having dumped support for it in Leopard many years ago and even Snow Leopard despite it being sold less than two years ago. Why would ANYONE want to count on or trust a browser like that where you have to buy a new computer or operating system just to keep your freaking web browser running? Oh wait. That reminds me of Microsoft since they did the same thing is cheesed off one heck of a load of XP users in the process (who then just as unceremoniously moved to Firefox and Chrome. Apple watched Microsoft lose that giant share of browsing market share and asked themselves why aren't they copying that GREAT idea!?!?
-Then there's iTunes...yeah just do whatever you feel like Apple with no consideration of feedback from your users as your move to black and white icons and that hideous new dock icon proved a few years ago and now ditching cover flow (which was once hailed as a great new feature) without a single thought to those that actually like or use it once in awhile, even if only for certain sources. Don't follow your own standards guidelines (like that stoplight red/yellow/green set of vertical buttons showed) and now make iTunes 11 look even odder in that regard. Apple changes their style guides so often they can't even keep up with their own software to follow it, let alone expect anyone else to (how long did it take to get iTunes to Cocoa (without relying on Carbon), again?

)
-Carbon...oh that reminds me of Rosetta. Yeah, too bad if anyone was using that or had older software that depended on it, but they already showed by dropping Classic in Leopard (even though PPC was going to be dropped anyway in Snow Leopard so they could have waited that one last version to ditch it) that they didn't give a crap what their users thought and left many still using Tiger for no other reason.
I'm sure I could think of some more things if I tried, but I'm tired.