I purposely bought my BTO 27" iMac from Apple online, so that I could take it to my local Apple store in the event of any issues. Well, now there is a screen issue, so I call Applecare, they do some simple tests, and then say its a hardware issue, and I need to take it to my local Apple store. So I'm thinking that they could go ahead and take my i7 back at the store, and I'd go ahead and exchange it for an i5, thus saving $200 and getting away from the headache of waiting for an i7 replacement since they don't carry them in the store. I get told that since it is a BTO model, that the Apple store cannot return it, and I have to wait 2-3 weeks for a replacement. That's the biggest bunch of sh**t that I've ever heard. Apple genius told me its been that way for the last 5 years. From a business standpoint, this is ridiculous, as Apple is incurring unnecessary shipping costs, more labor hours handing the issue, and the slight possibility of pissing off the customer royally. Next time I'll buy from a 3rd party retailer, save the tax, as if there is a problem, I'll have to send it away anyway.