I think you're confused. I wasn't talking about mugs in the first post. I was making a point that high level employees don't hang around the company Apple Store. They wouldn't have much reason to. The store is there for people visiting the company headquarters.
Well, since we seem to be talking past each other, I'll just say this:
At the Microsoft Store, here in the Pacific Northwest, there is also the Microsoft employee store, where people can shop for pretty much everything but Microsoft Software (that happens behind a security guard and a key entry system). A person can see what's back there, and since everyone knows someone up here that works for Microsoft, there is usually someone buying an XBOX shirt, or a Microsoft Press book in the main part of the store, while their employee friend is buying something in the employee area. That's how I originally got Windows Small Business Server 2003, as my brother in law worked there. (I know that was the old store, and the new one is there since 2007/8.) However, the point of this story is that the Microsoft Store is in a Microsoft building, on a Microsoft Campus. There are plenty of Microsoft people walking around, and they do keep things hush-hush in the hallways, but occasionally, you can hear about some project that is being worked on, and if you know the code words they use for projects, you can get some interesting information.
A couple of years ago, then the word, "Threshold" came up, it could have been an allusion to Windows 10, but it wasn't high level employees speaking of it. It was the engineers in the hallways.
Here's the carry over to Apple. Infinite Loop is all Apple. If there's a store in there where people can get the latest Apple products, there is the risk of the conversation being overheard by someone, and, in general, people don't talk about projects they don't have any involvement in, like the manufacture of the latest coffee cup or socks for the iPhone. However, when someone on the "Designed in California" team picks up their iMac, people tend to brag. The guy that lost the iPhone 4 at the bar, and the Apple people desperately wanted to get it back? I have a feeling the urgency is less at the Apple campus. Furthermore, people don't line up at the Apple Store in Palo Alto to get the Apple mug, simply because they don't have them there.
I guess I'm just saying that my experience at the Microsoft campus and where it is (you do drive through a bunch of Microsoft buildings to get to it) leads me to this paranoia for Apple and their need for secrecy (you can clean off the drink you laughed all over your keyboard now...).
Watch came out, imagine the Watch team walking around with them as people couldn't get them in the stores.