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It makes sense for Apple to produce content shot on an iPhone, edited in Final Cut Pro, and available on tvOS.

Then they are ensuring that their products work by being forced to use them (Apple TV+)

Ted Lasso Example

- Shot on an iPhone
- Imported through Photos App
- Edited in Final Cut Pro on macOS
- Compressed in Compressor on macOS
- Distributed to Apple TV channel

Then you the consumer purchase the same tools and services and you can do the same.

Otherwise, you’re suggesting Apple creates pro tools for Hollywood without ever using them.
 
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Their debt went from $98B in 09/20 to $109B in 09/21. I don't see how that strategy is working.
There's taxes on repatriating cash back to the US from different Country Apple Corps.

So apple takes out loans as its literally **** loads cheaper to do so. Then they are able to pay the loans without paying the repatriation tax. A few companies do this that have different Corps under the same name. Apple Ireland, China, apple Inc etc etc.

So debt going up is not a bad sign if the company has excessive cash reserves. When they do have the cash reserves it likely means they are skirting the tax man.
 
It means they are spending faster than they are earning. If my earnings go up 20% but spending goes up 30%, where am I headed?
It doesn't mean that at all. It just meant they choose to reserve less cash. It's a strategic decision most corporates now choosing. Having surplus cash on hand isn't a good thing. Not for a person, certainly not for a big corporation.
 
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How does AppleCare+ classify as a service?
When I worked in retail we would classify anything that wasn’t a physical product as a service. This would include postage, repairs etc so AppleCare+ makes sense as a service. Hey even engraving your phone or EarPod case would be classed a service also.
 
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you seriously think they are keeping their margins lower because they are making money elsewhere?
when has there ever been evidence of that?
This does not have 2021 in it, where margins have been climbing but look at hardware margins over time. If Apple wasn't allowing hardware margins to remain lower they would increase the prices of their hardware (there are many ways to do that, including reducing their supplies costs) and get those margins higher. They are working towards that (2021 hardware margins were higher, at least through the first 3 quarters) but services gives Apple hardware margin breathing room and other growth avenues.


Those numbers are from Apple’s reports and are accurate.

More data with services in there.


I have been an Apple products user for about 40 years. As an Apple investor I've been tracking their margins for 15 years. There's much more to their stock prices than margins but it's one piece of data.
 
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It makes sense for Apple to produce content shot on an iPhone, edited in Final Cut Pro, and available on tvOS.

Then they are ensuring that their products work by being forced to use them (Apple TV+)

Ted Lasso Example

- Shot on an iPhone
- Imported through Photos App
- Edited in Final Cut Pro on macOS
- Compressed in Compressor on macOS
- Distributed to Apple TV channel

Then you the consumer purchase the same tools and services and you can do the same.

Otherwise, you’re suggesting Apple creates pro tools for Hollywood without ever using them.

I’m thinking that Apple hires third parties to make the content and from the looks of it so far it certainly isn’t all shot on iPhones.
 
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