I think again, people confuse cause with effect.
TV+ increasing by 40% is in line with Disney+ doing the same. It also tells us that Apple is fairly pleased with subscriber numbers and is fairly confident that its expanding video catalogue will be effective in either retaining subscribers, or getting them to return in the future (in the case of people who switch between streaming services).
Same with music streaming. The real winner here is music labels (the main reason for the price hike). We will likely see the same move from Spotify in time. The reality is that Spotify has made us too accustomed to artificially low content streaming prices. In time, I expect prices to continue rising to more accurately the true costs and the value they bring to users.
What this tells us is that Apple believes consumers will continue to find value with their services and their profitability is a direct result of their ability to create great product experiences, and them not hesitating in charging what they believe is a fair price for the value these products offer.
Looking at their earnings, it’s hard to argue with the results. The Apple ecosystem is basically built around people who spend money, and everyone knows this.