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Original poster
Apr 12, 2001
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Apple's services category, which includes the App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple Fitness+, and more, saw another quarter of incredible growth according to Apple's earnings results for the third fiscal quarter of 2021 (second calendar quarter).

appleservices-16x9.jpg

Services brought in $17.5 billion during the quarter, up 33 percent from $13.2 billion in the year-ago quarter and up from $16.9 billion last quarter.

Cloud services, Apple Music, advertising, video, and payments saw all-time revenue records, while the App Store saw a new June quarter revenue record.

During the earnings call announcing the results, Apple CFO Luca Maestri said that Apple's install base of devices hit a new all-time high as well, which helps drive services growth.

Apple now has more than 700 million paid subscriptions, which is up 150 million from last year, and is four times the number of subscriptions that Apple had four years ago.

Paid accounts on digital content stores reached a new all-time high across each geographic segment, and paid accounts increased by double digits.

Apple CEO Tim Cook highlighted the 35 Emmy nominations that Apple TV+ shows have received, and he said that Apple TV+ viewers are loving shows like "Ted Lasso" and "Mythic Quest."


Article Link: Apple's Services Revenue Reaches $17.5 Billion in Q3 2021, Setting New All-Time Record
 

nutmac

macrumors 603
Mar 30, 2004
5,294
4,816
Anyone know the rough percentage of service revenue that App Store purchases and subscriptions bring in?
 
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firewood

macrumors G3
Jul 29, 2003
8,017
1,236
Silicon Valley
Record App store revenues!

Remember that for every $1 that Apple gets in revenue, some app developer is netting between $3.33 and $6.67 (OK, minus $99/annum, and it takes roughly 2 months before these profits hits the dev's bank account).
 

Spock

macrumors 68020
Jan 6, 2002
2,470
3,311
Vulcan
$17 billion just in services, that’s crazy. I remember back in the iTools days when Apple had to almost pay people to use it.
 
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MacBH928

macrumors 604
May 17, 2008
6,574
2,734
Do they have a breakdown for what do people pay for? Thats crazy amount given a lot of the apps are ad based, free, or 1 time purchase, not to mention out of store subscriptions!? Unless Apple makes money from the ads in all the apps.

700 million paid subscriptions


700 million subscribed paying monthly!? As in iCloud subscribers? I thought people are very reluctant to pay a subscription. Thats an outrageous number, probably every one who actually uses an iPhone.

I no longer blame developers who switch to subscription model if these are the numbers.
 

lazyrighteye

macrumors 68020
Jan 16, 2002
2,315
1,356
Denver, CO
Are Apple’s continued “best qtr ever for [insert category hete]” financial calls simply a result of an expanding user base or are they just kicking serious ass? Combo? Feels like they’ve had a serious decade+ run of best ever qtrs.
 

matrix07

macrumors 604
Jun 24, 2010
7,210
4,037
Are Apple’s continued “best qtr ever for [insert category hete]” financial calls simply a result of an expanding user base or are they just kicking serious ass? Combo? Feels like they’ve had a serious decade+ run of best ever qtrs.
I think user base continues to grow, and they’re genius in finding things for us to spend to. Fitness+ the latest and what’s next? Apple Books subscription? New 4 TB iCloud plan? Health+? Home+?
 

hotstreaks

macrumors member
Sep 18, 2016
53
72
when more AAA games like nba2K are added, apple arcade and tvOS will be in great shape
 

Abazigal

Contributor
Jul 18, 2011
15,237
14,566
Singapore
Are Apple’s continued “best qtr ever for [insert category hete]” financial calls simply a result of an expanding user base or are they just kicking serious ass? Combo? Feels like they’ve had a serious decade+ run of best ever qtrs.

I think it’s both. More people entering the ecosystem by way of the iPhone, and Apple marketing additional accessories and services to them more aggressively.

It’s really all about the ecosystem at the end of the day.
 

4nNtt

macrumors 6502
Apr 13, 2007
407
107
Chicago, IL
Exactly because iCloud, Apple Music, AppleTV+ AppleCare, Apple Fitness+ and Apple Pay are all getting 15-30% from Developers.....OH WAIT. 🙄
Obviously they can’t charge credit card processing fees because then the Mafia will use the App Store instead of the prepaid cards, credit cards, eBay transactions, etc they currently use to launder money. Gotta charge more then other services to shift the problem somewhere else.
 

ggibson913

macrumors 6502a
Sep 11, 2006
979
441


Apple's services category, which includes the App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple Fitness+, and more, saw another quarter of incredible growth according to Apple's earnings results for the third fiscal quarter of 2021 (second calendar quarter).

appleservices-16x9.jpg

Services brought in $17.5 billion during the quarter, up 33 percent from $13.2 billion in the year-ago quarter and up from $16.9 billion last quarter.

Cloud services, Apple Music, advertising, video, and payments saw all-time revenue records, while the App Store saw a new June quarter revenue record.

During the earnings call announcing the results, Apple CFO Luca Maestri said that Apple's install base of devices hit a new all-time high as well, which helps drive services growth.

Apple now has more than 700 million paid subscriptions, which is up 150 million from last year, and is four times the number of subscriptions that Apple had four years ago.

Paid accounts on digital content stores reached a new all-time high across each geographic segment, and paid accounts increased by double digits.

Apple CEO Tim Cook highlighted the 35 Emmy nominations that Apple TV+ shows have received, and he said that Apple TV+ viewers are loving shows like "Ted Lasso" and "Mythic Quest."


Article Link: Apple's Services Revenue Reaches $17.5 Billion in Q3 2021, Setting New All-Time Record

Has anyone actually paid for Apple TV+ yet? I am still getting that cost back from Apple monthly.
 
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ggibson913

macrumors 6502a
Sep 11, 2006
979
441
Just wait until people are no longer free AppleTV+
I dunno, to me it was worth the extra $5 per month to get Apple One family over Apple Music Family to get access to Arcade and Apple TV+ Especially since Apple is sending 4.99 of it back.
 

BigMcGuire

Contributor
Jan 10, 2012
7,658
9,467
the Alpha Quadrant
My family and I are enjoying Apple One Premier. I don't see this changing anytime soon.

Collectively we use 400GB of storage. (394GB as of this writing).
We all use Apple News - some more than others.
My wife and I are heavy users of Apple Fitness - especially in summer months here in California.
While we don't use Apple Arcade, another family member does.
All heavy users of Apple TV and Music.

<shrug>. Not bad for $29.95/mo.

Now.... I do wish Apple would bring iCloud into the modern age. OneDrive and Google Drive make iCloud look prehistoric but as those who uses Apple devices, iCloud has been working really well for us.
 
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