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Apple's Services Revenue Up 31% Year-Over-Year in 2Q 2018, App Store Sets New Quarterly Revenue Record

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Original poster
Apr 12, 2001
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Apple's services category has continued to see rapid growth and it is becoming an increasingly important revenue driver for Apple.

In the second fiscal quarter of 2018, Apple's services brought in $9.19 billion in revenue, up 31 percent compared to the $7 billion in revenue services earned in the second quarter of 2017.


For the last several quarters, Apple's services revenue has grown so quickly that Apple sets a new record with each earnings announcement, and the second quarter of 2018 is no exception. Apple's services category includes iTunes, the App Store, Apple Music, iCloud, Apple Pay, and AppleCare.

Apple CEO Tim Cook said that in Q2 2018, the App Store, Apple Music, Apple and iCloud set all time revenue records. Apple Music set a new record for both revenue and paid subscribers, which, as was announced recently, has hit 40 million.

Apple's paid subscriptions surpassed 270 million, up 100 million from a year ago and up 30 million in the last 90 days alone.

Recently, Morgan Stanley analyst Katy Huberty predicted that over the course of the next five years, services revenue growth will contribute more than 50 percent of Apple's total revenue growth.

Huberty estimated that services revenue is at $30 per device, with just 18 percent of Apple's total device install base subscribing to paid Apple services, leaving a lot of room for growth in the coming years.

Apple in 2016 set itself a goal to double its services revenue by 2020, and the company is well on its way towards hitting that goal. Apple in 2016 earned $24 billion in revenue from services, so the double goal is $48 million.

Article Link: Apple's Services Revenue Up 31% Year-Over-Year in 2Q 2018, App Store Sets New Quarterly Revenue Record
 

martyjmclean

macrumors 6502a
Jan 24, 2018
681
2,464
Sydney, NSW
I’m definitely visiting the App Store more regularly now.
Think of their revenue if Apple Music was as good as Spotify!
 
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69650

Suspended
Mar 23, 2006
3,367
1,877
England
Part of this growth is the widespread refusal to honour their 14 refund policy without any explanation.
 
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DeepIn2U

macrumors G3
May 30, 2002
8,169
2,981
Toronto, Ontario, Canada
Part of this growth is the widespread refusal to honour their 14 refund policy without any explanation.

there is always one at least in every thread of successful earnings.

'refusal to honour their 14 refund policy ...' can you try to state that with a bit more clarity please and insight? 14 days, weeks, etc? related to iPads, Macs, phones ... phones on contract purchased through carrier partners or ?! Are you fully aware of their policies in your specific country? we need more reference on just what you're tryin to make others aware of.
 
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RobaxMan

Suspended
May 1, 2018
159
152
I've really cut back on my service purchases - I used to buy a lot of TV series BUT Apple have lost their way and Netflix have gobbled up absolutely everything that's good "out there," right now.
 
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DeepIn2U

macrumors G3
May 30, 2002
8,169
2,981
Toronto, Ontario, Canada
I've really cut back on my service purchases - I used to buy a lot of TV series BUT Apple have lost their way and Netflix have gobbled up absolutely everything that's good "out there," right now.

I'd like to see Apple do a return to those iTunes concerts ... offering major deals during those concerts for Apple Music monthly or yearly subscriptions at a discount!!

I'd like to see more concerts featured by top artists, JTH, etc etc. More rounded sources of artists.

An artists birthday party or their party thrown for their loved ones (mother, pops, grandparents, etc) if their so inclined.
Let us see the creative process in coming up with a hit song over time. Of course this type of recording should be done as a time lapse.
 
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aleni

macrumors 68020
Jun 2, 2006
2,473
781
Oh no, why the icloud icon is too far to the right. My designer eyes are itchy.
 
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trusso

macrumors 6502
Oct 4, 2003
455
1,110
How much of this "Services" revenue is from the 30% cut Apple takes off their developers' apps?
 
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