They're "nickle and diming" me for $10/month for 2TB of iCloud storage and I'm quite happy with it. Better pricing than Dropbox or Google, and it's been super reliable for the past 6 months I've been using iCloud Drive, and the couple years before that I've been keeping all my photos synced through iCloud. And I'm able to share that pool iCloud space with my wife. Well worth the money to me.Yes after spending $1k on a new phone, it's good to know the company has my back to nickle and dime me for an extra 99 cents per month.