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They should try to weld the top and bottom cases. Then raise the prices in Europe even more. And make all the keyboard OLED, since everybody is asking for it.
Then, sales will surely go up ;)

...

For the moment I will stay with my good old 2012 rMBP.
 
If we look at the latest Mac releases, one would expect the Mac Pro to be a major disappointment sadly, but we'll see when it's out. Yes, the iMac Pro packs beefier hardware, but there's nothing more powerful than high end hardware soldered on a 5k machine without proper thermals rendering it useless at it's first issue.

The MB & MBP keyboards speak for themselves, the touch bar is gimmick, dGPUs are subpar, battery life on the MacBook has remained stagnant for years and it's not even close to what they advertise! for thermals they still throw in a couple of new fans and call it a day. 480px camera on MB.. 2019 almost, really Apple?

"You know what's really powerful?" (welcome samsung) being able to swap drives, ram, batteries, to enhance reliability and longevity instead of making throwaway machines. You are using your own OS with a new file system, trillion dollar company can't be bothered to update the mini, much less to top 17hrs battery life, although it seems other laptops carrying an inferior generic OS such as windows are able to (some even higher spec'ed). I thought thin & portable was your game Apple.

So adding the "pro" label to consumer grade hardware, that bait might be enough for iOS users but many Mac content producers aren't falling and it's already impacting it's word on the street, you are having record stocks but keep loosing ground on computers even with 2016, 2017 & 2018 refreshed penny-pinched through the roof laptops.
 
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Apple could release the 2015 Pros with updated CPU, ports and people would be happy.

I bought a 2015 Pro a month ago purely because I didnt like anything newer (lack of useful ports, no upgradable ssd, horrible keyboards), and the only thing I miss is an updated CPU. So I agree totally.
 
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I bought a 2015 Pro a month ago purely because I didnt like anything newer (lack of useful ports, no upgradable ssd, horrible keyboards), and the only thing I miss is an updated CPU. So I agree totally.

Got my vote as well. Solid, reliable, MagSafe, only one dongle needed (For wired Internet).
Put out this exact form with faster internals, & that would be my next laptop when the present one gets old; or just because (Because it reminds me of the time when Macs were also FUN, & "Just Worked"!)
 
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My guess is that Apple saw the rapid decline in market shares during Q2 already and urged the release of mcbook pro (probably planned for October along with the rest of the Mac line).
They needed to report their results in July and give a reason to stockholders not too worry, and traders not to short the stock momentarily.

I take 2 things for proof of that:
1) They issued a keyboard replacement policy for the 2016/17 models in late june (I believe)...
2) They registered the new macbooks about 2 weeks after that amd refreshed MBP after that.

From a higher strategic level I believe they are a bit cornered with the current design as they had constructed the chassis of the late 2016 model on the premise that Intel would deliver the chips according to roadmap. This leads to delays in refresh amd overheating devices. The keyboard issues are then a bit anecdotal but still revealing of lower QC at Apple (lately).

They are handling the situation quite well I must say.

/MilK
 
There are a number of reasons for this.

Firstly, the competition has caught up and you can get excellent laptops from, for example Asus,Dell and Lenovo that aren’t substantially different but are a lot cheaper.
They are still a good, solid product but the only real advantage they have is the OS.
Then, they do have problems with the keyboard. I have two of them and both have problems.
Then there are other things like not being able to change the battery, and not even being able to get into the machine to clean the dust out!

Then, you’ve got other offerings that are more innovative. The models with a touchscreen which fold back on themselves to turn into a tablet make a lot of sense when she start using them.

I’m not going to start buying any Windows-based laptops soon, but I get the feeling that they know that and not only have they let design and quality of the notebook slide, but they are making me pay through the nose as well.
Just had the screen replaced on a two-year-old MacBook Pro. Not what I expect from a laptop that cost nearly € 3000
 
It also probably doesn’t help that ex-US the prices are becoming completely detached from reality, certainly as far as offering computers with less than bleeding edge specs goes. There’s now an up to £1,000 premium to be paid for some models of MacBook over equivalent windows rivals, that’s insane!
 
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Given that in 2018, we only saw one computer line updated (MBP), and that was at the end of the 2nd quarter, I'd say the numbers are not that surprising. People chose not to buy old tech at new tech prices.

The numbers may balance themselves out when the fourth quarter ends, but it is possible that apple's premium pricing and what appears to be an endless stream of bad news may be catching up to them. The proof will be in the pudding with the 4 quarter results, presuming that apple updates the iMac, Mini, MacBook and MacBook Air this fall.
 
I’d rather they differentiate the with the GPU. Make the MacBook with integrated graphics and give the MacBook Pro a dedicated card. The MacBook can be thin-thin-thin, and the pro pow-pow-powerful.

Pretty much this.

Given the benefits of GPUs in heavy workloads (mainly scientific applications, video rendering and so on), the dumb decision to keep offering inferior GPUs because they need less power (beacuse Apple values thinnes over performances) is the main reason why I decided to not buy a new rMBP.

And no, eGPU is not an alternative, you might as well buy a desktop.
 
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And yet many people in this forum have been pining for the "good old days" when Steve came back and consolidated the entire Mac family into four products. :D

That wasn't the "Good Old Days" - that was what marked the end of the "Bad Old Days" when Apple had one foot in the grave, no iPod/iPhone raking in the cash, an out-of-date OS, a misguided MacOS licensing program and at the height of the MS Windows/Intel monopoly. It replaced a Mac line consisting of a bewildering array of beige boxes with names like "Performa 675" and kept the one thing everybody liked (the PowerBook). Apparently, it worked.

The point was it was 4 well-thought-out ranges - Desktop/Laptop x Consumer/Pro - and Apple would do well to focus on something like that as their core, even if this time they're in a strong enough position not to have to axe everything that doesn't fit.

The current range is a hodge-podge with essential price/performance points relying on near-abandoned products (MacBook Air, Mac Mini, Mac Pro) weird distinctions ("MacBook Pro without touchbar" anybody?) and doesn't-quite-fit products: the 12" macBook should have evolved into the entry-level laptop (with a 13/14" option) by now and the iMac Pro has "dead end" written all over it (where will it fit once the Mythical Modular Mac Pro arrives and the regular iMacs get a major update?).
 
I just sold my last Mac! and brought a real laptop: Razer blade 15.6!
Screw those “new” apple hardware and the new “os x” that just get bloat slow with each release since x.6 . Back to Gentoo Linux and Windows 10!
As a dev, os x won’t be a target for long with deprecated opengl and lack of vulkan. No opencl too bad. I’m officially out of Apple grip since yesterday!
 
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Apple needs to bring back fun in the design, the aluminum everything is getting boring. Look how cool the old iMacs looked compared to what we have today, it’s all looking dated. Give me a 14 inch MacBook with the latest generation i3, a removable spinning drive, 8 gigs of memory and a durable plastic design and sell the thing for $799.
 
This year I bought three “new” MacBook Pro laptops for our startup ... three refurbished MBP 13” Early 2015.

This way we can still use existing macsafe chargers and other cables. Plus, plugging in hdmi when pitching at investors or clients is so smooth.

If Apple wants direct sale from us (cause those refurbished are not from apple as they don’t offer that in our country) then they need to either wait till the 2015 model really gets too old or (preferably) come with a better MBP 2018/2019.
 
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