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Never underestimate Amazon, they just getting started in the tablet biz.
 
True, but you are distorting the numbers by not including the sales totals.

iPad sales were down ~24%, while the Kindle Fire sales were down ~83%

And that is where you see the tremendous difference.

(This is of course consecutive quarter sales results, the year over year results were way up for the iPad, and obviously no data available for the Kindle since it hasn't had a full year of sales yet. But it will be interesting to see the Kindle's year over year sales this time next year.)


So comparing 1Q12 to 4Q11:

The Kindle sold 4 million less than the holiday quarter.

The iPad sold 3.6 million less than the holiday quarter.


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The Kindle Fire still is mostly a US domestic product, as well, while the iPad sells in many countries.
 
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So comparing 1Q12 to 4Q11:

The Kindle sold 4 million less than the holiday quarter.

The iPad sold 3.6 million less than the holiday quarter.


--

The Kindle Fire still is mostly a US domestic product, as well, while the iPad sells in many countries.

Lol, that's a nice spin but quite silly. That 4 million less that the fire sold equates to an 86 percent drop in sales between two quarters. Nice effort though!
 
I've been half tempted to get one just as an occasional Prime video viewer. If the price really drops, I just might.

The refurbs were $139 yesterday.

There is more than one person on the kindleboards Fire forum that do just that - watch videos on the Fire and "work" on the iPad.

I'd be tempted to buy 2 with a wifi drive to stream movies in the car instead of buying something with a video system (we travel A LOT to out of town doc appointments). I'm hoping for news on the smaller iPad by the time I can buy a car!
 
Lol, that's a nice spin but quite silly. That 4 million less that the fire sold equates to an 86 percent drop in sales between two quarters. Nice effort though!

Thanks :)

It was meant to be an obviously distorted comparison, with the intention that it would at least get some people to look up the real numbers behind the percentages, along with the huge difference in markets being addressed.

Cheers!
 
I bought my fire last quarter when it came out so no plans to buy replacement yet :)

I bought my new iPad this quarter so no plans to buy another for at least 2 years.

No to iPad mini for me even if it comes out. The fire fills that niche for reading. Nicer form factor for someone who reads paperbacks.
 
Thanks :)

It was meant to be an obviously distorted comparison, with the intention that it would at least get some people to look up the real numbers behind the percentages, along with the huge difference in markets being addressed.

Cheers!

Ah ok sorry, I'm a newbie here. Wasn't sure if you were purposely trying to mislead or suggest that Amazons sales of the fire are in anyway comparable to the ipads. But yes, this place would be better off if independent research is done by all instead of taking everything at face value!

I think it's a safe bet that if we only compared us market numbers, you'd find the same results though, so the "ipad is available everywhere" shtick doesn't work ;)
 
The Galaxy Tab 2 7" is the tablet to be worried about. Thin, great battery life, runs the latest version of android, plays mkv/divx/avi/h.264 out of the box, has a wolfson DAC, and costs $250 new.

They take SIM cards. People hack them to give them full phone capability.

If Samsung had any clue how to market it, then they would sell quite a few of them.
Yep. Probably going to get one soon, maybe today, for my son.
 
WOW.

The Fire sold well during the holidays. One could infer, based on these numbers, that people now know better. Your sales don't go from 4.8M to 750k based on seasonality alone. I'm sure the regular Kindles still do well, as they are designed for the eReader niche it's meant for, just like the Nook.
The Fire is in that same niche, just added video, basically. (speaking of usage, not capability, I do know it has apps) A few geeks will go to the effort of rooting it, but the way it's set up, it is an Amazon-media-consumption device. Only. That's why I've been talking the boy into the Galaxy. (he just doesn't like the larger iPad)
 
Bad news? 150% YoY increase in iPad sales and it's bad news? :rolleyes:
Read the article:

on worldwide tablet shipments for the first quarter of 2012, revealing that despite a quarterly drop in iPad shipments of over 20%,

Yeah right... The BOD in Cupertino is breaking out the champagne over that 150% right now. You're only as good as your last quarter in this biz. YOY growth means nothing.
 
Read the article:

on worldwide tablet shipments for the first quarter of 2012, revealing that despite a quarterly drop in iPad shipments of over 20%,

Yeah right... The BOD in Cupertino is breaking out the champagne over that 150% right now. You're only as good as your last quarter in this biz. YOY growth means nothing.

Ha really? Well in that case there has never been a good Android device ever released since quarter to quarter growth is nonexistent!

Yoy means nothing? ...right....
 
Read the article:

on worldwide tablet shipments for the first quarter of 2012, revealing that despite a quarterly drop in iPad shipments of over 20%,

Yeah right... The BOD in Cupertino is breaking out the champagne over that 150% right now. You're only as good as your last quarter in this biz. YOY growth means nothing.
How do you take into account seasonality then? Obviously a holiday quarter is going to compare favorably to the quarter before/after it.
 
siri

And yet the iPad 3 still has no SIRI, which would have been an auto-buy for me. Sigh, I guess I'm waiting for iPad 4 on that...will give them an opportunity to be able to play 1080p content from iTunes off Home Sharing as well.
 
Too bad for the Kindle Fire, but it was bound to happen sooner or later.
A short-lived low-price tablet with the lifespan of a pair of women's shoes.
Sad, very sad, but the story will repeat itself with every newcomer.
 
Never underestimate Amazon, they just getting started in the tablet biz.

Interestingly enough, just yesterday Target announced they would stop selling Kindles.

Kindles are still going to be sold at Wal-Marts and Best Buys, so its not as if Amazon won't have considerable retail presence. But its interesting to me that Target felt that Amazon's policies of using bricks-and-mortar retailers as free showrooms for products they could undersell online was enough of a disincentive to discontinue the product. I'm absolutely certain Amazon's best-seller pricing has taken a huge hit out of Target's book sales.

Consumers are funny people. And as much as we like the low, low online prices - we still like to run our fingers over a physical product (especially if it is new, or not something we've bought previously) before buying.

I wonder if more retailers will recognize the danger of doing business with Amazon.
 
Interestingly enough, just yesterday Target announced they would stop selling Kindles.

Kindles are still going to be sold at Wal-Marts and Best Buys, so its not as if Amazon won't have considerable retail presence. But its interesting to me that Target felt that Amazon's policies of using bricks-and-mortar retailers as free showrooms for products they could undersell online was enough of a disincentive to discontinue the product. I'm absolutely certain Amazon's best-seller pricing has taken a huge hit out of Target's book sales.

Consumers are funny people. And as much as we like the low, low online prices - we still like to run our fingers over a physical product (especially if it is new, or not something we've bought previously) before buying.

I wonder if more retailers will recognize the danger of doing business with Amazon.

I'm afraid that if Target lost interest, others will follow. Things like this usually start a chain reaction.

Costco stopped selling Apple products a while ago, but I don't believe it really benefited them.
 
If all the other smartphone and tablet makers were smart they would all liquidate their assets and all invest in apple stock.

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Nothing like putting a little fanboy lipstick on bad news.

"Our sales sucked... just not as bad as everyone else's". :)

You will never be an analyst with skewed thinking like that.

The overall market shrunk from a holiday quarter as it does EVERY YEAR yet Apple shrunk less and thus owned an even bigger piece of the market.

At least try to understand what is being discussed before replying.

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What consumers though? Where I work and amongst my friends I have seen two trends (tech people)

1. They are all moving away from iPhone/iOS devices
2. They are mostly going Windows Phone (which I dislike even more than iOS)

I just hope that there continues to be a choice, as I will never give Apple another penny.
The only place any of those things are true are on the Microsoft campus.
 
Apple really works best where theres competition that pushes Apple to be it's best. I really want there to be so that the iPad just gets better and better! :D

YES. ABSOLUTELY.

There's so much more potential in the iPad than what it has currently demonstrated. Mind you, I love my iPad, but Apple's been holding back (as they sometimes do), and I don't think they'll push forward too quickly in the "innovation" department unless they have more competition that forces them to do so...

And for the Kindle Fire... I had wondered about it's staying power... I guess we saw how that turned out...
 
prediction pans out

Looks like one of my predictions panned out! I said from the beginning that the Fire was *not* going to be a winning product.

All the people who want a cheap product, or are too cheap to care about quality, or who were never going to buy an iPad anyway (Apple haters), have bought themselves a Fire, and now they're done.

Admittedly, I was considering the purchase of a Fire just for the kids, so as not to waste money on a nicer product that they'll probably break. I ended up giving my old iPhone to the kids to play with, so I didn't end up spending any money on a cheap tablet. Yea.

I would be interested to know what the return rate is on the Fire. I also wonder how many of them will turn into doorstops.
 
What has happened here is that certain consumers afraid to outlay $500 for an iPad but wanted to get into the tablet game, bought the Fire. Once they knew the usefulness of a tablet, the iPad 3 came in and brought with it higher levels of functionality.

Similar to how your first car isn't always going to be your best car, Fire owners will move on up to an iPad [or a premium Android tab] if they haven't already done so.
 
the eco-system is the biggest different that I can see
I kind of like the kindle's significant feeling of robustness over than of my ipad2.
 
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