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The Laughably Inaccurate Kreskin aka Mark Gurman is once again throwing **** at the wall in hopes it will stick. I really wish MacRumors and other outlets would cease using him for quotes/crystal balls into Apple's product plans. He always uses vague language so he can revise his "predictions" when they (as usual) turn out wrong and frequently uses others sources/predictions as evidence to back up his prognostications.
 
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Search on 'software entropy'. You might deduce, like me, that Apple's problems are nothing that total rewrites of certain functions and a system topography redesign (and not necessarily in that order) couldn't fix.

Quite frankly I'm amazed it's held together this long without at least one major rewrite. It would be expensive but necessary, accountants & shareholders be damned. They did it a few times in hardware. WTF are they doing in s/w?

Sorry, old programmer speaking, seen it all before. Nothing changes when it comes to s/w entropy, until it gets so bad it has to go through objective, outside evaluation.
 
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I don’t get his conclusion. Apple intelligence was supposed to come out at launch. Every carrier poster and commercial is marketing it. This was not a baby step toward less than annual release. It was a feature that didn’t meet the deadline.
 
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Good, I’m glad to hear it. I for one don’t need a new thing the same time every year, I appreciate new things when they’re a markedly innovative update or new device.
 
Yesssssssss! I’ve been saying this for years. Hit us up when you have a new product, not when your schedule dictates you should release something.
 
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Why would Apple slow down releases? They know they just need to add minimum new features every year and the sheeps will go out and spend money to upgrade regardless.

There aren't enough "sheep" upgrading that often; it's just a very small set of enthusiasts, and maybe not worthwhile.

Latest numbers I've seen is 8% upgrade <24 months.
 
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There aren't enough "sheep" upgrading that often; it's just a very small set of enthusiasts, and maybe not worthwhile.
Indeed. I laugh at those that upgraded every year then THIS year they say the iPhone 16 isn't sufficient for an annual upgrade. When I look at the comparison of specs for the last several years, every year is incremental. I'm not calling that bad at all. I update about every three years based on some accumulation of new features but not on a schedule. Many many others are similar give or take a year or two.
 
There’s nothing special about this year… there were prior years when the actual hardware was staggered. And OS launches haven’t had the full list of what was described at WWDC for years as well.

It has to be remembered that Gurman has to constantly write things even when there’s nothing to write, if only to say “I’ve got a newsletter AND I’m relevant!”
 
Good. Arguably the best software updates came when Apple took 18-24 months between major releases. iOS 18 should have been held until Apple Intelligence is ready, or until an 18.5 release all at once with a big splash in the spring. It feels fractured and mediocre now.

I all I'd rather go back to the classic MacOS days. When you knew .0 and .5 releases had new features but would be buggy. .1 and .6 releases were smooth sailing, we worked out all the problems releases.
 
A sizable portion of the economy is dependent on cell carriers having New Best Phone every quarter and Fall quarter is Apple's turn. This ain't happening.
 
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Good. Arguably the best software updates came when Apple took 18-24 months between major releases. iOS 18 should have been held until Apple Intelligence is ready, or until an 18.5 release all at once with a big splash in the spring. It feels fractured and mediocre now.

I all I'd rather go back to the classic MacOS days. When you knew .0 and .5 releases had new features but would be buggy. .1 and .6 releases were smooth sailing, we worked out all the problems releases.
Personally I have no problem at all getting the new AI features in multiple stages. I'll have to spend a little time with each anyway to see if/how it can fit into my routine. And I have no problem getting my iphone 16 now rather than waiting for AI to be fully ready.
 
A sizable portion of the economy is dependent on cell carriers having New Best Phone every quarter and Fall quarter is Apple's turn. This ain't happening.
I disagree. Someone else posted that only 8% update more often than every two years (very many are far less often). The ONLY thing that really happens because of these Fall releases is that the buying of new phones is weighted heavier later in the year than the rest of the year.
 
I disagree. Someone else posted that only 8% update more often than every two years (very many are far less often). The ONLY thing that really happens because of these Fall releases is that the buying of new phones is weighted heavier later in the year than the rest of the year.
Interesting. 8% of existing Apple iPhone owners is nothing to sneeze at though. I think the shareholders will see the difference. Hard to believe the board would like these plans. We shall see.
 
I guess Bartles and Jaymes are in charge at last. We will release no product before it’s time.

About damn time.
 
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Hmm 🤔 processing- seems like a good thing - but could slow down innovation and slow down purchases… why buy.. wait for the next iteration…
 
Seems more like stumbling rather than staggering. Is it safe to install sequoia/iOS 18 yet?
I’ve been on the Sequoia beta for awhile now. I can’t say that I’m a power user or anything so your mileage may vary, but it’s been pretty solid except for a notification issue on the first beta.
 
Seems more like stumbling rather than staggering. Is it safe to install sequoia/iOS 18 yet?
Exactly. Apple peaked years ago and is on the slow decline now. Pathetic. More innovation? Unlikely. Apple Vision Pro was a complete and utter failure. The car project likewise. Everything is just a slightly better product from last year’s model. No innovation going on at all like that which happened under Jobs. Cook has destroyed a great company. Way to go. I just wish someone would come along and create something better so Apple was just a distant memory. They are now the Microsoft of the 2000’s. Soon to be IBM.

And for the haters:

Apple Silicon is an inferior copy of Intel and Qualcomm (see failed modem year after year)
Vision Pro is impractical
Titan cancelled
iPhone is years behind Samsung (folding, battery life, screen, curved glass, speed, camera, etc)

Nothing new worth merit. Just like MSFT and IBM. Long tail to death. RIP Apple under Jobs. Once a great company.
 
Seems sensible!
I’m sure the people who complain about iterative updates will welcome this change (or just switch to whining that Apple is too slow… probably that 😅).
Yep, that 😂. Damned if you do, damned if you don’t.

I’m a fan of this though. This year was lackluster. Very much an “S year” as we used to say, but even less so than usual. I truly hope they focus on software quality. I don’t think people are super hungry for features anymore.
 
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This makes a WHOLE lot more sense. The cycle of a year is artificial for product releases. There's no need to create either an internal (internal to Apple) or external expectation of needing to release something new after a set number of time units have passed. That's silly. Release it when ready and/or timing is appropriate.

Like the release of the Ultra 2 last year. That seemed like an unnecessary update. Instead, they might have bundled up last year's Ultra 2 updates and combine them with this year's Ultra 2 updates (plus larger screen à la Series 10). That would have made a much more sensible Ultra 2 update. No reason that a newly released product line like the original Ultra couldn't have stand on its own for about 2 years.
Removing the cycle means less revenue productivity which means stock suffers. Read up on investments. This is bad for shareholders
 
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Exactly. Apple peaked years ago and is on the slow decline now. Pathetic. More innovation? Unlikely. Apple Vision Pro was a complete and utter failure. The car project likewise. Everything is just a slightly better product from last year’s model. No innovation going on at all like that which happened under Jobs. Cook has destroyed a great company. Way to go. I just wish someone would come along and create something better so Apple was just a distant memory. They are now the Microsoft of the 2000’s. Soon to be IBM.
Just curious, what specifically should we reasonably expect as far as new products or substantial improvements that they don't have? Personally I'm very much appreciating my iPhone and Mac and especially how they work well together, but I'm sure I don't miss what I don't know we could have but don't. And what other company has done substantially better at adding those products or features?
 
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The only problem, at least with Apple Intelligence, is that the feature is being advertised heavily and promoted in marketing for devices already released and being sold, and it is NOT available at the time of purchase. Just a lawsuit waiting to happen.

I am OK with staggered releases so things are more stable and focused, but do NOT provide them in marketing if they're not available at launch, or at least make it EXTREMELY clear it is not available at the time of purchase.
Agreed, but I think they are perfectly clear that it’s not yet available. I saw a commercial that clearly showed available in fall and their website has the same text in the same page as the first mention of it. That’s probably enough of a legal force-field as required. That may not meet the threshold of “EXTREMELY”, but ultimately those who purchased the devices will be receiving it. Not long from now.
 
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