Apple's 'Shot on iPhone' Campaign Gets a Makeover in France for Bastille Day

[MacRumors]

Apple has changed the homepage of its French website to celebrate Bastille Day, with a few images that use the inspiration of the company's "Shot on iPhone" campaign as a basis for the country's national flag colors. Each blue, white, and red section cycles through a few photographs taken by French iPhone users and, like the traditional ad campaign, marks their photographer at the bottom of every image.

The company has also taken the campaign to the streets, posting a billboard of the French-inspired Shot on iPhone images in various locations around France. The color-focused Bastille Day ad comes after Apple expanded the Shot on iPhone campaign to feature more "bright, vibrant colors you'll find in the world around you."

#BastilleDay #Paris #ShotOniPhone pic.twitter.com/R1O609shB5 - Lee Clow (@_clow) July 14, 2016

Apple began the Shot on iPhone campaign in 2015, showing off the camera capabilities of the iPhone 6 and iPhone 6 Plus, and eventually revitalized the ads with the upgraded photography of the iPhone 6s and iPhone 6s Plus. The company also branched the campaign out into a growing list of succinct TV commercials and holiday-specific celebrations, like its Mother's Day ad earlier in the year.

Article Link: Apple's 'Shot on iPhone' Campaign Gets a Makeover in France for Bastille Day

 

[Klae17]

That marketing is fantastic. Love the photo in flag.

 

[Glassed Silver]

Please Apple, for the love of God, keep doing things like these.
Show a little more regional awareness in your advertising and maybe, just maybe, product design.

You have nothing on Google in that department and whilst I consider myself a very internationally thinking person, it's nice to see that a company actually invests a thought or two about people's own personal context with your products.

Glassed Silver:mac

 

[Danoc]

Very nice.

 

[ARB4]

Nicely done. Bon 14 juillet, everyone.

 

[cambookpro]

Really nicely done.

 

[nick42983]

Bad timing to have a "shot on iPhone" campaign start at the same time as the latest round of Muslim terrorism

 

[ARB4]

Bad timing to have a "shot on iPhone" campaign start at the same time as the latest round of Muslim terrorism

To be fair: the French version of the campaign slogan doesn't translate to "shot."

 

[TheAppleFairy]

Bad timing to have a "shot on iPhone" campaign start at the same time as the latest round of Muslim terrorism

Unfortunate coincidence, as I don't think Apple knew terrorist were planning an event that would coincide with theirs.

 

[vooke]

They should cancel the whole thing. The truck mowed 80

 

[TheAppleFairy]

They should cancel the whole thing. The truck mowed 80

It is an atrocity but I feel to cancel it would be given in to the terrorist. As they say, "the terrorist win".

 

[vooke]

It is an atrocity but I feel to cancel it would be given in to the terrorist. As they say, "the terrorist win".

This is not really about terrorists but survivors and their trauma. Such indifference would be an insult

 

[69650]

The cowards will not win. We will hunt them down and we will eliminate them. God bless the dead and injured.

 

[balamw]

MOD NOTE: please leave any discussion of the terrorist attacks for the appropriate subforum. Thanks!

B