http://www.bgr.in/news/can-xiaomi-repeat-its-china-success-in-india/
Can Xiaomi repeat its China success in India?
Their tagline: Top of the line specs at half the price
Can Xiaomi repeat its China success in India?
One of the major reasons for Xiaomi’s success and it catching the attention of the outside world has been the pricing of its phones. Xiaomi sells high specced phones that can compete with flagship Galaxy smartphones from Samsung and deliver it to consumers at almost half the price. Its latest Mi3 smartphone, for instance, costs just $327 or half the price of the latest iPhone or the Galaxy S4. The specifications include the top-of-the-line Nvidia Tegra 4 or Qualcomm Snapdragon 800 chipsets, 2GB RAM, 5-inch 1080p display and 13-megapixel camera. Unlike most Chinese vendors, Xiaomi claims to use the best components that are used by the likes of Samsung and Apple.
Xiaomi’s founders like to compare their company to Amazon more than Apple. Rather than raking in huge margins on its hardware, Xiaomi sells it almost at cost to consumers. It then makes money by selling apps, games and online services.
Their tagline: Top of the line specs at half the price