Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple's 'Start Something New' Campaign Expands to U.S. and Other Countries

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,952
39,949



Earlier this week, Apple debuted a new "Start Something New" campaign on its Japanese site, showcasing individuals using its latest products and creative apps to make art and capture photos.

As of today, the company's new campaign has been expanded to several other countries, including the United States and many locations across Europe and Asia.

startsomethingnew-800x294.jpg
The "Start Something New" micro site includes a gallery that features art made with Apple products like the iPhone 6 Plus, iPad Air 2, and iMac. A range of photography, painting, and sketching apps like Procreate, VSCO Cam, iDraw, Waterlogue, and Brushes 3 are also featured on the site.

Apple also highlights individual creator stories, sharing the tools that each person uses to create their pieces. Japanese artist Nomoco, for example, uses an iPad Air 2 and the Brushes 3 app to make paintings.

nomoco-800x217.jpg
Nomoco's approach to making art is organic and tactile. She is inspired by movement and light, and even the way an ink drop splashes can guide her next move. So when she painted digitally for the first time, it was natural for her to use her fingers. With iPad Air 2 and the Brushes 3 app, Nomoco was able to create this ethereal series exactly as she had imagined it.
Click to expand...
Other artists, like Marcelo Gomes and Jingyao Guo use various photography and sketching apps to make stylized photos and drawings. Several photographers like Jared Chambers and Christian Weber use popular photo editing app VSCO Cam to edit photos, and Apple apps like iMovie and Final Cut Pro are used by videographers Matt Pyke and Thayer Allyson Gowdy.

Several iOS tools are featured as well, including Exposure Control, Burst Mode, and HDR, which various photographers use in the art creation process. Apple's "Start Something New" campaign follows in the footsteps of its previous "Your Verse" iPad campaign, which demonstrated the many ways people have incorporated Apple's iPad into their daily lives.

Article Link: Apple's 'Start Something New' Campaign Expands to U.S. and Other Countries
 
Article Link
https://www.macrumors.com/2014/12/31/apple-expands-start-something-new-campaign/
Don't quite know how you could call those things "works of art", but who's counting?
 
Rogifan said:
Ah so now MacRumors users get to define what's art?
Click to expand...

No, Apple calls it art. Also, some of these people are fairly well known artists, they're not random people Apple picked up off of the street to draw a little in some sketching app.
 
Look at works by Leon Spilliaert from the early 1900 period if you want to see "accepted" art similar to that referenced.
 
Those pieces of "art" by Nomoco look like aliens that I used to see in nightmares as a child. I fail to see how they can be labeled as art.

*Braces for impact of "artists" flaming me over this post*

Also, this marketing strategy does nothing for me, except revive memories of childhood nightmares.
 
PowerBook-G5 said:
Those pieces of "art" by Nomoco look like aliens that I used to see in nightmares as a child. I fail to see how they can be labeled as art.

*Braces for impact of "artists" flaming me over this post*

Also, this marketing strategy does nothing for me, except revive memories of childhood nightmares.
Click to expand...

*Joins to help defend against impact*
 
jclo said:
No, Apple calls it art. Also, some of these people are fairly well known artists, they're not random people Apple picked up off of the street to draw a little in some sketching app.
Click to expand...

Sorry, I was referring to those first posts mocking this stuff for being called art. If this stuff is "art" then IMO The Interview is "cinema" IMO and nobody should care that it was on iTunes 3 days later than YouTube.
 
No 2014 Mac mini in the line up eh? Oh I forgot you can create **** with those specs! :mad:Last one this year guys I promise! :D:D:D;)

I like the ad btw the way. It's cool. :cool::apple:
 
Mcdevidr said:
Their marketing is lame.
Click to expand...

Not if you're a typical <100 IQ idiot douchebathtub smug hipster-wannabe that fancies themself an "artist."

There's zillions of them out there and Apple sees them as a huge growth market. They know what they're doing. You are not part of the target market for this kind of crap.

----------

They're after the Prius crowd.
 
Reminds me of the Microsoft Windows Start campaign from 2005, only difference with this should be that you can finish everything you start on your Mac.
 
PowerBook-G5 said:
Those pieces of "art" by Nomoco look like aliens that I used to see in nightmares as a child. I fail to see how they can be labeled as art.

*Braces for impact of "artists" flaming me over this post*

Also, this marketing strategy does nothing for me, except revive memories of childhood nightmares.
Click to expand...

Well, maybe I'm missing something, but...I think the fact that someone has managed to create images that so vividly conjure memories of your childhood is one of the most straightforward definitions of 'art'.
 
Honestly, I saw that artwork on the iPad screen and it reminded me of this LOL.

Photo below was taken when a woman ruined a Fresco in Spain a couple of years ago.
 

Attachments

  • Screen Shot 2014-12-31 at 21.59.00.png
    Screen Shot 2014-12-31 at 21.59.00.png
    714.3 KB · Views: 140
iolinux333 said:
Not if you're a typical <100 IQ idiot douchebathtub smug hipster-wannabe that fancies themself an "artist."

There's zillions of them out there and Apple sees them as a huge growth market. They know what they're doing. You are not part of the target market for this kind of crap.

----------

They're after the Prius crowd.
Click to expand...

u sour?
 
morespce54 said:
So VSCO Cam is the new thing, right...
Click to expand...

Yeah, and it's a thousand times better than Instagram's outdated and overused set of filters, even with the new stuff, they are still stuck with nothing more than overlays.

VSCO is a pro grade set of filters and has custom controls. Of course, if your picture is junk to begin with, no amount of that stuff is ever going to make it any better and you need to look at what you're doing and not just mindlessly push things up and down. I would say that in that gallery of Chambers's work on the Apple site, there are a few photos that aren't great by themselves, but work well in that sequence. Would say the same about Taylor-Young's.

But they all have good composition. Lots of people aim to get that one good shot in one go and that's the worst thing you can do, Understandable if you're a person taking family photos, but otherwise you need to understand what you're shooting and why.

You guys aren't harsh enough in your criticism. :p I like PowerBook-G5's though.
 
How about everyone stops being so cynical :L
This is a pretty ad, it is inspiring, it shows things you can create with apple products, and they give the idea of Apples premium style. There isn't a damn thing in it that is worthy of a complaint. Just ads people, lets calm down.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back