On the metric of between 2015 and the end of 2021, the entire tech sector has been on the greatest bull run in history, with most big tech stocks multiplying their stock price by many times over in this time (AMD x40, Amazon x10, Microsoft x7, Netflix x6.5, Apple 5.5x, Google 4.5x, Facebook 3x, Intel 2x). Apple hasn't even been close to the standout performer in this boom, the've been quite average at best. Even Microsoft has outperformed Apple.
During that time, bois have been crowing about how wonderful Tim Cook has been, sending Apple stock to the moon. All of those bois have oblivious to the fact that Apple has actually been middling to underperforming in the sector.