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Apple's stock held up relatively well during the last financial crash and this time is no exception. They're a great company with a loyal following, excellent products, an okay-ish yet growing dividend, an ever-increasing number of revenue sources, and unparalleled gobs of cash. This is a great stock to own *over time*.
 
Apple has staggered along since the passing of Steve. Nothing new or innovative has occurred and current OS versions are full of bloat. Apple's product line is terrible right now.
Everything you say might be 100% correct and yet the company has never made more money. In 2019 the Apple Board awarded Tim Cook his largest bonus ever and that is based solely on annual performance metrics. From today's news:
"Apple Stock Surges to Record as Valuation Approaches $1.5 Trillion"
Analysts are increasingly optimistic over the fall launch of 5G iPhones, while evidence grows that the App Store is achieving better sales than expected this quarter.
 
Apple has staggered along since the passing of Steve. Nothing new or innovative has occurred and current OS versions are full of bloat. Apple's product line is terrible right now.
Yeah... I understand that we want to ONLY see the sticky butterkeyboards, the failure that the Apple Watch was supposed to be, the Touch Bar, the close environment tablet and the Mac Pro wheels. And that’s all you will see, even when most of them have either been fixed or were proven to be successful.
iPad Pros? Magnificent usability machine. Apple Watch? Destroyed the game, top up there in its class. Apple Music? Loving it since it came out, family share to boot. AirPods? 2020 MB13s? 2019 MB16s? There are endeavors regarding the Touch Bar that make it so useful (check the “Pock” initiative)... buy an iMac, even if “outdated” by today’s standards and you will find since opening the pack to plugin it to using it is also top of its class, in fact get an AiO with the same build quality, CPU/GPU components, connectivity, etc and 5K screen and it will end up being more expensive and even underperform (all the benchmarks I see in Final Cut Pro/Motion vs Windows counter parts is just unparalleled). The Mac Pro? The XDR display? not for me or my budget but credit where credits due.

But fine, you win, there’s still those Mac Wheels out there, so Apple sucks, what a terrible terrible lineup, there are wheels in there, Jesus, let it bankrupt already.
 
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Anyone else surprised to see the market doing SO WELL given the fast that the US is going through a major crisis of disease and unrest?

It just seems odd that investor confidence would be so high right now.

I'm somewhat surprised how well the stock market has done lately. I live in NYC and plenty of people are filing for unemployment checks. Plenty of businesses have shut down and a huge number of job losses. NYC streets are pretty much empty. I don't know how any cab drivers and food-cart vendors are surviving. All Chinese food businesses have been shut down for months. Where I live, the weekly food lines can easily stretch a block. It's rather disheartening when I think we're living in wealthy America, but it's just that the wealthy aren't leaving anything for the middle-class.

However, I keep hearing that the stock market is forward-facing and is only concerned with the future. Most of the people in the U.S. don't have money in the stock market. There are still plenty of wealthy people who weren't touched by the pandemic. Supposedly, the stock market doesn't have a conscience. Deaths mean nothing to investors and if anything, the dead are helpful as it means more money for the living. Nothing is more important than investors having the opportunity to make money. Boeing stock is soaring as most people think the pandemic has ended. I think revenue and profits will be down for at least six months for all airline and travel companies but the wealthy don't care because they can always be patient wait it out. They believe the airline and travel industries will return to normal and they bought those stocks bone cheap. The wealthy are laughing because they have become much wealthier and the middle-class has become much poorer. A weak economy never touches the wealthy and they'll always have the resources to recover.
 
Liquidated my eTrade in Feb at 54% profit. Bought back in in March and up 65% since then, buying AAPL @ 237, TSLA @ 352, and a host of others. Tech was a historical fire sale in March. Unfortunately, you were wrong.

With Apple opening retail in India, 5G, services growth, it's headed for 400+ and 2T.

2020 is not over yet. I'm just going to stay away. Timing the market is for experts like you.
 
2020 is not over yet. I'm just going to stay away. Timing the market is for experts like you.
Life isn’t over yet either, whatever 2020 brings, buying stocks has always been the right thing to do for the long term, particularly during dips like we saw in 2020. You can make a fortune.
 
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It just seems odd that investor confidence would be so high right now.
It's the massive liquidity the Fed has pumped into the market ie. Printing money out of thin air. Whilst it held up the market, it's also a bubble and as another said, inflation.

The big question is, when will it go pop?
 
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AAPL to me isn't a buyable stock. The company is good but there is a history of them outperforming. Which means that people expect it. Which means if they outperform the stock doesn't get a huge bump and if they under perform it tanks. With so many suppliers being in China, and with their products being thought of as a luxury item, I know the company will be fine but I am not convinced that it is a stock to buy. Many stocks have already recovered (for no reason), to me its best to buy those that haven't, which are travel and retail (only the giants like Walmart), especially american companies that are so big that the government won't let fail, or that are involves in military spending like boeing. I would also avoid amazon, the market is excited because they are selling so many good, but they don't make that much money from the sale of goods and generally people buy one item at a time and get free shipping. They make their money from prime when it comes to the retail wing of the company and the more people buy stuff the less prime makes them (due to having to pay for all the free shipping)
I somewhat disagree on a few points. Firstly, I would recommend investing in Apple. In fact, I have. If you look at Apple's stock performance over the past 5-10 we see steady growth. Granted past performance isn't always indicative of future performance. However, in this case, I think it is fair to say that Apple, given their strong company history, will continue to perform well. It is likely they will dip again, in fact it's almost certain. But don't all stocks have their lows and highs? So if you're planning on investing in Apple and holding your shares for at least 3 months or more, then I could almost guarantee you would make a profit. Apple is a reliable corporation with a strong balance sheet, and they are continually innovating in new ways to increase the value of their company. I could definitely see them being at a $1000 share price by the next 5 years. As far as Amazon goes, I would recommend a cautious buy. They have seen some volatility in their stock performance lately based on negative news such as lawsuits among other things. However, if you're investing in Amazon and holding for the next 10 years I think that would be a pretty safe bet. Amazon also has shown itself to be overall reliable as a company. They follow Apple in that they continue to innovate in new ways to increase the value of their company. I would be careful investing in companies such as AAL, UAL, or DAL because all of these airlines came into 2020 with some major debt and with the outbreak of coronavirus it has only gotten worse for them. Their stocks are certainly doing better looking at the previous two weeks, however as companies it is very likely one could file for bankruptcy at some point and be looking at a buyout (don't quote me on that). Retail based companies will be interesting to watch as they transition to having an even more increased online presence due to the long-term effects coronavirus will certainly have on shoppers' buying habits, even after all the restrictions are lifted. This could be good for retail overall, however it could leave some companies out in the cold as they struggle to establish themselves as an online company while competing with companies like Amazon that are already much ahead of the game.
 
I will always say this, you can't grow into infinite. How long and how far Apple will grow? Who knows, but someone will be sitting on that musical chair when he realizes the Apple stock is just not worth that much and it will go downhill from there.

Contradicting though, I still see real space for Apple to grow. They only have something like 12% market share of PC sales, so there is like 88% area to grow. Apple streaming services, Cloud services, Apple Pay, Apple card, Apple Watch they still have a lot of area to grow.


What are you talking about dude, seriously? You guys have to stop with this nonsense.

All Apple has done since Jobs died is add $1T in value and Tim Cook has been the single biggest value creator in the world.

Your anecdotal opinion is utterly meaningless and numbers prove you are dead wrong.

The way some of you completely ignore reality despite hard evidence, numbers, and new highs is baffling to me. You are so wrong but refuse to change your opinion because you’d have to admit it.

Just sad, really.
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Again, what? It’s not buyable today? I mean, I like buying stocks that make new all time highs, particularly before they do so because the business is so good.

A new high in a stock by definition means anyone who doubted Apple before is wrong and at the price they said it is the measure of just how wrong.

You know how many people have used the same tired, generalized, zero substance argument in the past? You’re just riffing...you have no facts to back up your statement. Look at some numbers my man. This is an insane company and there is zero evidence today that will stop them from continuing to win.

Calling a company that trades at a discount to the S&P500 with the quality of Apple not buyable is just more junk analysis.

This company is not overvalued. They make $60B in net income annually. They have the largest buyback in the world and have several businesses growing at double digits.

I said Apple was worth $400/share 2 years ago and people laughed at me. If they keep buying back stock like this, it’s worth $600/share in 3 or 4 years.

You see this is where you are wrong, its not about money numbers its about the form of the product. If we go on your logic that the richer company is the good company then everyone should have abandon Apple for Microsoft in 1997 when it was worth like $3B while Bill Gates on his own was worth $99B. Why do you think people stick with Apple? Why do you think they made that 1984 ad about beating down IBM when clearly Apple was the smaller(poorer) company? Its not about stock price or money. Its about the product.

No one will care for what Apple stands or Apple computers if the stock price grows to $1000 while in reality its just another "Dell". If all you care about is money and stock growth you should have bough Dominos Pizza stock which has grown 2000% compared to Apple's 800% since 2010.
 
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Apple was in great shape before, and this pandemic can only (sadly) help boost sales and stock price.

Apple always sold to the high end of the market, and we all know in time of crisis are the poorer to pay the toll. Who is hit hardest was not buying iPhone or Mac even before, and now there's also iPhone SE for the mid range.

All the white collars are setting up an Home office, and companies are supporting remote working. If an employee was being told to buy a laptop on company expense, what do you think the majority would buy? Some will have policies to limit that (OS, price...), but not all of them.

Education sector, where Apple is focusing since... forever. How many families and institutions are using iPads for that? and how many more now, with home schooling?

Internet and online services had a huge boost, covering (the few) people maybe excluded before like the elderly. Can you think to a company that does durable, easy to use products? Something that "just works"? well, I would not buy my grandma an android tablet, but an iPad, for our videocalls.

The ability of Apple to manage complex operations, logistics and production is unparalleled in the industry. Covid from an operation perspective is a nightmare for everyone, apple probably can manage it better than anyone else.

Cheap prices for loans, which means more stocks buyback. Apple didn't need that, but that's the market we are in.

This is a sad, perfect storm for certain companies. Really curious to see the AAPL Q3 earnings.
 
Anyone else surprised to see the market doing SO WELL given the fast that the US is going through a major crisis of disease and unrest?

It just seems odd that investor confidence would be so high right now.


I'll throw some thoughts about it out here and hope it helps:

Quantitative measures like "employment" were positive this week. (are people really unemployed right now? Or more like a temporary furlough in many cases?)

Stimulus probably correlates well with the stock market rally in the USA.

Exponential growth of virus cases - curves are flattening.

The economy is being rebooted. People are burning gas in their cars again in many places. Many businesses can start up again. Some businesses might have a hard time or need to be modified (movie theatres, cruise lines,

A side effect of the Fed and all the above points is that investors see that ownership of shares in publicly traded companies is very attractive. Apple in particular shows such great financial performance that it is a solid long term investment.

Be happy that Wall Street thinks that the pandemic will go away and everyone can resume productive lives again.

It's a great bet that we will all beat this virus together!

Even if you are still locked down somewhere - you'll be wanting to upgrade your iPhones etc.
 
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fd8f50b0c539e87260632ff382e4902a.jpg

For who is wondering why the Stock Market is going so well now.
Well, the "stock market" is this one. basically 5 companies.
 
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Life isn’t over yet either, whatever 2020 brings, buying stocks has always been the right thing to do for the long term, particularly during dips like we saw in 2020. You can make a fortune.

I kept my money in the market completely and things are normalized to pre March balances, I just moved out of tech for a bit. Nothing wrong with trying another sector for a while. Tech is so deeply linked with macro-economic issues along with political and it just felt too risky.
 
I will always say this, you can't grow into infinite. How long and how far Apple will grow? Who knows, but someone will be sitting on that musical chair when he realizes the Apple stock is just not worth that much and it will go downhill from there.

Contradicting though, I still see real space for Apple to grow. They only have something like 12% market share of PC sales, so there is like 88% area to grow. Apple streaming services, Cloud services, Apple Pay, Apple card, Apple Watch they still have a lot of area to grow.




You see this is where you are wrong, its not about money numbers its about the form of the product. If we go on your logic that the richer company is the good company then everyone should have abandon Apple for Microsoft in 1997 when it was worth like $3B while Bill Gates on his own was worth $99B. Why do you think people stick with Apple? Why do you think they made that 1984 ad about beating down IBM when clearly Apple was the smaller(poorer) company? Its not about stock price or money. Its about the product.

No one will care for what Apple stands or Apple computers if the stock price grows to $1000 while in reality its just another "Dell". If all you care about is money and stock growth you should have bough Dominos Pizza stock which has grown 2000% compared to Apple's 800% since 2010.
Yeah, let’s all just buy the best performing stocks after we know how much they went up because that’s totally realistic, right?

I’ll take my 800% and you can keep predicting doom. Notice how the stock market goes up over time? They’ll be data to support an Apple demise and plenty of chances to sell if that happens.

The data doesn’t support that now, quite the opposite. That’s why you should have bought the stock.

This will be over your head, but AAPL can go up without any growth for one simple reason.
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I kept my money in the market completely and things are normalized to pre March balances, I just moved out of tech for a bit. Nothing wrong with trying another sector for a while. Tech is so deeply linked with macro-economic issues along with political and it just felt too risky.
Moving in and out will lose you money over time.

The Nasdaq just hit an all time high.
 
I think Apple missed a big opportunity with FaceTime and products like Zoom, Blackboard, GoToMeeting etc. They were pretty far ahead on this and seems they have given up. Maybe I am wrong, but I haven't used FaceTime this year, yet I need to use a entire host of other products in my business. I am glad they are available on the Mac and iOS but it seems with 5g coming they would have continued to develop video conferencing and collaboration. Preview and Photos are the worst as well. But I would buy the stock, I have owned Apple stock since 1992, so I don't want to complain too much.
 
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The old rules just don't apply, and I was (and still am) too disbelieving to really accept it. At some point, inflation is going to be astronmical, I fear . . . or a real alternative world reserve currency will arise. If/when that happens, maybe I'll look like a genius again. But for the last couple of months, I have looked like a schmuck--I've essentially missed a 50% rise in the S&P because I just cannot seem to really believe that . . . say it again with me folks . . . the the economy, at least for now, really has no bearing on the stock market. For f**k's sake, people--we have a pandemic and lock-down, decades high unemployment, debt levels that equal GDP and growing, a President that seeks to divide, oil futures crashed below $0 a barrel, tons of people in the streets for over a week now, a lot of uncertainty outside of the US including China which seems to be trending toward violently bringing its "wayward children" back into the fold . . . and the stock market is again near record highs. I am an intelligent person, but I am clearly effing clueless in understanding the stock market.
Similar to me by the sounds of it, I sold at $277 as I feared a proper crash and expected to be able to buy in later closer to 200. I can't believe what has happened since, I'm gutted that I sold but I can't understand why AAPL is worth more in a world with rising tensions with China, the USA in flames, pandemic etc. than 4 months ago when none of these problems existed. I have no idea how to make any sensible judgement in investing now.
It'll probably keep rising to 400 and I'm to scared to buy in as the logical part of my brain still fears the crash.
 
lets not get too excited - full ramifications of covid devastation not baked in yet
remember young jedi - covid is still around
 
Similar to me by the sounds of it, I sold at $277 as I feared a proper crash and expected to be able to buy in later closer to 200. I can't believe what has happened since, I'm gutted that I sold but I can't understand why AAPL is worth more in a world with rising tensions with China, the USA in flames, pandemic etc. than 4 months ago when none of these problems existed. I have no idea how to make any sensible judgement in investing now.
It'll probably keep rising to 400 and I'm to scared to buy in as the logical part of my brain still fears the crash.
Stop reading news and watching CNN. Saying the US is in “flames” proves you watch too much TV and/or read too many headlines.
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lets not get too excited - full ramifications of covid devastation not baked in yet
remember young jedi - covid is still around
The flu is still around too. We are dealing with both and will continue to do so.

The market isn’t just about 1 thing, despite what the media tells you every day. Low interest rates and strong companies are far more powerful for stocks than a respiratory virus. You’re seeing that now.
 
Well, that's what happens when the Federal Reserve prints $3 trillion and gives it to banks. They buy stocks, including AAPL.
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Does it have anything to do with the products at this point? Or is this all driven by the stock buybacks?
No one is buying anything. 1/3 of the country is unemployed. It's all driven by buybacks and Fed liquidity.
 
I can understand the skepticism, but cash right now may very well be the worst possible place to be - with the pumping of the markets by the Fed, we're going to head into a huge inflationary period. Cash is essentially losing money against itself.
This is the conventional wisdom. But keeping your powder dry in a period of super low inflation does not suggest, at least to me, that cash is the worst possible place to be. Even under your presumed outlook of high inflation, holding intermediate and long dated treasuries at today's prices would likely be worse than cash. Today, the fact is that you are not being significantly penalized for holding cash except when examined under the eyes of FOMO in the stock market and it remains to be seen whether the recent strength in equities is durable.
 
Unemployment numbers came in far better than I think people expected, so that seems to have really juiced the stock market in general.
Actually, they are not. They misclassified furloughed worker's. The rate is not 13.3% as reported, but more like 16.3% unemployment.

 
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