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The title of the article should read, Highest since split. Apple stock has been worth far more in the past.

The normal convention when referring to such things is to do so in split-adjusted terms. So there isn't really a need to clarify that a single share of the stock might have actually sold for a higher dollar amount at some point in the past, e.g. before a stock split.
 
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How does this compare to Microsoft back in 1999/2000?

In terms of market cap? Microsoft never reached a higher market cap in absolute dollar terms, but on an inflation-adjusted basis it did reach a higher market cap.

Apple has itself had a higher market cap than it does now. But it's returned over $90 billion to shareholders since that time. That returned capital plus its current market cap would be higher than its market cap from about 2 years ago.
 
Buy 1000 shares now, bask in glory in 20 years.


My parents still love bringing up that they wish they took my advice when I told them to buy 1k shares when it was at a low in the late 90s around ~$16. That would be worth $3.7 million now.....
 
The title of the article should read, Highest since split. Apple stock has been worth far more in the past.
actually, no, as stated in the article, the last time they hit an all time high was at 133.29 (split *7=933) in 2015 (after the split yes, but the stock split is usually calculated in automatically in charts and performance comparisons). I never remember the stock reaching over $800 (and that's just a guess how high it might've gone). The split happened at closing at $645.57 opening at $92.
 
The normal convention when referring to such things is to do so in split-adjusted terms. So there isn't really a need to clarify that a single share of the stock might have actually sold for a higher dollar amount at some point in the past, e.g. before a stock split.


Thank you for the Clarification.
 
Apple is slowly becoming the type of company that Steve used to criticize years ago when he announced a new product.

And remind me: which of those companies had an in-house chip design with double the performance of the nearest competitor? Mapping services, cloud services, their own OS, and industry standard creative applications?

If most of the posters here had an ounce of vision to look beyond the odd spinning drive still sold in a Mac and a few belated product refreshes, they'd see just how impressive a company Apple are.
 
actually, no, as stated in the article, the last time they hit an all time high was at 133.29 (split *7=933) in 2015 (after the split yes, but the stock split is usually calculated in automatically in charts and performance comparisons). I never remember the stock reaching over $800 (and that's just a guess how high it might've gone). The split happened at closing at $645.57 opening at $92.

AAPL's previous intraday high (of $134.54) came after the stock split, so it wouldn't have been above $800 then.
 
In terms of market cap? Microsoft never reached a higher market cap in absolute dollar terms, but on an inflation-adjusted basis it did reach a higher market cap.

Apple has itself had a higher market cap than it does now. But it's returned over $90 billion to shareholders since that time. That returned capital plus its current market cap would be higher than its market cap from about 2 years ago.
Interesting. Though I think back in 1999 Microsoft had a PE of over 70 at one point. Apple has never been close to that.
 
Thank you for the Clarification.

You're welcome.

To be fair, now that I think about it I suppose in some contexts it would make sense (or at least wouldn't hurt) to clarify that an all-time high is based on split-adjusted historical prices and, perhaps, to explain what that means. The OP did touch on that concept.
 
Stock is high because they've been lazy... it costs a lot to develop new products and support them. Or in reality... Tim Cook actually knows what he's doing. Growth has slowed some but is consistent. They will become the first Trillion dollar company and it isn't a bubble. New products create bubbles...
 
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