Apple's Strange TikTok Videos Capturing Gen Z's Attention

[MacRumors]

Apple is promoting the MacBook Neo with a series of intentionally strange TikTok videos that are successfully capturing Gen Z's attention.

Since Thursday, Apple has been posting the videos in sets of three, with each video corresponding to one of the MacBook Neo's Blush, Citrus, and Indigo color options. The laptop also comes in Silver, so there may be a final set of videos tomorrow.

Some of the videos show a lemon receiving a FaceTime call from a lime, the Mac's Finder app icon blushing, and iconic footage from the original Macintosh's introduction in 1984. Other videos are more abstract, with one showing citrus fruit in fizzy water and another showing a pink-hued sunrise, set to the Mac's startup chime.

https://www.tiktok.com/video/7613820709629971725

https://www.tiktok.com/video/7614565458699635998

Many comments on the videos have expressed confusion, and some people have asked if Apple's TikTok account has been hacked. Others have caught on to and applauded Apple's absurdist marketing, and the fact that it is allowing comments on these videos to begin with, which is something the company previously shied away from.

Apple also showed off a mini 3D figure modeled after the Finder app icon during a so-called "Matcha Break with MacBook Neo" live stream on TikTok on Wednesday, according to the well-known Apple fan account "Basic Apple Guy."

https://twitter.com/x/status/2030006215577862271

The tiny Finder "mascot" appeared in an image that Apple posted on TikTok as well.

The figure has been dubbed "Little Finder Guy" or "Lil' Finder Guy" on social media.

With the MacBook Neo priced as low as $499 in the U.S., it is likely to appeal to young people, and Apple's marketing strategy clearly reflects that.

Article Link: Apple's Strange TikTok Videos Capturing Gen Z's Attention

 

[MacUserFella]

Definitely strange. But hey, if it’s catching the attention of the younglings, then that means it’s working

 

[EugW]

I'm Gen X, but I kinda like them! So beautifully strange.

 

[gretafour]

Honestly I think they're pretty good and will, in fact, get the attention of Gen Z. -A Millennial

 

[Saturn1217]

Can someone explain the indigo one? The others at least make sense from the perspective of you can tell from the video that Apple is involved in some way.

But the only way I knew the indigo one is a video promoting the Macbook Neo is because I know Apple sells an indigo Macbook Neo and Macrumors included a link to this video in this post. Am I missing something?

 

[hieranonymous]

Gen Z cares about three things: gooning, mogging and maxxing.

 

[zachz]

I like them! They're strange and weird but in a good way. I'm technically Gen Z but don't have TikTok so wouldn't have seen these, but they are neat. I like how they're taking a different approach to the Neo compared to how they market the Air and Pro, and everything else. It's definitely getting a lot of attention beyond the price point focus

 

[contacos]

Thanks for making me feel old on a Saturday night before heading to bed at 10 PM MR!

 

[ClaraStahlbaum]

This is dumb. I think the "Mascot" is also dumb.

 

[Astuces iOS]

Gen Z? As a Gen Z I find this ad kinda weird and I'm happy with my m4 MacBook Pro 😛

 

[Black Belt]

Small things amuse small minds

 

[DBZmusicboy01]

Elder Gen Z’ers are so different than mid/late 00’s ones.

 

[switz]

Got to chase ALL the potential customers.

 

[jdavid_rp]

You should take a look to Spain's KFC TikTok/instagram. Truly a contemporary art exposition lol. It even has 4.5 times more followers than the USA one.

https://www.tiktok.com/video/7584879376529919254

 

[turbineseaplane]

Here's the Apple marketing that got my attention (in a bad way)

 

[STOCK411]

This is like the my bff jill commercial from cingular a while back.

These ads are targeting a specific age range that understands the lingo used in the advertisements.



If anyone here has kids or works with kids they have no doubt been around them when they were essentially speaking a foreign language near you because you were not “hip” enough to understand their longo

 

[phenste]

genius marketing campaign, similar to what a lot of other brands try to do on TT in terms of being "relatable" but with a bit of polish that only Apple knows how to pull off

edit: damn @bLackjackj that's a lotta time/energy to spend disliking every single comment remotely showing enjoyment for this…you good bro?

 

[mikethebigo]

I kinda love it. And a fun reminder about how good their sound design is.

 

[Billy_Bob]

There's more to "Think Different" than grayscale portraits of Albert Einstein and Martin Luther King Jr.

But what's next? Will Apple go after seniors with a video in the spirit of the Jardiance dance commercial?

 

[ikramerica]

This is dumb. I think the "Mascot" is also dumb.

Get off my lawn!

 

[indefinite]

Cute mascot. love it!

 

[TMRJIJ]

It is working for me as well (1996-)

 

[JPack]

Fits in perfectly with the late Gen Z / Gen Alpha the Neo is targeting.

 

[Jumpthesnark]

I love that the makeup compact in the “blush” video looks like a 1st-gen clamshell iBook. Respect to the Neo’s forebears.

 

[19callum93]

I predict that the “Little Finder Guy” will be the face of Apple’s own AI chatbot? 🤔