Apple's Strange TikTok Videos Capturing Gen Z's Attention

[GMShadow]

The main sentiment I've seen about the Neo ads is that Apple doesn't feel like they're selling you a product, they're just showing something cool and you inherently want it.

 

[STOCK411]

The main sentiment I've seen about the Neo ads is that Apple doesn't feel like they're selling you a product, they're just showing something cool and you inherently want it.

And thats exactly how you target the tik tok generation.


They cant be attracted using old school advertising methods

 

[savantgk3]

Great, as long as they don't start throwing shade on Twitter like the Wendy's mascot I'm all for it, though I think the cheeky brand mascot account is more millenial coded lol

 

[DocMultimedia]

Gotta get the Tiktokers. The future. 🤣🙄

 

[jayducharme]

L'il Finder Guy should FaceTime with Clippy.

 

[rp2011]

I wsa just wondering about advertising for the Neos, because my guess is that the consumer that would never even consider an Apple laptop because of cost is probably not checking out Mac Rumors or 9 to 5 Mac either.

 

[jz0309]

I suppose this is fitting for the (primary) target audience ...
Me, in my mid 60s, am still pondering getting the Neo (want to touch it in store first) but I'd never click on anything TikTok ...

 

[fzJNotIBOxgnbqejSeVCvJScL]

Gen Z cares about three things: gooning, mogging and maxxing.

So gratification (pleasure seeking), competition (domination over peers), and utility maximization (monotonicity). The kids are (rationally and evolutionarily) all right. Certainly better than the recent prior generations...

 

[ttyRazor]

Can’t wait to hear what all the people who blew up about the inverted and still not quite right Finder icon in Tahoe think of Li’l Finder Guy.

 

[DEMinSoCAL]

Definitely strange. But hey, if it’s catching the attention of the younglings, then that means it’s working

Because the "younglings" have fat wallets?

 

[Corefile]

Nobody knows what a "Gen Zed" even is.

 

[KENESS]

Small things amuse small minds

I've always heard "Simple minds, simple pleasures" but don't see it as an insult. How wonderful it would be to find pleasure in the simplest of things! The world would be full of joy.

 

[indychris]

I find myself just slightly incensed that they completely ignored Fun Silver!

 

[bLackjackj]

How many 13 year olds did Apple hire to create this awkward "content"?

 

[Lounge vibes 05]

I predict that the “Little Finder Guy” will be the face of Apple’s own AI chatbot? 🤔

That is what the current rumors say.

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www.macrumors.com

“With all of the new functionality coming to ‌Siri‌, Apple is planning to make visual design changes. It's not quite clear what that will entail, but for the upcoming table-top robot that's in the works, Apple has tested an animated version of ‌Siri‌ that looks similar to the Mac's Finder logo.

Apple could start rolling out that new, more personalized design when ‌Siri‌ gets the major iOS 27 revamp.”






Which does beg the question, what will actually happen to the finder icon?
Maybe they will pull a mountain lion era move and rename it “Files” to match the iPhone and iPad…

 

[Lounge vibes 05]

The main sentiment I've seen about the Neo ads is that Apple doesn't feel like they're selling you a product, they're just showing something cool and you inherently want it.

Which is how the best Apple commercials have always felt.
The iPod silhouette ads, the iPhone 4 FaceTime commercials, the Mac vs PC ads, Jeff Goldblum with the original iMac…

 

[klm9210]

Why?

Gen Z ain’t got no money. John Appleseed would never

 

[@Brett]

I will take a Lil Finder Guy. As long as it is not made of plastic. Android has the droid figurines. So why not Lil Finder Guy.

 

[Anonymous123]

Apple: now at the intersection of cringe and brainrot.

 

[roguefury]

Reminds me, I need to get more Metamucil

 

[STOCK411]

“At the intersection of cringe and brainrot”

Its essentially the modern version of this

 

[goobot]

Why?

Gen Z ain’t got no money. John Appleseed would never

That’s why they are advertising the cheapo Mac to them

 

[klm9210]

That’s why they are advertising the cheapo Mac to them

Ain’t got no money for that either

 

[CrabQueenInc]

I'm Gen X, but I kinda like them! So beautifully strange.

While I’m not Usasian, give me that good MTV Oddities.

 

[UliBaer]

Never understood this tiktok-crap anyway, so no wonder, this doesn't work on/for me! ¯\_(シ)_/¯