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Apple today launched a new ad in its ongoing "Shot on iPhone" campaign, this one called "The Human Family." Using words from famous poet Maya Angelou, and spoken by her too, the commercial cycles through various photos and videos of user-submitted content, with the theme of family showcasing various people from around the world.


The spot is set to be Apple's ad for the 2016 Olympic Games, expected to run sometime Friday night during the opening ceremonies in Rio. The ad has also taken over Apple's home page.

The new ad follows a collection of commercials shared by Apple back in July that were all a part of the "Shot on iPhone" roster of advertisements. Apple is in a revamp period with its photography-focused campaign, which was updated in June with advertising imagery and billboards focusing on bright colors.

Article Link: Apple's 'The Human Family' Ad for Rio Olympics Features Maya Angelou
 

magicschoolbus

macrumors 68020
May 27, 2014
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Now lets see if Brazil can manage to keep people safe at these Olympics.. I will be truly impressed if they do.
 
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Rogifan

macrumors Penryn
Nov 14, 2011
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I see people on Twitter who said they cried after watching this ad? Really?
 
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sartrekid

macrumors 6502a
Oct 30, 2014
531
512
Germany
Multicultural, progressive, politically correct propaganda. They really had to hold their nose to include any whites in that ad, and 2 of 3 were hidden in shadow. The brainwashing continues. The sheep bray to divveeeerrrsity.

The ad is called "Human Family". It's a pretty accurate depiction of all ethnicities relative to their numbers. The human family is diverse. And there's nothing you can do about it, fortunately.

I liked it.
 

jozero

macrumors 6502
Sep 14, 2009
346
388
That note at the end is spectacular. A gorgeous version of the start up sound.
 

nick42983

macrumors 6502a
May 18, 2009
549
424
Warsaw, Poland
The ad is called "Human Family". It's a pretty accurate depiction of all ethnicities relative to their numbers. The human family is diverse. And there's nothing you can do about it, fortunately.

I liked it.

Sounds like you've mainlined the kool aid. Humanity isn't a "family" and its diversity goes well beyond skin color. Apple would like you to believe we're all one big happy-go-lucky United Colors of Benneton ad to better sell products. I appreciate the difference between ethnicities, races and nations and thus I don't want to be shoehorned like cattle into a globalist vision of the world.
 

sartrekid

macrumors 6502a
Oct 30, 2014
531
512
Germany
Sounds like you've mainlined the kool aid. Humanity isn't a "family" and its diversity goes well beyond skin color. Apple would like you to believe we're all one big happy-go-lucky United Colors of Benneton ad to better sell products. I appreciate the difference between ethnicities, races and nations and thus I don't want to be shoehorned like cattle into a globalist vision of the world.

1. Where did I mention "Humanity"?

2. There is only one race. There are ethnicities. And ethnicities are far less diverse and different than some people would like to believe.

3. It takes quite a bit to see foul in a positive ad such as this and complaining that there are not enough white people in a global ad. The fear mongering and propaganda seems to be working tremendously well.
 
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nick42983

macrumors 6502a
May 18, 2009
549
424
Warsaw, Poland
1. Where did I mention "Humanity"?

2. There is only one race. There are ethnicities. And ethnicities are far less diverse and different than some people would like to believe.

3. It takes quite a bit to see foul in a positive ad such as this and complaining that there are not enough white people in a global ad. The fear mongering and propaganda seems to be working tremendously well.

"Humanity"/"human family" same thing, stop weaseling

You don't have the foggiest idea about differences between races and ethnicities (and yes there are different races), this is how we better understand eachother and the obvious differences in behavior between groups that have very real consequences for society.

Actually it doesn't take much at all to see propaganda for what it is when you open your eyes and think for yourself. I don't care how many white people Apple puts in ads, but I'll point out their blatant propagandizing for what it is. I don't worship at the altar of political correctness and diversity, the religion of sheep.
 

sartrekid

macrumors 6502a
Oct 30, 2014
531
512
Germany
You don't have the foggiest idea about differences between races and ethnicities

Some reading material:

http://academic.udayton.edu/health/syllabi/disparities/05RacialInequality/Background PaperGenetics and Race.pdf
https://www.sciencedaily.com/releases/1998/10/981008051724.htm
http://europe.newsweek.com/there-no-such-thing-race-283123?rm=eu
http://bigthink.com/think-tank/bill-nye-race-is-a-social-construct
https://psmag.com/why-your-race-isn-t-genetic-559908897f93#.h293n5pb2

Then please enlighten me about the differences between race and ethnicity as I don't seem to know. I have the distinct feeling you're confusing different cultures with ethnicities.

What are the different social behaviours that are, by your claim, to be genetically attributed to a person's or group's ethnicity?

I don't care how many white people Apple puts in ads, but I'll point out their blatant propagandizing for what it is.

What was that?

Let me refresh your memory:
They really had to hold their nose to include any whites in that ad, and 2 of 3 were hidden in shadow.

You are the only person in this thread who's "counted" the number of white people in this ad and complained about how they were depicted, so please.


I don't worship at the altar of political correctness and diversity, the religion of sheep.

Ah yes, like your "kool aid" phrase, this is one more of those mindless and tiresome throw-way phrases that some people toss around left and right, seemingly thinking that it somehow showcases critical thinking when it just represents the mindset of the "other" herd of sheep. It's an illusion to believe that the thoughts you have displayed here are somehow different or more independent than those of anyone else.
 
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nick42983

macrumors 6502a
May 18, 2009
549
424
Warsaw, Poland
Some reading material:

http://academic.udayton.edu/health/syllabi/disparities/05RacialInequality/Background PaperGenetics and Race.pdf
https://www.sciencedaily.com/releases/1998/10/981008051724.htm
http://europe.newsweek.com/there-no-such-thing-race-283123?rm=eu
http://bigthink.com/think-tank/bill-nye-race-is-a-social-construct
https://psmag.com/why-your-race-isn-t-genetic-559908897f93#.h293n5pb2

Then please enlighten me about the differences between race and ethnicity as I don't seem to know. I have the distinct feeling you're confusing different cultures with ethnicities.

What are the different social behaviours that are, by your claim, to be genetically attributed to a person's or group's ethnicity?

What was that?

Let me refresh your memory:

You are the only person in this thread who's "counted" the number of white people in this ad and complained about how they were depicted, so please.

Ah yes, like your "kool aid" phrase, this is one more of those mindless and tiresome throw-way phrases that some people toss around left and right, seemingly thinking that it somehow showcases critical thinking when it just represents the mindset of the "other" herd of sheep. It's an illusion to believe that the thoughts you have displayed here are somehow different or more independent than those of anyone else.


Some reading material: The Bell Curve; Intelligence and Class Structure in American Life, A Troublesome Inheritance: Genes Race and Human History

Unsuprisingly you've conjured what I wrote into convenient straw men. I'll pass on answering questions based on false premises. A true Gamma male, thanks for not letting me down :)
 
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